tv analysis monthly report september 2014
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report Sep 14
Trend AnalysisComparison Aug 14 - Sep 14
Total Minutes of Advertising
Aug-14 Sep-14
250,141
292,289
Trend AnalysisComparison Sep 13 - Sep 14
Total Minutes of Advertising
248,810
292,289
Sep 13 Sep 14
TOP 10 CATEGORIES% Share of Advt. Minutes
19%
16% 16%15%
4% 4% 3%2% 2% 2%
15%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UnileverP & G
Qmobile
The Coca ColaTelenor
NestleReckitt
Glaxo Smith Kline
Pepsi Cola
Tapal
24%
8%7%
5%4% 3% 3% 2% 2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
3%
3% 3%
2%2%
2% 2% 2%2%
1%1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4% 4% 4% 4% 4% 4%4% 4%
4% 3% 3% 3% 3%3%
3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONECITY42
Apna TV
NEWS ONE8xm
Abb TakkA-PLUS
Express Ent.
HUM TV
Capital TV
ARY DIGITALJAAG
JALWA ATV KTN
1%1%
1% 1% 1% 1% 1% 1%1% 1% 1% 1%
1% 1% 1%
Genre Split in Sep 14% Share of Advt. Minutes
Ent42%
News42%
Music8%
Movies3%
Kids2%
Religious2% Sports
1%Food0%
Time Band Split Sep 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)
6%
THE END
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Mr. Chander [email protected]
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