ACKNOWLEDGEMENT

First of all, we are thankful to Almighty Allah, who has given us the strength and

determination to carry out this research.

We would like to express our sincere gratitude to Associate Prof. Hannya Abid our teacher,

for his valuable guidance, constructive comments and continuous encouragement through out

the research.

Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen

Raza (Regional Sales Manager, GEO), Mr. Salar (HR Head, GEO), Mr. Shadaat Tayyab

(Corporate Head, GEO) and Mr. Saqib Noor Ahmed (Associate HR Manager, GEO), for their

assistance in data collection.

Also thanks to all of our group members Mr. Ali Asgher, Mr. Asad, Mr. Fazal Hameed, Mr.

Furqan Ahmed, Miss Sania We all put our efforts together in the form of an excellent group

with coordination and high spirits.

Sincere thanks are also extended to all those who have helped us to complete our project.

　

　

TABLE OF CONTENTS

COMPANY DESCRIPTION

History of GEO

GEO Television Network

Introducing GEO TV

Mission Statement

Vision Statement

Basic Objective

Value Statement

Company Logo

(PLANNING) GOALS & STRATEGIES

Short Term Goals

Long Term Goals

Strategic Planning

Operational Planning

Growth Strategy

Crisis Management

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

CORPORATE PROFILE

Nature of Business

Target Market

Type of Ownership

Financial Resources

Revenues

Channels

Market Share

Competitors

Production Capacity

External Environment

LEADING

Leadership Style

Internal Environment

Internal Communication

Level of Informality

Internal Culture

Motivation

ORGANIZING

Level of Management/Designation

Organization Structure

Span of Control

Organizational Chart

Decision making Style

Leading Designation

Departmentalization of GEO

i. Functional Departmentalization

ii. Geographical Departmentalization

Departments/Divisions

Human Resource Management of .GEO

CONTROLING

Achievements and Awards

Conclusion

References

INTRODUCING GEO TV

GEO　TV　was　established　in　May　2002.　Test　transmission　started　on　14th　

August　2002　on　the　PAS　10　digital　satellite.　Regular　transmission　started　

on 　1st 　October 　2002. 　Geo 　TV 　 is 　 the 　first 　 South 　Asian 　Urdu 　 language　

channel 　 to 　 provide 　 content 　 comparable 　 with 　 excellent 　 television　

broadcasters. 　Geo 　 is 　 the 　 fastest 　 growing 　TV 　Channel 　 in 　 Pakistan 　with　

ratings　exceeding　all　satellite　delivered　TV　channels　in　the　market.　Geo　

has 　 the 　 widest 　 distribution 　 on 　 cable 　 systems 　 in 　 Pakistan 　 with 　 100%　

carriage　within　90　days　of　launch.

It 　 launched 　 the 　 first 　 interactive 　 infotainment 　 programs 　 in 　 Pakistan,　

engaging 　 and 　 empowering 　 the 　 viewer. 　 Consistently 　 scoops 　 all 　 rival　

broadcasters　on　major　news　events.　Besides　seven　bureaus　in　Pakistan,　a　

robust 　 international 　 network 　 feeds 　 live 　 content 　 from 　 New 　 York,　

Washington　and　London.　 Intelligent 　Media　Consultant 　has　given　 formal　

multi-disciplinary 　 training 　 to 　 500 　members 　 of 　 GEO 　 staff 　 including 　 all　

producers,　reporters,　writers,　camerapersons　and　editors.

Its　member　team　comprising　of　CNN,　BBC　producers,　cinematographers,　

editors　and　presenters　were　split　 in　Dubai　and　Karachi　for　5　months　to　

complete　the　training　 　 　 　

GEO TELEVISION NETWORK

GEO　started　its　test　transmission　on　14　August　2002.

“The 　 National 　 association 　 of 　 Broadcasters 　 (USA). 　 World’s 　 largest　

association 　 of 　 broadcasters 　 has 　 honored 　GEO 　with 　 the 　 “Award 　 for　

Quality”　declaring　it　an　international　standard　television　channel.”　To　

build　a　reputable　identity　 in　a　cluster　of　different　channels　 in　 just　a　

period　of　four　years　was　not　an　easy　task.　Geo　is　known　for　its　unique　

entertainment,　hot　talk　shows,　truth　revealing　news　and　informative　

programs.

MISSION STATEMENT

GEO informs and entertains while celebrating cultures and prompting

dialogue in the spirit of "live and let live"　

VISION STATEMENT

“GEO　will　be　the　voice　of　freedom　from　the　Asian　subcontinent.　It　will　

highlight　the　issues　of　concern　and　the　cultural　richness　of　its　people　

through　information,　discussion　and　entertainment.　GEO　will　propagate　

transparency　of　responsibility　that　will　ensure　its　position　as　the　most　

credible 　 and 　 meaningful 　 source 　 of 　 information, 　 through 　 quality　

programming 　 based 　 on 　 issues. 　 GEO 　 will 　 provide 　 entertainment　

audiences　can　relate　to,　thereby　creating　viewer　loyalty　and　response.　

GEO　will 　 forge　an　alliance　amongst　 its　three　stakeholders　-　viewers,　

advertisers　and　shareholders　to　maximize　viewer　ownership.　GEO　will　

invest　in　human　resources　as　it　recognizes　it　to　be　the　foundation　upon　

which　the　GEO　future　will　be　built.　It　is　this　very　foundation　that　will　

allow　GEO　to　attain　and　sustain　a　leadership　position,　thus　fulfilling　the　

promise　associated　with　its　creation.”

COMPANY LOGO

All　companies　must　have　a　pictogram,　or　single　visual　statement　that　

represents　the　entire　idea　behind　that　symbol.　GEO’s　Logotype　enjoys　

the　same　reputation　with　our　audience,　stakeholders　and　employees.

Representing 　 the 　 true 　 strength 　 of 　 the 　 channel, 　which 　 is 　 unbiased,　

accurate　and　timely　24-hour　news　in　‘Urdu　language’.

The　Geo　logo　represents　many　aspects　of　its　business　in　true　colors.　

The　Orange　represents　“DAY’　and　Blue　represents　‘NIGHT’.　The　Urdu　

alphabet　‘Jeem’　cutting　through　from　the　TV　Screen　in　a　sharp　angle　

connote　the　‘GLOBE’　and　the　overall　

formation　of 　 the　composite　 represents　 ‘EYE　ON　WORLD　AFFAIRS　24　

HOURS　A　DAY’.

An　animated　spot,　‘Peela-Neela’　was　specifically　aimed　at　unveiling　the　

‘Design 　Rationale’ 　of 　 the 　 logo 　 to 　 the 　audience. 　The 　 logo 　has 　been　

warmly　received　by　the　Pakistani　audience　and　in　a　short　span　of　time　

has　come　to　represent　Quality　Broadcast 　with　great　production　and　

content　values.

BASIC OBJECTIVE

Like　all　for-profit　organizations,　GEO’s　basic　objective　is　also　revenue　generation.　VALUE STATEMENTS

We　are　a　team.

We　respect　each　other.

We　encourage　self-development.

We　hold　high　expectations.

We　embrace　change.

We　value　our　Viewers.

We　provide　exceptional　service　that　leaves　an　impression.

We　support　our　community.

Consistent　entertainment　service　and　production　quality.

PLANNING AND GOALS

SHORT TERM GOAL:

In　HR　Department　the　short　term　goals　of　GEO　TV　is　to　hire　new　

qualified　employees　in　their　Islamabad　branch　and　salary　services　are　

also　short　terms　goal　of　GEO.　

