tv advertising monthly analysis may-june 2016
TRANSCRIPT
TV Analysis Monthly Report May-June-16
* As compare to last year with the same period, Airtime has slightly increased by +0.84%.
Total Minutes of Advertising
Trend AnalysisComparison May-June 2016 with May-June 2015
608,291
603,184
May-June 2016
May-June 2015
TOP 10 CATEGORIES% Share of Advt. Minutes
Beverages
Detergents
Personal Products
Cellular CommunicationCullinary
Construction
Food
Home Appliances & Electronics
Homecare Products
Financial ServicesOthers
17%
13%11%
10%
7%6% 5%
4% 4% 3%
20%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER PAKISTAN LTD
PEPSI COLA INTERNATIONAL
RECKITT BENCKISER PAK LTD
THE COCA COLA
NESTLE PAKISTAN LIMITED
PROCTER & GAMBLE PAK
TELENOR PAKISTAN LTD
PAKISTAN MOBILE COMMUNICATIONS
Colgate-Palmolive Pak
Mondelez Pakistan Limited
16%
6%6%
4% 4%3% 3%
2% 2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
3%
2%2% 2% 2%
2% 1% 1%1% 1% 1% 1% 1% 1% 1%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
EXPRESS NEWS
NEWS ONETV ONE
Express Entertain...Abb Takk
Play Entertainment ATV
DUNYA NEWSJALWA
4%3% 3% 3% 3%
3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
NEWS ONE
Play EntertainmentTV ONE
Abb Takk
Express Entertainment
EXPRESS NEWSJALWA
Capital TVSAMAA
ARY NEWS ATVA-PLUS
DUNYA NEWSHUM TV
4% 3% 3% 3% 3%
3% 3% 3% 3% 3%3% 3% 3% 3% 3%
Airti
me
(Min
)
Genre Split from May-June 16% Share of Advt. Minutes
NEWS47%
ENT41%
MUSIC5%
MOVIES5%
KIDS1%
SPORTS2%
Time Band Split Oct 15% Share of Advt. Minutes
Late Night (00:00 - 05:59) 14%
Morning Time (06:00 - 11:59) 23%
After Noon (12:00 - 16:59) 23%
Evening Time (17:00 - 18:59) 12%
Prime Time (19:00 - 22:59) 23%
Late Prime Time (23:00 - 23:59) 5%
THE END
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Mr. Chander [email protected]
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