tv analysis monthly report september’13
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report Sep13
Aug-13 Sep-13
265,665
248,810
Trend AnalysisComparison Aug-Sep 2013
Total Minutes of Advertising
Sep, 2013 Sep, 2012
220273.6
248810.4
Trend AnalysisYoY Comparison: Sep 12-Sep 13
Total Minutes of Advertising
TOP 10 CATEGORIES% Share of Advt. Minutes
TOP 10 PLAYERS% Share of Advt. Minutes
TOP 10 BRANDS% Share of Advt. Minutes
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
Genre Split in Aug 13% Share of Advt. Minutes
Time Band Split June 13% Share of Advt. Minutes
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