LONG TERM GOAL:

When　asked　about　the　long-term　goal　we　were　told　that　it　is　highly　

confidential　and　only　known　to　the　Upper　level　management,　e.g.　

C.E.O.

PLANS

STRATEGIC PLANS:

The plans that are applied to entire organization, establish the organization’s overall

goals, and seek to position the organization in terms of its environment are called

strategic plans. GEO is following the strategic plans consistently.

OPERATIONAL PLANS:

Geo 　 has 　 a 　 network, 　 which 　 handles 　 all 　 the 　 business 　 units 　 in 　 each　

department. 　 Its 　 like　an　Octopus, 　 the　head　 is 　 the　Network　and　each　

tentacle 　 is 　 a 　 business 　 unit. 　 They 　 evaluate 　 the 　 goals 　 set 　 by 　 the　

management　as　to　how　close　they　are　to　achieving　their　objectives,　

and 　 how 　much 　 they 　 have 　 achieved. 　 If 　 Geo 　 has 　 not 　 achieved 　 its　

required　goals　they　take　feedback　and　change　their　operational　plans　

accordingly. 　The　BOD　or　“Top　management”　 is　responsible　for　such　

type　of　decisions.

GROWTH STRATEGY

GEO’s　strategy　is　to　make　the　HRM　department　strong　and　competent　

as　HRM　department　 is 　 the　base　of　 the　organization. 　They　do　so　by　

providing　training　to　the　newly　hired　employees.　This　will　benefit　GEO　

and　increase　the　growth　of　the　channel.　

CRISIS MANAGEMENT

They　have　set 　a　whole　 team　for 　 the　management　of 　crises. 　 In 　 this　

team,　GEO　has　experts　in　all　fields.　When　a　certain　department　faces　

any　problem,　the　head　of　that　department　informs　the　team　about　it　

and　they　team　finds　a　solution　to　the　problem　and　terminates　it.

Unfortunately,　however　because　it　is　impossible　to　forecast　the　future　

precisely, 　no 　organization 　can　ever 　be　perfectly 　prepared　 for 　every　

eventuality.

SWOT ANALYSIS

STRENGTHS :

New　ideas　and　concept　with　fast　execution　has　become　a　trademark　of　

GEO　--　'Fastest Firsts'.

First　to　bring　the　'Breaking News'　concept　in　Pakistan.

Unbiased,　accurate　and　timely　24-hour　news　in　‘Urdu　language’.

Most　competitive　work　team.

Goodwill　as　the　largest　media　group　in　the　country.

Here　is　a　look　at　just　some　of　them:

FOR EXAMPLE:

First 　 to 　 give 　 election 　 results 　 -- 　 7 　 hours 　 before 　 the 　 nearest　

competitor.　(Election　2002　special　transmission　and　coverage).　

First 　 to 　use 　videophones 　 in 　 Iraq 　and 　Afghanistan 　and 　 remote　

regions　of　Pakistan　for　live　coverage.

First　to　start　political　satire　in　Pakistan　depicting　current　and　past　

heads　of　state　(Hum　Sub　Umeed　Say　Hain).

The　first　to　produce　joint　India-Pak　ventures　like　"Gaye　Gi　Duniya　

Geet　Meray",　"Faslay"　and　"Lakhon　Mein　Teen".

First　to　have　live　link-up　with　USA　&　UK.

WEAKNESSES :

It　is　a　newly　established　company　so　it　is　still　under　the　learning　

process.

Because　Pakistan　has　no　institute　that　provides　formal　education　

on　this　field　they　are　required　to　have　all　employees　trained　from　

foreign　institutions.　

Lack　of　innovation　in　the　entertainment　scene.

OPPORTUNITIES :

Growing　awareness　about　GEO　of　the　people.　They　are　attracted　

towards　entertainment.

Increase　in　viewer-ship

Improvement　of　Pakistan’s　terms　with　India.　It　increases　cultural　

activities.

THREATS :

Fear of competition:

Especially　in　entertainment　because　of　new　channels.

Employee turnover :

Geo’s　employee　turnover　is　under　5%　

New　channels　attract　GEO　qualified　and　trained　employees　by　

offering　them　3　times　the　salary　they　earn　at　GEO.　They　also　

offer　different　fields　of　jobs.　These　demands　are　difficult　to　meet　

for　GEO.

CORPORATE PROFILE

NATURE OF BUSINESS

It 　 is 　 an 　 International 　 Electronic 　 Media 　 service 　 providing 　 News 　 and　Entertainment　services.

TARGET MARKET

Geo　plans　to　target　the　Masses. Geo　is　based　in　Dubai　and　is　broadcasted　

for　South　Asian　viewers　of　M.E,　Europe,　Canada,　North　America　and　UK.　

Besides, 　 of 　 burros 　 in 　 Pakistan 　 a 　 robust 　 network 　 feeds 　 regularly 　 live　

content　from　New　York,　Los　angles　and　London.

TYPE OF OWNERSHIP

It 　 is 　 a 　 Private 　 limited 　 Company 　 and 　 has 　 100% 　 internal 　 shares(family　

shares　only).　This　is　part　of　the　Jang　Group　of　Companies,　the　biggest　and　

strongest　group　in　media　of　the　Private　Sector.

FINANCIAL RESOURCES

It　is　basically　a　family　business　they　have　no　external　shares.

REVENUES

Its 　 revenues 　 are 　 generated 　 only 　 through 　 sale 　 of 　 commercial 　 airtime.　

(Advertising　on　the　channel).So　far　Geo　has　not　reached　even　its　break-

even　point　and　have　not　earned　any　profits　yet.

PRODUCTS

It is not actually a manufacturing business rather a service business that generates cable TV channels namely:

Geo　News

Geo　TV(entertainment)

Geo　UK(infotainment)

Geo　USA

GEO ME

GEO Canada

GEO SUPER

GEO EUOROPE

GEO JAPAN

AAG TV

EXTERNAL ENVIRONMENT

Geo is the only independent and liberal channel with the unique honor of consistently

breaking news. Geo is a liberal channel it has no restriction from the Government of Pakistan

because its transmissions are telecasted from Dubai, which is a free zone. The Government of

Pakistan can influence GEO about the News and programs they air but GEO is not bound to

report to the Government. However, they cannot ignore and go against the Government as

they operate within Pakistan as well. They Government have the right to jeopardize GEO’s

operations.

Despite the liberty GEO enjoys it cannot ignore the cultural ethical values of the society that

is why GEO has a Quality Control Department Specifically working on censoring each

program and News before it can be aired on TV. They are bound to follow the rules of the

censor board.

The technological environment includes all the ways by which it creates value for the

constituents.

In case of a catastrophe in the environment GEO network is affected in two ways. It is

positively affected when viewers depend on Geo News to give them Live Coverage on the

situation like wise, it is negatively affected at the same time when the demand for the

entertainment channels lessen because people are grieved by the chaos. This way Geo

entertainment loses viewer ship.

LEADING

Leadership Style:

Geo 　 follows 　 a 　 purely 　 and 　 highly 　 democratic 　 leadership 　 style. 　 The　

democratic 　 leadership 　 style 　 is 　 also 　 called 　 the 　 participative 　 style 　 as 　 it　

encourages 　 employees 　 to 　 be 　 a 　 part 　 of 　 the 　 decision 　 making. 　 The　

democratic 　 manager 　 keeps 　 his 　 or 　 her 　 employees 　 informed 　 about　

everything 　 that 　 affects 　 their 　 work 　 and 　 shares 　 decision 　 making 　 and　

problem　solving 　 responsibilities. 　This 　style 　 requires 　 the 　 leader 　 to 　be 　a　

coach　who　has　the　final　say,　but　gathers　information　from　staff　members　

before　making　a　decision.　GEO　invites　employees　to　share　their　input　to　

make　decisions.

