tv analysis monthly report october’13
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report Oct13
Sep-13 Oct-13
314,421 248,810
Trend AnalysisComparison Sep-Oct 2013
Total Minutes of Advertising
Total Minutes of Advertising
Oct, 2013 Oct, 2012
314,421.3
247,956.2
Trend AnalysisYoY Comparison: Oct 12 - Oct13
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Hea
lthca
re &
Med
i...
Cons
truc
tion
Culli
nary
Conf
ectio
nary
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
er
17% 16%
12%
9%8%
7%
5%4%
2% 2%
17%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G PEPSI COLA COCA COLA TELENOR Qmobile UFONE Liaquat Hospital
NATIONAL FOODS
TAPAL TEA
12%
6%5% 5%
3% 3%3% 2%
2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
Liaquat H
ospita
l
Coke Studio
Dew
National Recip
e Masa
lay
New Arie
l Blue
Sprite
PTCLPepsi
USAID
Lake City
Bella Vist
a Phase-I
Surf Exc
el
Head & Shoulder
Sooper
Djuice
Seven Up
2%
2%
2%2% 2%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
Ko-hi-
Noor
CITY42 GEO NEWS
GEO HUM TV ARY NEWS
DAWN NEWS
8xm ATV ARY DIGITAL
DUNYA NEWS
AAJ NEWS
SAMAA Urdu-1 Apna TV
3% 3% 3%3% 3%
3%3% 3% 3% 3%
3%3%
2% 2%2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
KohiNoor
CITY42
AAJ NEW
S
DAWN N
EWS
ARY NEW
SKTN
Awaz
Expre
ss Ent
SindhTV
ARY DIG
ITALATV
HUM TV
3%3%
3% 3% 3%3%
3% 3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in Oct 13% Share of Advt. Minutes
NEWS44%
Ent39%
MUSIC7%
MOVIES4%
SPORTS2%
FOOD2% KIDS
1% RELIGIOUS1%
HEALTH1%
Time Band Split Oct 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696