tv advertising analysis monthly report – december 2016
TRANSCRIPT
TV Analysis Monthly Report December-2016
Comparison Dec-2016 & Dec-2015
Dec-2016 Dec-2015 290,000 295,000 300,000 305,000 310,000 315,000 320,000 325,000 330,000 335,000 340,000
338,761
306,272
* Dec-2016 Airtime has increased 5.04% as compare to Dec-2015.
*Dec-2016 Airtime has Decreased 6.25% as compare to Nov-2016.
Comparison Dec-2016 & Nov-2016
Dec-2016 Nov-2016 310,000
320,000
330,000
340,000
350,000
360,000
370,000
380,000
390,000
338,761
383,897
TOP 10 CATEGORIES% Share of Advt. Minutes
Personal Products
Detergents
Beverages
Confectionary
Cellular Communica...
Construction
Cullinary
Financial ServicesOral Care
Baby Cares0%
5%
10%
15%
20%
25%22%
19%17%
10%9%
7%6%
4% 3% 3%
TOP 10 PLAYERS% Share of Advt. Minutes
0%
5%
10%
15%
20%
25%
30%
35%
31%
19%
11%9%
7%6% 6% 5% 4% 4%
TOP 15 BRANDS% Share of Advt. Minutes
0%
2%
4%
6%
8%
10%
12%
14%
16%
14%
10%
9% 8%8%
7%
6% 5% 5% 5% 5% 5% 5% 4% 4%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
Abb TakkJALWA
EXPRESS NEWSKohiNoor
HUM TV
Express Entertainment
NEWS ONE
GEO NEWS
AAJ NEWS
DAWN NEWS0%
2%
4%
6%
8%
10%
12%
14%
12%
11% 11%10% 10%
9% 9% 9% 9% 9%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
Abb Takk
NEWS ONEJALWA
HUM TV 8xmKohiNoor
TV ONE
EXPRESS NEWS
Express Entertainment
PUNJAB TV
DAWN NEWS
AAJ NEWS
Aaj Entertainment
DUNYA NEWS
Capital TV0%
1%
2%
3%
4%
5%
6%
7%
8%
9%8%
7% 7%7% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6%
Genre Split Dec-2016
49%
38%
7%
2% 1%1%
1% NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ
FOODS
Time Band Split Dec-2016
34%
27%
18%
11%
10%
Prime Time
After Noon
Morning
Evening
Late Night
For any query please contact:MEDIA BANK Mr. Chander
[email protected] 0343-2330696 & 0315-2414960
For other queries, please contact PAS at:[email protected]
THE END