TV Analysis Monthly Report Mar 15

Trend AnalysisComparison Feb 15 - Mar 15

Total Minutes of Advertising

* March 2015 Airtime has increased by 15.4% as compare to February 2015.

343,162

396,162

Feb 15 Mar 15

Trend AnalysisComparison Mar14 - Mar 15

Total Minutes of Advertising

March 2015 Airtime has increased by 23.8% as compare to March 2014.

Mar 14

319,903

396,162

Mar 15

TOP 10 CATEGORIES% Share of Advt. Minutes

19%

17%

11%10%

6% 6% 6%

3% 3% 2%

17%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER

PEPSI COLA

TELENOR

RECKITT BENCKISERP&G

ENGRO FOODS

NESTLE PAKISTAN

QMOBILE

COCA COLA

SAMSUNG

18%

6% 6%5% 4%

4% 3% 3% 3% 3%

TOP 15 BRANDS% Share of Advt. Minutes

Pepsi

Surf Excel

Telenor TalkshawkTelenor

Coca ColaZong 4G

Q Mobile Linq

Walls (Cornetto)Dew

Dettol SoapUfone

New Ariel BlueSprite Djuice

Head & Shoulder

2%2%

2%

2% 2%2%

2% 2% 2% 2%

1%1% 1% 1%

1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4%

4% 3%3% 3%

3% 3%

3% 3% 3% 3% 3% 3% 2% 2%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

3% 3% 3%

3% 3% 3%3%

3% 2%2% 2% 2% 2% 2% 2%

Genre Split in Mar 15% Share of Advt. Minutes

NEWS40%

ENT40%

MUSIC8%

SPORTS4%

MOVIES4%

KIDS2%

RELIGIOUS1%

HEALTH1%

Time Band Split Mar 2015% Share of Advt. Minutes

Late Night (00:00 - 05:59), 11%

Morning Time (06:00 - 11:59),

20%

After Noon (12:00 - 16:59),

25%Evening Time (17:00 - 18:59),

11%

Prime Time (19:00 - 22:59),

27%

Late Prime Time (23:00 - 23:59), 6%

THE END

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