tv advertising analysis monthly report jan 2015
TRANSCRIPT
TV Analysis Monthly Report Jan 2015
Trend AnalysisComparison Dec 14 - Jan 15
Total Minutes of Advertising
Dec-14 Jan-15
324,223
330,535
* January 2015 Airtime has increased by 2% as compare to December 2014.
Trend AnalysisComparison Jan 14 - Jan 15
Total Minutes of Advertising
Jan-14 Jan-15
259,637
330,535
* January 2015 Airtime has increased by 27% as compare to January 2014.
TOP 10 CATEGORIES% Share of Advt. Minutes
16%
14% 14%
13%
10%
4% 4%3% 3% 2%
18%
TOP 10 PLAYERS
% Share of Advt. Minutes
16%
8%
5%5% 4%
3% 3% 3%2% 2%
UNILEVER P&G RECKITT COCA COLA TELENOR PEPSI COLA QMOBILE MONDELEZPAKISTAN
CONTINENTALBISCUIT
SAMSUNG
TOP 15 BRANDS% Share of Advt. Minutes
3%
2%
2% 2%
2% 2%2%
2%1% 1%
1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4% 4% 4% 4%
3%3%
3% 3%3%
3% 3%3% 3% 3%
3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
4% 4% 4% 4%3%
3% 3%
3%3%
3% 3% 3% 3% 3%2%
Genre Split in Jan 2015% Share of Advt. Minutes
ENT43%
NEWS42%
MUSIC8%
MOVIES3%
KIDS2%
HEALTH1%
RELIGIOUS1%
FOOD0%
Time Band Split Jan 2015% Share of Advt. Minutes
Late Night (00:00 -
05:59), 11%
Morning
Time (06:00 - 11:59),
20%
After Noon (12:00 -
16:59), 25%Evening Time (17:00 -
18:59), 11%
Prime Time (19:00 -
22:59), 27%
Late Prime Time
(23:00 - 23:59), 6%
THE END
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Mr. Chander [email protected]
0343-2330696