pakistan tv industry monthly report july 2013
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of July 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.TRANSCRIPT
TVMonthly Report July13
Trend AnalysisComparison Jun-Jul 2013
Total Minutes of Advertising
Jun-13 Jul-13
274,686.70
271,819.60
Total Minutes of Advertising
Trend AnalysisYoY Comparison: July 2013-July 2012
July-13 July-12
271,819.60
269,451.30
Total Minutes of AdvertisingTOP 10 CATEGORIES
Beve
rage
s
Cellu
lar C
omm
u...
Culli
nary
Det
erge
nts
Hea
lthca
re &
Me.
..
Pers
onal
Pro
duct
s
Cons
truc
tion
Educ
ation
Com
mun
icati
on
Publ
ic S
ervi
ces .
..
Oth
ers
19%
16%
11% 11%
8%
6%5%
3% 2% 2%
19%
Total Minutes of Advertising
TOP 10 PLAYERS
P&G UNILEVER PEPSI COLA
COCA COLA
TELENOR Liaquat Hospital
SAMSUNG Cm Pak ENGRO G-Mobiles
8%
7%
6%
3% 3% 3%3%
2% 2% 2%
Total Minutes of Advertising
TOP 15 BRANDS
Liaquat H
ospita
lPepsi
New Arie
l Blue
Telenor Talksh
awkZong
Coca Cola
OlpersPTCL
Dew
Head & Shoulder
SafeguardUfo
neUSAID
Warid
Telecom
National Ketch
up
3%3%
3%2% 2%
2%2% 2%
2% 2%1% 1%
1% 1% 1%
CHANNELS’REPORT
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
KohiNoor
GEO NEW
S
HUM TV
ARY DIG
ITAL
DUNYA NEW
SGEO
ARY NEW
S
SAMAA
DAWN N
EWS
A-PLU
S
Expre
ss Ent
AAJ NEW
SATV
CHANNEL 5
5%
4% 4%4%
3% 3% 3% 3% 3% 3% 3%3% 3% 3% 2%
Share in terms of minutes may be similar but it may vary in terms of value.
Top 10 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
Apna TV
KohiNoor
NEWS O
NE
ARY NEW
S
HUM TV
KTN
DAWN N
EWS
METRO O
NE
A-PLUS
Express
Ent
SAMAA
ARY DIGITAL
GEO NEW
S
TV ONE
5%
4%3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Genre Split in July 13% Share of Advt. Minutes
NEWS47%
Ent41%
MUSIC3%
FOOD3%
SPORTS2%
MOVIES1%
RELIGIOUS1%
KIDS1%
HEALTH1%
Time Band Split July 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0300-2690840