tv advertising analysis monthly report – july 2015
TRANSCRIPT
TV Analysis Monthly Report July 15
* July 2015 Airtime has Decreased by -12% as compare to June 2015.
Total Minutes of Advertising
Trend AnalysisComparison June 15 - July 15
Jun-15 Jul-15
391,616
343,912
* July 2015 Airtime has increased by 4% as compare to July 2014.
May 14 May 15
Trend AnalysisComparison July 14 - July 15
Total Minutes of Advertising
July 14 July 15
343,912
328,492
TOP 10 CATEGORIES% Share of Advt. Minutes
19%
16%
11%10%
9%
5% 5%
2% 2% 2%
18%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER PAKISTAN
PROCTER & GAMBLE
QMOBILE TELENOR PAKISTAN
PEPSI COLA RECKITT BENCKISER
ENGRO FOODS
NESTLE PAKISTAN
COCA COLA SAMSUNG
13%
5%4% 4% 4%
3% 3% 3%3%
2%
TOP 15 BRANDS% Share of Advt. Minutes
2%2%
2% 2% 2% 2%2% 2%
1% 1% 1% 1%1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4% 4%
4%
3% 3% 3%3% 3% 3% 3% 3%
3% 3% 3% 2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONECITY42
NEWS ONEA-PLUS
ABB TAKK
KOHINOOR
ARY NEWS
EXPRESS NEWSSAMAA
ARY DIGITAL
GEO NEWS
NICK LODIAN
EXPRESS ENT
DUNYA NEWSAPNA TV
4%
4%
3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
2%2%
Genre Split in July 15% Share of Advt. Minutes
NEWS43%
ENT43%
MUSIC5%
KIDS3%
SPORTS2%
MOVIES2% HEALTH
1%FOOD
1%
Time Band Split July 15% Share of Advt. Minutes
Late Night (00:00 - 05:59) 14%Morning Time (06:00 -
11:59) 23%
After Noon (12:00 - 16:59) 23%
Evening Time (17:00 - 18:59) 12%
Prime Time (19:00 - 22:59) 23%
Late Prime Time (23:00 - 23:59) 5%
THE END
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