pakistan tv analysis monthly report december’13
Post on 20-Oct-2014
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report December,2013
Trend AnalysisComparison Nov-Dec 2013
Total Minutes of Advertising
199,031
257,825.15
Nov-13 Dec-13
Trend AnalysisYoY Comparison: Dec 12-Dec13
Total Minutes of Advertising
204169.77
257825.15
Dec-12 Dec-13
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar
Com
mun
ica.
..
Beve
rage
s
Pers
onal
Pro
duct
s
Conf
ectio
nary
Det
erge
nts
Culli
nary
Cons
truc
tion
Hea
lthca
re &
Med
ical
...
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
er
22%
18%
12%
8% 7% 7% 6%
2% 2% 2%
14%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER THE COCA COLA
TELENOR P&G AZHAR Qmobile Kraft Foods VoiceTel PEPSI COLA NESTLE
10%
8%
6%6%
5%4%
3%3% 3%
2%
TOP 15 BRANDS% Share of Advt. Minutes
Telenor T
alksh
awk
Gai
Coca Cola
Sprit
e
Cadburys
Dairy M
ilk
Ufone
Pepsi
Coke St
udioM
KRF
Liaquat
Hospita
l
Gulberg Gre
ens Isla
mabad
Surf
Exce
l
Samsu
ng Gala
xy Star P
roZo
ng
Q Mobile
Noir A
900
5%
4%
3%3%
2%2% 2% 2%
2% 2% 2% 2% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO N
EWS
ATV 8xm
DUNYA NEW
SGEO
ARY NEW
S
HUM TV
DAWN N
EWS
ARY DIGITA
L
AAJ NEW
S
CITY42
SAM
AA
EXPRES
S NEW
S
Apna TV
CNBC PAKISTAN
4%
4% 4% 4% 4% 4% 4%3% 3% 3% 3%
3% 3%3%
2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
ATV 8xm Apna TV KTN JALWA ARY NEWS TV ONE CITY42 HUM TV DAWN NEWS SindhTV Express Ent GEO ARY DIGITAL A-PLUS
4% 4%4%
3%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 2%
Genre Split in December 2013% Share of Advt. Minutes
NEWS44%
Ent39%
MUSIC8%
MOVIES4%
SPORTS2%
KIDS1%
FOOD1% RELIGIOUS
1%
HEALTH1%
Time Band Split December 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10% Morning Time
(06:00 - 11:59)18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)
6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696