tv advertising analysis monthly report - november 16
TRANSCRIPT
TV Analysis Monthly Report November-2016
* Nov-2016 Airtime has Increased 1.71% as compare to Nov-2015.
383,897
370,971
November 2016
November 2015
Trend AnalysisComparison November 2016 with November 2015
Total Minutes of Advertising
* Nov-2016 Airtime has Increased 3.86% as compare to Oct-2016.
383,897
355,386
November 2016
October 2016
Trend AnalysisComparison November 16 - October 16
Total Minutes of Advertising
TOP 10 CATEGORIES% Share of Advt. Minutes
20%20%
17%
12%11%
5% 5% 5%3% 3%
% Share of Advt. Minutes
TOP 10 ADVERTISERS% Share of Advt. Minutes
35%
15%13%
8%7% 7%
5% 5% 4% 3%
% Share of Advt. Minutes
TOP 15 BRANDS% Share of Advt. Minutes
Surf Excel
Coca Cola
Telenor 4GUfone
New Ariel Blue
Head & Shoulder
Zeera Plus
Dettol Soap
Cadburys Dairy Milk
Dove Intense Repair Th...
LifebuoyNido
Nestle Bunyad
Safeguard
Pantene Shampoo
16%
11%10%
8%
7% 6%6% 5% 5% 5% 5% 5% 4% 4% 4%
% Share of Advt. Minutes
Abb TakkJALWA
EXPRESS NEWS ATV
AAJ NEWS 8xm
NEWS ONE
Express Entertainment
HUM TVTV ONE
12% 12%
10% 10% 10% 10% 10% 9% 9% 9%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
JALWAApna TV
Abb Takk8xm ATV
NEWS ONECITY42
Play EntertainmentHUM TV
METRO ONE
KohiNoor
AAJ NEWS
Express EntertainmentTV ONE
WASEB
8% 7% 7% 7% 7% 7%7% 6% 6% 6% 6% 6% 6% 6% 6%
% Share of Advt. Minutes
Genre Split Nov-2016
NEWS47%
ENTERTAINMENT38%
MUSIC8%
MOVIES3%
SPORTS2% KIDZ
1%FOODS0.008%
% Share of Advt. Minutes
Time Band Split Nov-2016
Prime Time32%
After Noon28%
Morning19%
Late Night11%
Evening11%
Prime Time
After Noon
Morning
Late Night
Evening
% Share of Advt. Minutes
THE END
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