Democratic　leadership　can　produce　high　quality　and　high　quantity　work　

for　long　periods　of　time.　Many　employees　like　the　trust　they　receive　and　

respond 　with 　 cooperation, 　 team　 spirit, 　 and 　high 　morale. 　 Typically 　 the　

democratic　leader:　

--Develops plans to help employees evaluate their own performance

--Allows employees to establish goals .

--Encourages employees to grow on the job and be promoted

--Recognizes and encourages achievement.

INTERNAL ENVIRONMENT

INTERNAL COMMUNICATIONS

Geo　firmly　believes　in　the　use　and　influence　of　Internal　Communications　to　

create 　 a 　 working 　 environment 　 that 　 is 　 based 　 on 　 the 　 hallmark 　 of　

professionalism　and　on　the　concept　of　‘service　above　self’.

The 　 idea 　 is 　 to 　 create 　a 　 relationship 　between 　 the 　organization 　and 　 its　

people,　encourage　excellence,　and　inculcate　a　spirit　of　achievement.

As 　 an 　 organization 　 that 　 lays 　 great 　 emphasis 　 on 　Human 　Resource, 　 its　

training 　 and 　 development, 　 inevitably 　 it 　 realizes 　 the 　 meaningful　

contribution　of　its　team　that　has　worked　passionately　to　make　the　channel　

grow　and　achieve　unprecedented　results.

Geo’s 　 HR 　 Department 　 plans 　 and 　 executes 　 cohesive 　 and 　 integrated　

communication　designed　specifically　for　its　people　to　share　the　sense　of　

pride 　 and 　 joy 　 in 　 Brand 　 Stewardship. 　 This 　 of 　 course 　 is 　 in 　 addition 　 to　

numerous　events　and　occasions　that　it　holds　to　allow　social,　cultural　and　

sporting　activities　as　one　big　team.　

Managers　interact　with　their　employees　and　communicate　with　everyone　

on　an　open　forum　culture.　Managers　communicate　on　the　phone　and　over　

the　internet　the　head　office　in　based　in　Karachi.

LEVEL OF INFORMALITY

Geo 　organization 　 is 　 very 　 informal 　and 　partially 　 formal. 　 They 　 follow 　an　

“Open　door　Policy”.　Formal　conversations　are　less　because　GEO　believes　

in　Teamwork　and　working　 in　a　friendly　environment. 　Despite　a　friendly　

atmosphere,　no　such　incident　has　occurred　yet　in　which　different　kinds　of　

rumors　has　spread. 　Everyone　has　 the　 right 　 to　give　 ideas　and　opinions　

regarding　improvement　such　as　new　technology,　innovation　etc.　

INTERNAL CULTURE

There　is　a　code　of　conduct　that　all　employees　have　to　follow　strictly.　

For　example:

They　have　a　No-Smoking　environment　however,　they　have　specified　

a　zone　for　smoking　only.

Every　employee　has　to　display　the　GEO　Identity　Badge.

All 　 employees 　 should 　 conduct 　 the 　 display 　 of 　 Discipline 　 strictly　

because　of　too　much　interaction　with　the　other　departments.

There　is　no　formal　dress　code　except　for　certain　levels　such　as,　the　

Heads　of　the　Departments.

Eatables 　are 　not 　allowed 　everywhere 　 in 　 the 　office 　except 　 in 　 the　

Café.

Employees 　mush　 reach　and　 leave　 the 　office　 in 　 time　at 　 the 　10-7　

office　timings.

MOTIVATING THE EMPLOYEES

Some　of　Geo’s　tools　of　Motivation　for　employee　welfare　are:

Performance　based　incentives.

Annual　evaluation　of　the　employee’s　performance　is　discussed　with　

the　employee.

There　is　and　Idea　Box　in　the　reception　room　available　to　employees　

and　even　visitors.　All　ideas　are　implemented　and　the　generator　of　

the 　 idea 　 is 　 rewarded 　with 　a 　prize. 　The 　C.E.O 　of 　 the 　company 　 is　

heading　this　campaign　himself.

Success　Story.　A　success　story　of　the　month　in　each　department　is　

mentioned 　 for 　 employees 　 who 　 have 　 gone 　 that 　 extra 　 mile 　 in　

achieving　their　objective.　Their　stories　are　discussed;　the　committee　

reviews 　 them　and 　 selects 　 the 　best 　 one. 　 The 　winner 　of 　 the 　best　

success　story　is　rewarded　with　a　dinner　for　two　prizes.

ORGANIZING

MANAGEMENT STRUCTURE & STYLE

Geo 　 consists 　 of 　 1600 　 plus 　 employees 　 around 　 the 　 world.

LEVELS OF MANAGEMENT/DESIGNATIONS

TOP MANAGERS

Chief Executive Officer (C.E.O)

Chief Operating Officer (C.O.O)

Managing Director GEO News

Managing Director GEO ENTERTAINMENT

President

MIDDLE MANAGERS

Directors

Director News

Content Head (Production)

Regional Heads

Bureau Chief News

Senior Executive Producer Entertainment:

General Managers

FIRST LINE MANAGERS

Managers

Associate Managers

ORGANIZATION STRUCTURE

Geo　consists 　of 　multiple 　 layers 　of 　management 　and　 thus 　 forms　a 　Tall　

Organizational　Structure.　Information　whether　upward　or　downward　must　

pass　through　so　many　organizational　layers.

ORGANIZATION CHART

When　asked　about　its　organizational　chart　we　were　told　that　it　has　a　very　

complicated　and　wide　hierarchy　organizational　chart,　which　is　3　meters　

long　and　is　available　on　a　64　mb　visual　file,　which　is　kept　in　the　Karachi　

H.Q.　An　organizational　chart　of　the　Lahore　bureau　is:

CHART

C.E.O

C.O.O

Channel President

M.D News

M.D Entertainment

Content Head

Production Head

Director News

Bureau Officers

DECISION MAKING STYLE

It　is　highly　decentralized　but　also　partially　centralized.

Making　a　new　decision　is 　“highly centralized” only　the　C.E.O　has　the　

authority 　 to 　 implement 　any 　decision 　at 　 any 　 time 　without 　 reporting 　 to　

anyone.

In　case　of　hiring　the　person　to　hire　is　“centralized” that　is,　if　there　is　a　

designation/post 　 to 　 be 　made 　 or 　 filled 　 this 　 is 　 up 　 to 　 the 　 upper 　 level　

managers 　 to 　decide 　 if 　 it 　 should 　be 　 implemented 　or 　not. 　Whereas 　 the　

selection　of　the　candidate　for　that　specific　post　is “Decentralized”.　The　

HR　department　has　the　authority　to　select　the　required　candidate.　

LEADING DESIGNATION

The 　 C.E.O 　 Mir 　 Ibrahim-Ur-Rehman 　 is 　 in 　 charge 　 of 　 the 　 Content　

Production　and　transmission.

The 　 C.O.O 　 Zaheer-U-Din 　 Khan 　 is 　 in 　 charge 　 of 　 all 　 operational　

departments　(Marketing,　sales,　finance　etc.).

President　Imran　Aslam　is　responsible　for　Content　portion　of　GEO.

MD.　News　Azhar　Abbas　is　responsible　for　GEO　News.

MD. 　 Entertainment 　 Yousaf 　 Baig 　 Mirza 　 is 　 responsible 　 for 　 GEO　

Entertainment.

