tv advertising monthly analysis august 2016
TRANSCRIPT
TV Analysis Monthly Report August-2016
* As compare to last year with the same period, Airtime has decreased by -0.95%.
Total Minutes of Advertising
Trend AnalysisComparison August 2015 with August 2016
370,784
367,232
August 2015
August 2016
* August 2016 Airtime has increased by 24% as compare to July 2016.
May 14 May 15
Trend AnalysisComparison July 16 - August 16
Total Minutes of Advertising
July 2016 August 2016
294,907
367,232
TOP 10 CATEGORIES% Share of Advt. Minutes
Beverages
Personal Products
Detergents
Cellular Communication
ConfectionaryFood
ConstructionCullinary
Media
Financial ServicesOthers
19%
16%
14%
7%6% 6%
5%4% 4% 3%
17%
TOP 10 ADVERTISERS% Share of Advt. Minutes
34%
16%14%
11%9%
5%4% 3% 3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
11%10%
9% 9%
8%7% 7% 6%
5%5% 5% 5% 5% 5% 4%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
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NEWS ONE
EXPRESS NEWSTV ONE
Express EntertainmentCITY42
Apna TV
Play Entertainment
13%
11%11% 10%
10% 10% 9%9% 9% 8%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
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NEWS ONE
Play EntertainmentCITY42
TV ONE
Capital TVApna TV
Express Entertainment
KohiNoor
EXPRESS NEWS
FILMAZIA ATV
Channel 24
5%5%
4%4% 4% 4%
3% 3% 3% 3% 3% 3% 3% 3% 3%
Airti
me
(Min
)
Genre Split August 2016
NEWS; 43%
ENTERTAINMENT; 39%
MUSIC; 9%
MOVIES; 5%
SPORTS; 2% KIDZ; 2%
FOODS; 1%
NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ
FOODS
Time Band Split August 2016
Prime Time32%
After Noon28%
Morning18%
Late Night12%
Evening11%
Prime Time
After Noon
Morning
Late Night
Evening
THE END
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