tv advertising analysis monthly report – april 2015
TRANSCRIPT
TV Analysis Monthly Report Apr 15
* April 2015 Airtime has decreased -4.1% as compare to March 2015.
Mar-15 Apr-15
396,162
379,532
Trend AnalysisComparison Mar 15 - Apr 15
Total Minutes of Advertising
* April 2015 Airtime has increased 16% as compare to April 2014.
327,192
379,532
Trend AnalysisComparison April 14 - April 15
Total Minutes of Advertising
April 14 April 15
TOP 10 CATEGORIES% Share of Advt. Minutes
Beverages
Cellular Communication
Detergents
Personal Products
ConstructionFood
Home Appliances & Electronics
Cullinary
Homecare Products
ConfectionaryOthers
19%
15%
12% 11%
5% 5% 4%4%
3% 3%
19%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER PEPSI COLA P&G COCA COLA NESTLE PAKISTAN
RECKITT BENCKISER
QMOBILE TELENOR MOBILINK WARID TELECOM
17%
7%6%
4% 4% 4%3% 3%
2%2%
TOP 15 BRANDS% Share of Advt. Minutes
PepsiDew
Coca ColaLux Soap
Head & Shoulder
Surf ExcelMobilink
Lifebuoy
SafeguardWarid LTE
Telenor Easy Paisa
Lake City Bella Vista Pha...
New Ariel Blue
Bahria Town Karachi
Dettol Soap
3%
3%
2%
2%2% 2% 2% 2% 2% 2% 1%
1%1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%4% 4% 4% 3% 3%
3%3% 3%
3%3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONECITY42
8XM
NEWS ONEJALWA
APNA TV
ABB TAKKA-PLUS
AVT KHYBER
NICKLO -DIAN
AAJ NEWS
METRO ONE KTN ATVSINDHTV
3%3% 3%
3%3% 3% 3%
3% 2% 2% 2%2% 2% 2% 2%
Genre Split in Apr 15% Share of Advt. Minutes
NEWS43%
ENT40%
MUSIC8%
KIDS3%
MOVIES3%
HEALTH1%
SPORTS1%
RELIGIOUS1%
Time Band Split Apr 15% Share of Advt. Minutes
Late Night (00:00 - 05:59), 11%
Morning Time (06:00 - 11:59),
20%
After Noon (12:00 - 16:59),
25%Evening Time (17:00 - 18:59),
11%
Prime Time (19:00 - 22:59),
27%
Late Prime Time (23:00 - 23:59), 6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696