Senior　Executive　Production　Tariq　Jamil　is　in　charge　for　production　

operations　in　Lahore.

Bureau　Chief　News　Khawar　Naeem　Hashmi　is　in　charge　of　the　News　

sector　in　Lahore.　

The　President　and　C.O.O　will　report　to　the　C.E.O.　Managing　Director　

of 　News 　 and 　Managing 　Director 　 of 　 Entertainment 　 reports 　 to 　 the　

President.　Director　News　reports　to　MD　News　and　Content　Head　of　

Production 　 reports 　 to 　 MD 　 Entertainment. 　 The 　 News 　 and　

Entertainment　departments　have　separate　 levels　of 　hierarchy　but　

they　operate　from　the　same　office.　Further　hierarchy　is　extended　to　

each　bureau/regional　office.　

DEPARTMENTALIZATION:

Geo　 is 　a 　highly 　organized 　and　departmentalized 　firm. 　The 　control 　and　

coordination　is　narrowed　and　made　easier,　so　top　managers　can　see　more　

easily　how　the　various　departments　are　performing.　This　allows　GEO　to　

treat 　 the 　department 　as 　a 　profit 　 centre. 　The 　Marketing 　department 　 is　

mainly　the　“Profit center”　of　GEO.　They　calculate　the　profits　of　Geo　and　

use 　 that 　 information 　 in 　 making 　 decisions 　 about 　 advertising 　 and　

promotional　events,　commercial　airtime　allocation　etc.　

DEPARTMENTALIZATION OF GEO

Geo　has　its　own　specific　way　of　classifying　and　grouping　work　activities.

It　is　classified　according　to:

1)　Functional　Departmentalization

2)　Geographic　Departmentalization

FUNCTIONAL DEPARTMENTALIZATION

1. Geo　has　developed　departments　according　to　a　groups　functional　

activities　such　as　the　

2. Geo　News　Department

3. Entertainment　Department

4. Infotainment　Department

5. Product　Development　Department

6. Archiving　Department　

7. Children’s　Division

8. Human　Resources　Department

9. Geo　Operations　Department

10. Technical　Department

11. Finance　Department

12. Marketing　Department

13. Sales　Department

14. Creative　Department

15. Music　Programming　Department

16. Research　Department

17. Geo　Talent　Department

18. Events　Department

19. Sports　Programming　Department

20. Scripting　Department

21. Game　Shows　Department

22. Fashion　Design　Department

23. IT　Department

24. Transmission　Department

25. Communications　Department

GEOGRAPHIC DEPARTMENTALIZATION

The 　 functional 　 departments 　 of 　 GEO 　 are 　 further 　 sub-divided 　 into　

geographical 　 departments 　 in 　 order 　 to 　 carry 　 out 　 the 　 operations 　 and　

activities　of　different　cities,　regions　and　districts.　To　keep　themselves　up　

to　date　with　the　latest　news　and　events　across　the　nation　and　globe.　

OFFICES

HEAD OFFICE:

Karachi

BUREAU/REGIONAL OFFICES

1. Lahore

2. Islamabad

3. Peshawar

4. Quetta

5. Multan

Besides 　 that 　 there 　 are 　 also 　 out 　 station 　 reporters 　 of 　 Geo 　 who 　 work　individually　and　has　no　office　for　example:

Sailkot

Gujranwala　and　almost　in　all　districts.

EARTH STATION:　

Dubai　.This　is　the　station　where　all　transmission　and　telecast　of　programs　is　undertaken.

INTERNATIONAL OPERATION OFFICE:

United　Kingdom　and　the　United　States　of　America.

DEPARTMENTS/DIVISIONS:

GEO NEWS DEPARTMENT

GEO　News 　 is 　 now 　a 　 part 　 of 　 our 　 lives. 　 This 　 is 　where 　news 　 is 　 broken,　

processed,　analyzed,　and　disseminated.　GEO　news　just　doesn’t　happen.　It　

needs 　 dedicated, 　 committed 　men 　 and 　 women 　 who 　 want 　 to 　make 　 a　

difference 　 – 　 GEO 　 News 　 is 　 different 　 because 　 it 　 makes 　 a 　 difference!　

Producing,　Editing,　Anchoring,　Reporting　and　Footage　all　take　place　under　

this　department.

ENTERTAINMENT DEPARTMENT

Enter　the　world　of　glamour,　creativity,　and　visually　striking　images.　Enter　

GEO 　 Entertainment. 　We 　 have 　 career 　 options 　 for 　 producers, 　 associate　

producers, 　 script 　 writers, 　 production 　 designers, 　 art 　 directors, 　 fashion　

designers; 　make 　up 　artists, 　music 　 composers, 　 location 　 locators, 　 talent　

hunters, 　 concepts 　writers 　 and 　more. 　So 　 if 　 you 　have 　a 　 script, 　 an 　 idea　

struggling 　 to 　 find 　 shape, 　 think 　 you 　 can 　 act, 　 believe 　 you 　 have 　 the　

organizational 　 skills 　 and 　aesthetics 　 to 　become　a 　producer, 　 nourish 　an　

ambition 　 to 　be　part 　of 　 the　wonderful 　world 　of 　show　biz, 　walk 　 into 　 the　

spotlight.

INFOTAINMENT DEPARTMENT

This 　 is 　where　 information　meets 　entertainment 　and　shows　are　created　

that　are　exciting　to　watch　while　being　provocative　and　thoughtful. 　The　

Geo 　 Infotainment 　Department 　 is 　 on 　 the 　 look 　 out 　 for 　 concept 　writers,　

scriptwriters,　producers,　associate　producers,　and　researchers.

PRODUCT DEVELOPMENT DEPARTMENT

GEO　has 　 created 　a 　unique 　 space 　 for 　 creative 　people 　who 　understand　

market　forces.　In　Product　Development,　concepts　originate　are　polished　

and 　 tested 　against 　 stringent 　market 　 research, 　and 　are 　placed 　 in 　 time　

zones　that　are　viewer　specific.　

Product　Development　at　GEO　is　concerned　with　the　enhancement　of　our　

brand.　It　oversees　the　evolution　of　the　brand　and　treats　each　program　as　

a　product　that　needs　to　be　polished,　marketed,　positioned,　and　enhanced.　

Product　Development　creates　concepts　for　promoting　our　products　and　

develops　media　plans　and　campaign　strategies　that　place　our　programs　at　

the　very　centre　of　our　audience’s　attention.

For 　 those 　marketers 　who 　want 　 to 　unleash 　 the 　 creative 　urges 　 in 　 their　

hearts,　this　is　the　place　to　be.　Un-knot　that　tie,　roll　up　your　sleeves,　cut　

out　the　power　dressing　and　enter　a　world　that　is　changing　and　moving　

24/7.　

CHILDREN’S DIVISION

GEO　has　treated　children　seriously.　We　believe　the　child　has　a　lot　to　tell　

us.　His　curious,　imaginative　mind　has　inspired　us　to　produce　programs　like　

‘Dekho 　Suno 　Samjho’ 　 and 　 ‘Bachey 　Man 　Kay 　Sachay’. 　A 　 child’s 　genius　

constantly　amazes　us.　If　you　feel　that　you　understand　children　and　know　

what　they　want,　this　is　your　playground.　

GEO 　 Children’s 　 Division 　 needs 　 scripts, 　 concepts, 　 fresh 　 young 　 talent,　

performers,　hosts,　and　producers　who　have　refused　to　grow　up　and　still　

have　a　child　lurking　in　their　hearts.

