tv advertising analysis monthly report – january 2017
TRANSCRIPT
TV Analysis Monthly Report January-2017
Comparison Jan-2017 & Jan-2016
* Jan-2016 Airtime has Increased 1.09% as compare to Jan-2016.
Jan-2017 Jan-2016 302,000
304,000
306,000
308,000
310,000
312,000
314,000 313,053
306,272
Comparison Jan-2017 & Dec-2016
Jan-2017 Dec-2016300000
305000
310000
315000
320000
325000
330000
335000
340000
345000
313,053
338,761
TOP 10 CATEGORIES% Share of Advt. Minutes
0%
5%
10%
15%
20%
25%22%
15% 14% 14%
9%
7% 7% 6%
3% 2%
TOP 10 PLAYERS% Share of Advt. Minutes
0%
5%
10%
15%
20%
25%
30%
35%
40%36%
16%
10%9%
6% 6% 5% 5% 4%2%
TOP 15 BRANDS% Share of Advt. Minutes
0%
2%
4%
6%
8%
10%
12%
11%
10%9%
7% 7% 7%7%
6%6% 5% 5% 5% 5% 5% 5%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
Abb Takk
EXPRESS NEWS 8xmJALWA
NEWS ONE
AAJ NEWSCITY42
DAWN NEWSA-PLUS
HUM TV0%
2%
4%
6%
8%
10%
12%
14%13%
11%11% 11%
10% 10%9% 9% 9% 9%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
0%
1%
2%
3%
4%
5%
6%
7%
8%
9% 8%
7% 7% 7% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6%
Airti
me
(Min
)
Genre Split Jan-2017
49%37%
8%
3% 1% 1%
0%
NEWSENTERTAINMENTMUSICMOVIESSPORTSKIDZFOODS
Time Band Split jan-2017
34%
27%
17%
12%
10%
Prime TimeAfter NoonMorningEveningLate Night
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