tv advertising analysis monthly report – october 2016
TRANSCRIPT
TV Analysis Monthly Report October-2016
* As compare to last year with the same period, Airtime has decreased by -1.11%.
Total Minutes of Advertising
Trend AnalysisComparison October 2015 with October 2016
359,411
355,386
October 2015
October 2016
* As compare to September 2016, Airtime has decreased by -8.86%.
Total Minutes of Advertising
389,965
355,386
September 2016
October 2016
Trend AnalysisComparison September 16 - October 16
TOP 10 CATEGORIES% Share of Advt. Minutes
Beverages
Detergents
Personal Products
Confectionary
Cellular Communication
Construction
Food
Homecare Products
Government of Pakistan
CullinaryOther
18%
16% 16%
7% 6%
5% 5% 4%
3% 3%
17%
TOP 10 ADVERTISERS% Share of Advt. Minutes
36%
15%13%
11%
6% 6%4% 4% 3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
15%
10%
7% 7% 7% 7% 7%6%
5% 5% 5% 5% 5% 5% 5%
Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes
JALWA
NEWS ONE
EXPRESS NEWSTV ONE
Abb Takk 8xmCITY42
Express EntertainmentApna TV
AAJ NEWS
13%
11%
10% 10% 10%9% 9% 9% 9% 9%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
JALWAApna TV
NEWS ONE 8xmAbb Takk
GEO KAHANITV ONE
Play Entertainment
KohiNoor
Express EntertainmentCITY42
EXPRESS NEWS ATVA-PLUS
Capital TV
9%
8%8%
7% 7% 7%6% 6% 6% 6% 6% 6% 6% 6% 6%
Genre Split October 2016
NEWS46%
ENTERTAINMENT37%
MUSIC8%
MOVIES4%
SPORTS3% KIDZ
1%FOODS0.44%
Time Band Split October 2016
Prime Time32%
After Noon28%
Morning19%
Late Night11%
Evening11%
Prime Time
After Noon
Morning
Late Night
Evening
THE END
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