HUMAN RESOURCE DEPARTMENT

The 　 Human 　 Resources 　 Department 　 remains 　 a 　 crucial 　 element 　 in 　 the　

overall　composition　of　the　GEO　setup.　It　is　the　Power　House　that　fuels　the　

GEO　Factory　with　the　best　of　the　best, 　through　attraction,　recruitment,　

selection,　optimum　compensation,　welfare,　diversified　benefits,　grievance　

handling,　training　&　development,　formulation　of　policies　and　procedures,　

encompassed　with　an　ever　vibrant　HR　Strategy　aligned　with　the　corporate　

vision　and　mission　of　GEO　TV.　

Serving 　 as 　 the 　 vital 　 link 　 that 　 generates 　 identity, 　 self-perception,　

confidence, 　 vitality, 　 motivation, 　 communication 　 and 　 continual　

enhancement 　of 　overall 　net 　worth 　of 　every 　 individual 　 functioning 　as 　a　

profoundly　valued　component　of　TEAM　GEO.

HR　at　GEO　is　one　of　the　many　exceptional　brands　that　exist　to　nourish　

your　experience　at　GEO　TV.

GEO OPERATIONS DEPARTMENT

Organized, 　analytical 　and　resourceful. 　Working　well 　with 　people 　with 　a　

balance　of　regular　responsibilities　and　new　project-based　work.　Keeping　

up 　 with 　 trends 　 online 　 to 　 work 　 in 　 the 　 fast-paced 　 GEO 　 environment.　

Handling 　 stress, 　 skills 　 to 　 organize, 　 project-oriented, 　 and 　 self-starting.　

Ability 　 to 　 successfully 　manage 　 strict 　 deadlines 　 and 　multiple 　 projects.　

Trouble-shooting,　loads　and　loads　of　common　sense,　and　thinking　from　a　

broader 　 perspective 　 and 　 command 　on 　 the 　English 　 language. 　Belief 　 in　

systems　and　providing　support　to　department　leadership　and　all　divisions.　

This　is　all　under　the　GEO　operations　department.

TECHNICAL DEPARTMENT

Creativity 　 needs 　 to 　 be 　 disseminated. 　 This 　 is 　 where 　 the 　 engineers,　

technicians, 　 maintenance 　 engineers, 　 light 　 and 　 sound 　 engineers,　

transmission　staff　comes　in.　They　are　the　people　who　keep　the　studios　

operational 　and　bring　 those　stunning 　visuals 　 to 　your 　screens 　 from　the　

most　difficult　terrain　and　venues.

FINANCE DEPARTMENT

Television　 is　a　business. 　 In　the　back　room,　sit 　people　who　are　number　

crunchers,　planners,　forecasters,　financial　analysts,　budget　monitors,　and　

trend　spotters.　They　understand　the　industry　and　with　constant　research　

make 　 sure 　 that 　 projections 　 are 　met 　 and 　 budgets 　 and 　 time 　 lines 　 are　

respected.

MARKETING DEPARTMENT

Every　program,　time　slot,　and　viewer　is　an　opportunity　that　needs　to　be　

explored,　marketed,　promoted　and　valued.　Marketing　is　the　department　

that 　not　only　maximizes　the　value　of 　geo　programming　but　also　helps　

develop　it　by　soliciting　feedback　form　the　industry　and　creating　specific　

creative　solutions　for　clients　and　brands.　If　you　think　you　understand　how　

to 　maximize 　 the 　 potential 　 of 　 an 　 idea, 　 and 　 can 　 create 　 solutions 　 and　

packages　for　brands　and　clients,　this　is　the　most　dynamic　team　in　media　

for　you.

SALES DEPARTMENT

Sales 　or 　$ales, 　 is 　where 　 the 　money　 is 　at! 　This 　 fast-paced 　department　

brings 　 in 　 the 　 rupees 　 that 　 enable 　 us 　 to 　 produce 　 the 　 content 　 that 　 our　

viewers　depend　on.

True　believers　of　GEO,　armed　by　the　content　in　hand,　and　the　philosophy　

in　mind,　go　out　everyday　in　to　the　fast　changing　and　unpredictable　market　

and　maximize　 the　value　of 　 the　channel. 　At 　 the　 front 　 line　are　 the　 foot　

soldiers 　 of 　 GEO 　 who 　 sell 　 space 　 around 　 our 　 programs 　 and 　 fill 　 the　

advertising　needs　of　the　channel.　These　are　the　true　dream　merchants.

CREATIVE DEPARTMENT

GEO　is　always　on　the　look　out　for　those　men　and　women　who　tell　stories　

visually,　who　paint　our　palette　blue　and　orange,　who　understand　moods　

and　emotions.　We　need　people　who　have　strong　aesthetics,　who　like　to　

break　the　rules　of　visual　grammar,　who　can　telescope　saga　in　a　30　second　

graphic 　 and 　 animation 　 ad. 　 These 　 are 　 our 　 window 　 dressers 　 who 　 are　

concerned 　with 　 the 　 look 　and 　 feel 　 of 　 the 　 channel. 　 They 　 illuminate 　our　

screens, 　 design 　 our 　 sets 　 and 　 promote 　 our 　 programs 　wielding 　 all 　 the　

creative　tools　at　their　command.　They　hold　the　magic　wand.

MUSIC PROGRAMMING DEPARTMENT

GEO　is　in　a　consistent　state　of　evolution　and　in　this　fortitude　TEAM　GEO　is　

diversifying　more　into　avenues　that　play　the　beat　of　our　nation’s　youth.　At　

GEO 　Music 　 we 　 have 　 envisioned 　 with 　 providing 　 generation 　 Y! 　With 　 a　

platform　to　project　their　true　potential　in　front　of　the　world　at　large.　

Presently,　GEO　Music　is　in　the　process　of　evaluating　and　redefining　what　

the　music　market　has　to　offer　in　terms　of　quality　music　standards.

GEO　Music　is　probing　the　rudimentary　talent　of　our　nation　scoping　it,　to　

find　diamonds　in　the　rough　conscious　nurturing　these　music　fanatics　of　

tomorrow, 　 providing 　 them 　 with 　 the 　 right 　 podium 　 to 　 illuminate 　 their　

expertise　in　today’s　global　community

RESEARCH DEPARTMENT

GEO-TV 　 carries 　 out 　 research 　 in 　 various 　mediums 　 on 　 components 　 like　

advertising, 　 market 　 intelligence, 　 television 　 viewer 　 ship 　 and 　 masses’　

penetration 　of 　 those 　mediums. 　These 　are 　 the 　basic 　 components, 　 their　

roots　captivates　not　only　the　micro　changes　but　also　the　macro　variations　

on　the　spectrum　of　information　and　entertainment.

GEO TALENT DEPARTMENT

GEO　Talent　is　astounding　new　initiative　by　GEO　TV.　Scouting　for　talented,　

hosts,　anchors,　vocalists,　actors,　and　people　pertinent　to　performing　arts　

whose 　 potentials 　 can 　 be 　 nourished 　 by 　 the 　 expertise 　 of 　 GEO 　 Talent　

Department.

EVENTS DEPARTMENT

Events　are　all 　about　 teamwork　and　clockwork. 　Time　 is 　of 　essence　and　

execution 　 is 　 everything. 　 This 　 genre 　 of 　 programming 　 needs 　 organized　

people 　who 　 know 　what 　 needs 　 to 　 be 　 done 　 and 　when. 　Never 　 short 　 of　

excitement　and　danger,　must　the　event　go　on!　Most　of　the　time　events,　

whether　musical　or　magical,　are　live.　One　wrong　move　can　lead　to　many　

embarrassing　shots　on　the　screen.　Lich　and　orchestra,　an　event　has　many　

pieces　that　have　to　be　sung　synchronized　and　in　turn.　If　you　like　working　

as　part　of　a　high　energy　team　and　are　interested　in　music,　sports,　magic　

and　everything　in　between.

