tv advertising monthly report - oct 2014
TRANSCRIPT
TV Analysis Monthly Report Oct 14
Trend AnalysisComparison Sep 14 – Oct 14
Total Minutes of Advertising
Sep-14 Oct-14
292,289
344,378
Trend AnalysisComparison Oct 13 - Oct 14
Total Minutes of Advertising
Oct 14
314,421
344,378
Oct 13
TOP 10 CATEGORIES% Share of Advt. Minutes
20%
15%14% 14%
7%5%
4%
3% 2% 2%
14%
TOP 10 ADVERTISERS% Share of Advt. Minutes
Unilever Telenor P & G Qmobile Coca Cola Pepsi Cola Reckitt Hilal Foods Nestle Tapal
22%
8%
6% 6%5%
3% 2% 2% 2% 1%
TOP 15 BRANDS% Share of Advt. Minutes
4%4%
3%
2%2%
2% 2% 2% 2% 2% 2%1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%
4% 4% 4% 4%3% 3% 3% 3% 3% 3% 3%
3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42TV ONE
NEWS ONE
ABB TAKK
APNA TV8XM KTN
A-PLUS
CAPITAL TV
EXPRESS ENT.
HUM TVJAAG
EXPRESS NEWS
ARY DIGITAL
AVT KHYBER
4%4% 4% 3%
3% 3% 3% 3%3%
3% 3% 3% 2% 2% 2%
Genre Split in Oct 14% Share of Advt. Minutes
NEWS42%
ENT.42%
MUSIC6%
MOVIES3%
SPORTS2%
KIDS2%
HEALTH1%
RELIGIOUS1%
Time Band Split Oct 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)
10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
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