pakistan tv monthly report june 2013
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of June 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TVMonthly Report June13
May-13 Jun-13
274,687
292,618
Trend AnalysisComparison May-Jun 2013
Total Minutes of Advertising
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Jun 2013-Jun 2012
June, 13 June, 12
274,687
242,957
Total Minutes of AdvertisingTOP 10 CATEGORIES
Beve
rage
s
Cellu
lar C
omm
unic
...
Pers
onal
Pro
duct
s
Dete
rgen
ts
Heal
thca
re &
Med
ic...
Culli
nary
Cons
truc
tion
Food
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
ers
19%
16%
11% 11%
8%
6%5%
3% 2% 2%
19%
Total Minutes of Advertising
UNILEVER P&G PEPSI COLA
COCA COLA
Liaquat Hospital
RECKITT Mobilink ENGRO Qmobile SAMSUNG
10%
9%
6%
4% 3%3%
2% 2% 2% 2%
TOP 10 ADVERTISERS
Total Minutes of AdvertisingTOP 15 BRANDS
Liaquat
Ho...Pepsi
New Ariel...
Mobilin
k
Safe
guard PTCL
DewUSA
ID
Coca Cola
Lake
City
Zong C
ircle
Head &
Sh...
Dettol ...
Pampers
CRLF
3%
3%
3%
2%
2% 2%2%
2% 1% 1%1% 1% 1% 1% 1%
CHANNELS’REPORT
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO N
EWS
DAWN N
EWS
CITY42
HUM TV
ARY DIGITA
L
ARY NEW
SGEO
SAM
AA
Urdu-1
AAJ NEW
S
KohiNoor
DUNYA NEW
S
CHANNEL 5
ATV 8xm
4% 4% 4% 4%
3% 3%3%
3% 3%3% 3% 3% 3%
2%2%
Share in terms of minutes may be similar but it may vary in terms of value.
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
ARY NEW
SKTN
NEWS O
NE
DAWN N
EWS
HUM TV
ARY DIG
ITAL
AAJ NEW
S
TV ONE
Expre
ss Ent
SAMAA
Apna TV
GEO NEW
S
WAQT
KohiNoor
4%
3% 3% 3% 3% 3% 3% 3%3% 3% 3% 3%
3%2% 2%
NEWS45%
Ent37%
MUSIC6%
SPORTS4%
MOVIES2%
KIDS2%
FOOD2% HEALTH
1%
RELIGIOUS1%
Genre Split in June 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)
10% Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)
6%
Time Band Split June 13% Share of Advt. Minutes
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0300-2690840