SPORTS DEPARTMENT

Sports　are　a　new　genre　of　programming　that　has　also　not　been　explored　

much　in　Pakistan.　From　Cricket　to　Polo　and　everything　in　between.

GAME SHOWS DEPARTMENT

Game　Shows　are　a　fast　and　upcoming　genre　for　GEO.　Game　Shows　are　

also 　 a 　 live 　 genre 　 mostly 　 and 　 full 　 of 　 audience 　 participation. 　 This　

programming　genre　ties　action　as　well　as　puzzles　and　reality,　all　rolled　

into　one.　From　selecting　participants　to　making　interesting　formats　and　

producing 　 the 　 most 　 entertaining 　 and 　 diverse 　 content 　 platforms 　 for　

audiences　and　viewers,　Game　Shows　are　an　excitement　new　development　

in　local　television.

IT DEPARTMENT

Information　Technology　is　the　lifeline　of　the　organization　supporting　all　the　

functions　without　any　interruption　catering　for　all　software　needs　and　MIS　

requirements　24/7.

FASHION DESIGN DEPARTMENT

The 　anchors, 　 presenters, 　 hosts, 　 and 　entertainers 　 are 　 the 　 faces 　of 　 the　

channel. 　 They 　 need 　 to 　 look 　 attractive, 　 presentable, 　 friendly, 　 and　

inspirational. 　 Our 　 Fashion 　 Design 　 Department 　 gives 　 us 　 our 　 look. 　 The　

department　is　there　to　groom　fresh　talent,　conduct　make　over,　and　give　

them　outfits　that　are　striking　and　tele-genic.

TRANSMISSION DEPARTMENT

GEO has a highly equipped and modern Transmission Department, which remains awake

when others are fall asleep.

HRM OF GEO

Diverse　cultural　backgrounds　and　multi-ethnic　origins　add　up　to　create　a　

strong　resource　base　at　GEO.　Each　member　makes　a　valuable　contribution　

while　overall　functioning　as　a　team.　Committed　to　doing　more　for　their　

country,　GEO　people　remain　dedicated　and　passionate　about　their　work.　

GEO 　 people 　 are 　 focused 　 on 　 broadening 　 horizons 　 and 　 meeting 　 new　

challenges.　Creative　and　multi-talented,　these　fine　individuals　take　pride　

in　shaping　the　future　of　Pakistan.

We　spoke　to　some　concerned　managers　of　GEO　to　find　out　more　about　

GEO's　recruitment　and　human　resource　management　initiatives.

Imran　Aslam,　President　of　GEO　TV,　believes,　"a　sense　of　purpose　can　be　

instilled 　 when 　 an 　 employee, 　 not 　 only 　 clearly 　 knows 　 the 　 vision 　 of 　 a　

company,　but　is　included　in　making　that　vision.　When　an　employee　knows　

that 　 he 　 or 　 she 　 deserves 　 to 　 be 　 a 　 part 　 of 　 the 　 organization, 　 and 　most　

importantly　is　empowered　to　implement　that　vision,　the　culture　of　success　

appears."

Mir　Ibrahim　Rahman,　CEO　of　GEO,　went　on　to　explain　how　some　of　the　

above　has　been　possible　at　GEO.　"One　of　the　things　we　try　to　continuously　

remind　ourselves　 is　how　lucky　we　is　to　be　a　part　of 　a　media　 industry.　

Where　our　product　and　hard　work　is　not　only　a　source　of　livelihood,　but　

also　a　source　of　well　being　for　the　people　who　rely　on　us.　This　is　a　very　

important　realization　that　aligns　our　goals,　sense　of　responsibility　and　job　

satisfaction."

GEO's 　 vision 　 of 　 promoting 　 dialogue, 　 unbiased 　 news 　 and 　 issue-based　

entertainment 　was 　always 　very 　clear 　and 　can 　be 　 found 　 in 　 its 　mission　

statement,　vision　statement　and　across　many　corporate　communications.　

"But　none　of　us　had　done　anything　like　GEO　before　and　we　almost　had　to　

instill　a　culture　of　dialogue　and　interaction　not　only　on　the　channel　but　off　

air 　 as 　 well. 　 We 　 did 　 this 　 by 　 continuous 　 involvement, 　 discussion 　 and　

consensus　in　almost　everything　we　did.　It　did　become　taxing　at　times　but　

it's　the　GEO　way,"　says　Mir　Ibrahim　Rahman.

Azhar　Abbas,　Director　News,　explained　further,　"I 　remember　how　policy　

was 　actually 　being 　drafted 　and　made　 right 　 then　and　 there 　during 　our　

training　exercises　by　the　people　we　were　training.　That's　the　kind　of　spirit　

which　excited　people　because　we　all　became　aware　that　together　we　were　

making　something."　GEO　went　through　a　very　comprehensive　recruitment　

exercise. 　 "I 　believe　 it 　was　 the　 largest 　and　one　of 　 the　most 　successful　

launch　recruitment　drives　in　the　country,"　claims　Zaheeruddin　Khan,　Chief　

Operating　Officer　of　GEO.　"Receiving　over　60,000　applications!　That　was　a　

crucial　time　period　when　we　had　to　go　through　each　and　every　letter　and　

email 　which 　were 　 seen 　by 　all 　 the 　 senior 　managers 　 collectively, 　 going　

through　bags　and　bags　of　envelopes　and　applications　every　night."

We　asked　Abdur　Rauf,　Director　Infotainment,　what　was　the　target　market　

for 　 the　campaign. 　 "GEO　was　 looking　 for 　passionate　people. 　 If 　you　had　

gone　through　some　of　the　ads　that　were　placed,　one　can　notice　that　the　

invitation　was　for　everyone　and　anyone　who　was　interested　in　media　and　

television. 　 You 　 didn't 　 have 　 to 　 have 　 any 　 experience 　 or 　 professional　

qualification　because　we　were　willing　to　train　you."

There　was　actually　quite　a　grueling　process　one　had　to　go　through　to　be　

hired　by　GEO.　Rumor　had　it　that　at　least　3　directors　had　to　meet　you　and　

on　an　average,　you　had　to　go　through　at　 least　5　rounds　of　 interviews.　

"Though　we　gave　everyone　a　fair　chance　based　on　merit,　you　were　not　

spared　in　the　interview　itself.　Some　of　us　were　more　grueling　than　others,　

but　on　the　whole　we　probably　seemed　like　a　scary　bunch,"　said　Raheel　

Rao,　Director　Entertainment,　pointing　towards　Abdur　Rauf.

Women, 　minorities 　 and 　 regions 　 were 　 given 　 special 　 attention 　 so 　 that　

Pakistan　was　properly　represented　in　the　employee　base　as　well.　GEO　has　

more　women　working　in　reporting　and　production　than　any　other　channel.

"We 　 knew 　 we 　 had 　 to 　 have 　 ingredients 　 which 　 not 　 only 　 represented　

Pakistan 　 in 　our 　own 　company 　but 　also 　have 　 individuals 　who 　we 　were　

targeting.　Women　reporters　had　a　special　women　recruitment　committee　

which　tried　to　meet　the　parents　of　all　women　recruits　in　order　to　make　

them　feel　comfortable　about　GEO's　culture　and　specific　job　requirements,"　

said　Beena　Sarwar,　reporter/producer　who　was　heading　the　committee　at　

the　time.

