tv advertising analysis monthly report – february 2017
TRANSCRIPT
TV Analysis Monthly Report February-2017
Trend AnalysisFeb-2017 & Feb-2016
* Feb-2017 Airtime has increased 0.21% as compare to Feb-2016.
Feb-17
Feb 2016
0%
20%
40%
60%
80%
100%
315,308 314,620
Total Minutes of Advertising
*Feb-2017 Airtime has Increased 0.72% as compare to jan-2017
Trend Analysis Feb-2017 & Jan-2017
Feb-17
Jan-2017
0%
20%
40%
60%
80%
100%
315,308 313,053
Total Minutes of Advertising
TOP 10 CATEGORIES% Share of Advt. Minutes
0%
5%
10%
15%
20%
25%
21%
17%
14% 13%
9%7% 7%
6%3% 3%
TOP 10 PLAYERS% Share of Advt. Minutes
0%
5%
10%
15%
20%
25%
30%
35%31%
16%
12%
8%7% 7% 6%
5% 4% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Pepsi
Surf Excel
Sooper
Coca Cola
New Ariel Blue Dew
Pakistan Police
Sprite
Sunsilk Thick & Long
Lays Chips
Cadburys Dairy MilkLifebuoy
Safeguard
Veet Cream Tiger0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
15%
9%
8% 7%7% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
JALWA 8xm Abb Takk EXPRESS NEWS
A-PLUS HUM TV AAJ NEWS DAWN NEWS
NEWS ONE DUNYA NEWS
0%
2%
4%
6%
8%
10%
12%
14%
12%11%
11% 10%10% 10% 9% 9% 9% 9%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xmJALWA KTN
Apna TVAbb Takk
HUM TVA-PLUS
Express Entertainment
EXPRESS NEWS
NEWS ONE
Capital TVCITY42 NEO
ARY NEWS
DAWN NEWS0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
9% 9%
8% 7%7% 7% 6% 6% 6% 6% 6% 6% 6% 6% 6%
Airti
me
(Min
)
Genre Split Feb-2017
49%36%
8%
3% 3% 1%
0%
NEWSENTERTAINMENTMUSICSPORTSMOVIESKIDZFOODS
Time Band Split Feb-2017
34%
27%
17%
12%
10%
Prime TimeAfter NoonMorningEveningLate Night
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