GEO　ended　up　initially　interviewing　over　6,000　people　from　whom　they　

selected 　 approximately 　 600 　 of 　 the 　 brightest, 　 most 　 passionate 　 and　

professional　staff　ever　gathered　before　for　the　television　medium　in　the　

country. 　 That 　 is 　 a 　 selectivity 　 rate 　 of 　 .01%, 　 unheard 　 of 　 even 　 in 　 a　

multinational.

Mr　salar,　the　Human　Resource　Manager　stated,　"that　the　massive　intern　

programme　of　GEO　is　a　result　of　its　belief　that　its　enormous　infrastructure　

should　be　utilised　for　the　development　and　grooming　of　Pakistani　youth　

into　real　media　professionals."

"What's　great　was　that　after　we　had　selected　and　chosen　the　best　and　the　

brightest　we　professionally　trained　them　as　well!"　explained　Hamid　Mir,　

Bureau 　 Chief 　 of 　 GEO 　 News, 　 Islamabad. 　 There 　 were 　 over 　 16 　 foreign　

broadcast 　 reporters, 　 camera 　operators, 　 editors, 　 producers 　who 　 trained　

everyone　in　everything　related　to　TV.　This　multi-tasking　approach,　though　

expensive　and　tiring,　made　the　individuals　better　team　players　and　more　

aware　of　how　the　system　works.　Technical　training　was　conducted　by　BBC　

Technology,　consulting　arm　of　BBC,　which　has　conducted　similar　projects　

elsewhere　in　the　world　with　SKY　Network,　ABC　and　Dubai　TV.　Intelligent　

Media 　 Consultants 　 (IMC), 　 an 　 Atlanta 　 based 　media 　 consultancy 　with 　 a　

proven　record　of　 launching　over　10　new　channels　 in　the　past　6　years,　

provided　hands　on　training　for　GEO　TV　personnel.　IMC　has　an　impressive　

client　base　including　Aaj　Tak　(India)　and　CNN　Espanol　as　well　as　CNN　Turk.　

Both　continue　to　advise　GEO　on　operational　issues　and　provide　support　in　

camera　operation,　editing,　production　and　training　for　reporting　of　news.

"In　fact,"　explained　Mir　Ibrahim　Rahman,　"many　people　thought　we　were　

wasting 　money　doing 　all 　 this 　 training. 　We　did 　 it 　because 　giving 　 fancy　

equipment　and　being　surrounded　by　state-of-the-art　technology　was　not　

enough.　Those　material　things　are　run　by　people　at　the　end　of　the　day.　In　

addition,　the　people　must　feel　empowered.　It's　a　great　feeling　for　a　twenty　

something　MA　Journalism　graduate　from　Sahiwal　to　be　able　to　say　that　

BBC　and　CNN　producers　taught　him　how　to　produce　and　edit　an　'OC/VO　

sot'　with　a　'piece-to-camera'!"

Responsibilities　of　HR　Dept.

Job Analysis

Recruitment and Selection.

Training and Development.

Performance Appraisal.

Remuneration & Benefits.

Employee Welfare (safety and health, incentives, motivation etc.)

When　any　post　is　vacant,　GM　HR　Mr.　Salar　sends　the　request　to　the　HR　

Department　for　the　vacant　post.　

HR　department　determines　two　things

Job Description.

Job Specification.

RECRUITMENT AND SELECTION

Firstly,　Advertisements　are　given　in　the　Geo　website　and　if　necessary　on　

print　also.

GEO 　 is 　 one 　 of 　 the 　most 　 progressive 　 organizations 　 in 　 the 　 country. 　 It　

believes　in　complete　transparency　and　objectivity　in　its　hiring　process.　All　

members　of　TEAMGEO　are　selected　on　their　merit　and　qualification.　

The 　 organization 　 is 　 an 　 equal 　 opportunity 　 employer 　 and 　 does 　 not　

discriminate　on　any　basis.　The　company　has　one　of　the　best　environments　

for 　 women 　 employees, 　 and 　 it 　 actively 　 encourages 　 women 　 seeking　

employment.　

Members　of　TEAMGEO　come　from　a　diverse　background,　and　are　expected　

to　be　progressive,　open-minded,　professional　and　hardworking.　It　 is　not　

essential　to　be　academically　strong,　but　a　strong　work　ethic　is　essential.　

Excellent　communication　skills　are　required,　this　 includes　being　able　to　

use 　basic 　 computer 　applications. 　An 　 interest 　 in 　 reading 　and 　writing 　 is　

always 　an　advantage. When　we　asked　about 　 the　 job　 rotation 　process,　

their　HR　manger　told　us　that　there　is　job　placement　in　our　company,　which　

is　similar　to　job　rotation.

INTERNAL RECRUITMENT

In　GEO,　vacant　posts　are　also　filled　internally　to　provide　an　opportunity　for　

the　workers　already　working　in　the　organization.　

EXTERNAL RECRUITMENT

In　GEO,　fresh　or　experienced　candidates　are　also　preferred　and　hired.

SELECTION CRITERIA

The　selection　is　entirely　base　on　merit,　which　confirms　to　selection　criteria　

without　any　bias　towards,　gender,　religion,　race,　color,　nationality,　age,　

and　according　to　the　procedures　laid　down　in　the　HRD　policies.　

SELECTION PROCEDURE

Filling　out　application　forms.

Application　screening.(short　listing)

Tests.　(Written　and　Practical)

Interview.

Final　selection.

Orientation

Training

AN 　 IMPARTIAL 　 & 　 OBJECTIVE 　 interview 　 process 　 is 　 one 　 of 　 the 　 most　

progressive　trends　at　GEO.　All　short　listed　candidates　will　be　called　in　for　

an　 interview.　They　will 　be　given　a　minimum　48-hour　notice　before　the　

date,　time　and　place　of　interview　via　email　and　telephone.　Each　candidate　

will 　 be 　 interviewed 　 by 　 at 　 least 　 three 　 different 　 persons 　 ensuring 　 the　

integrity　and　fairness　of　the　selection　process.　There　is　a　written　test　for　

certain 　 jobs. 　 The 　 selection 　 process 　 may 　 take 　 30 　 days 　 from 　 initial　

interviews　to　the　final　selection.

ORIENTATION

Orientation 　program　 is 　 held 　when 　new　employees 　 joins 　 the 　 company.　

They　give　an　opportunity　to　the　all-new　employees　that　they　hire　to　rotate　

in　the　factory　departments　daily　so　the　employees　must　know　in　which　

environment　and　in　which　circumstances　they　had　to　work.

TRAINING

Once　they　are　hired　Geo　provides　them　with　foreign　training　usually　from　

CNN　and　BBC　However,　the　training　is　an　ongoing　process　apart　from　the　

off 　 job 　 training. 　 For 　 this 　 purpose, 　 they 　 are 　 attached 　with 　 a 　 senior 　 to　

supervise　them.

MOTIVATION

When　asked　about　which　theories　they　are　applying　on　employees　

we　were　told　that　they　use　almost　all　theories　of　motivation　except　

for　The　Theory　X.　When　asked　from　the　employees　about　the　

Expectancy　Theory　and　Equity　Theory　they　stated　that　GEO　

definitely　applied　these　theories　on　employees.

Some　of　Geo’s　tools　of　Motivation　for　employee　welfare　are:

Performance　based　incentives.

Annual　evaluation　of　the　employee’s　performance　is　discussed　with　

the　employee.

There　is　and　Idea　Box　in　the　reception　room　available　to　employees　

and　even　visitors.　All　ideas　are　implemented　and　the　generator　of　

the　idea　is　rewarded　with　a　prize.　The　C.E.O　of　the　company　is　

heading　this　campaign　himself.

Annual　Employee　Functions.

Success　story　of　the　month.　A　success　story　of　the　month　in　each　

department　is　mentioned　for　employees　who　have　gone　that　extra　

mile　in　achieving　their　objective.　Their　stories　are　discussed;　the　

committee　reviews　them　and　selects　the　best　one.　The　winner　of　the　

best　success　story　is　rewarded　with　a　dinner　for　two　prizes.

HRM POLICIES OF GEO

Gender　Justice　Policy

Sexual　Harassment　Policy

Discrimination　Policy

CONTROLLING

CONTROL PROCESS:

HRM AND EMPLOYEE CONTROL PROCESS

GEO　has　more　polices　than　any　other　company　and　these　policies　are　well　

communicated 　 to 　 the 　 employees. 　 All 　 rules 　 regulations, 　 policies 　 and　

procedures　are　mentioned　in　the　employee　handbook,　which　is　kept　highly　

confidential 　 from　the　non-employees. 　GEO　has　a　strong　control 　on　the　

policies　and　employee　code　of　conduct　and　are　very　strict　about　them.　

GEO　does　not　compromise　on　their　polices　and　implement　them　strictly.　

GEO　uses　the　360　degrees　appraisal　in　which　subordinates　evaluate　their　

seniors. 　Each　 individual 　 (subordinate) 　evaluates 　 their 　boss’s 　behaviour,　

leadership; 　 attitudes 　 etc. 　 and 　 they 　 are 　 free 　 to 　 give 　 any 　 opinion 　 or　

complaint　against　them.　The　committee　then　begins　inquiries　and　strictly,　

Follows　Company　polices　respectively.　Subordinate’s　comments　are　very　

essential　for　the　promotions　of　their　seniors.

Department-to-Department　evaluation　is　also　done　in　GEO　in　which　one　

department　evaluates　the　performance　of　another　department.

FORMATION OF POLICIES:

When　Geo　faces　a　problem　in　the　implementation　of　old　policies　then　the　

policy 　 defining 　 department 　 reviews 　 it 　 and 　 works 　 them 　 out 　 to 　 make　

necessary　changes　in　the　policies.　Once　a　policy　is　changed　or　altered　it　is　

sent　to　the　approval　department　after　being　approved　by　the　approval　

department　it　is　then　lastly　sent　to　the　Upper　level　management.　If　the　

upper 　 level 　 management 　 approves 　 the 　 new 　 policy 　 in 　 order 　 for 　 its　

implementation 　 it 　 is 　updated 　on 　 the 　website, 　notice 　boards 　and 　open　

forums.　It　is　also　circulated　on　hardcopies.

MARKET CONTROL PROCESS

Geo 　 uses 　 the 　 external 　 market 　 mechanism 　 such 　 as 　 content 　 based　

competition　and　relative　market　share　that　is,　GEO　has　to　keep　up　with　

the　latest　trends　in　the　media　market　and　follow　those　trends　to　maintain　

and　set　their　standards.　GEO　has　also　proved　itself　to　be　a　trendsetter　in　

the　market.

QUALITY CONTROL PROCESS

There 　 is 　 a 　 Quality 　 Control 　 team 　 in 　 GEO 　 to 　monitor 　 the 　 quality 　 and　

standard　of　all　productions　and　content.　First　of　all　the　script　is　approved　

by　the　department　then　the　casting　of　the　production　is　approved.　A　pilot　

is　of　the　script　is　created　as　a　sample　and　is　previewed　and　is　passed　by　

the　department.　The　final　production　is　then　sent　to　GEO’s　Censor　board　

for　approval.　If　the　production　is　according　to　the　standards　set　in　the　pilot　

it　is　passed　and　sent　to　be　aired　on　TV.　Finally,　GEO　then　takes　feedback　

about　the　content　from　the　public　(viewers).

ACHIEVEMENTS AND AWARDS

EXCLUSIVITY OF GEO

National　association　of　Broadcasters　(USA).　World’s　largest　association　of　

broadcasters　has　honored　GEO　with　the　“Award　for　Quality”　declaring　it　

an 　 international 　 standard 　 television 　 channel.

Some 　 international 　 newspapers, 　 magazines 　 and 　 news 　 agencies 　 have　

commented 　 on 　 the 　 unique 　 style 　 of 　 GEO 　 and 　 various 　 have 　 quoted 　 it　

extensively.　These　include　New　York　Times,　Washington　Times,　Financial　

Times, 　 Washington 　 Post 　 and 　 Los 　 Angeles 　 Times.

Francisco 　 Chronicle, 　 AP, 　 AFP, 　 Reuters, 　 CNN, 　 BBC, 　 Khaleej 　 Times, 　Gulf　

News,　Times　of　India,　The　Hindu,　Aaj　Tak　(India),　Kyodo　(Japan),　Al　Jazeera　

and　other　important　television　channels.　Even　the　US　State　Department　

often　quotes　GEO.

Geo 　has 　been 　described 　 as 　 the 　CNN 　and 　BBC 　of 　 Pakistan 　due 　 to 　 its　

enormous　news　network　within　Pakistan　and　all　over　the　world.

New　York　Times,　one　of　the　most　prominent　newspapers　of　the　world,　has　

quoted　 that 　Geo　changed　 the　media　scene　of 　Pakistan. 　 It 　 is 　 the　most　

popular　channel　with　the　highest　viewer　ship　in　cities.

Geo　won　a　special　award　at　the　nouticaslo　TV　festival　2005.

Geo　has　also　been　awarded　best　electronic　mass　media　award　2004　by　

Pakistan　adv.　Association.

Business　week　one　of　the　top　3　magazines　of　the　world　while　including　the　

news　of　MSR　in　25　stars　of　Asia　wrote　that　“Geo　has　become　the　most　

watched　TV　channel　of　Pakistan　and　its　viewer　ship　is　growing　at　the　rate　

of　30%　annually.

According　to　Gallup,　Geo　is　highly　rated　and　the　most　watched　satellite　

channel　in　Pakistan　for　its　entertainment,　news　talk　shows　and　flavored　

programs

CONCLUSION

From　this　research,　we　conclude　that:　Geo　is　the　only　independent　and　

liberal　channel　with　the　unique　honor　of　consistently　breaking　news.　Geo　

is　an　innovative　concept　that　targets　a　new,　growing　market.　“We　assume　

that　the　market　will　respond,　and　grow　quickly　in　the　next　5　years”　says,　

C.E.O　Mir　Ibrahim　Rehman　“Our　goals　are　to　create　a　reputation　of　quality,　

consistency 　and　security 　 that 　will 　make　us　 the　 leader 　of 　all 　new　style　

channels.　Geo　is　a　fast　growing　network　of　channels　that　is　making　rapid　

awareness　among　the　people.　Geo’s　main　problem　is　the　growing　number　

of　private　sector　channels　causing　more　competition.　For　this　reason　GEO　

must　improve　their　strategy　and　competitive　position.　

REFERENCES

1)　Mr.　Mir　Ibrahim-Ur-Rehman　(CEO,　GEO),　(0345-4028903)

2)　Mr.　Shaheen　Raza　(Regional　Sales　Manager,　GEO)　(0300-9481078)

3)　Mr.　Salar　　　(HR　Head,　GEO)　(0300-9475506)

4)　Google　images

7)　Wikipedia　

8)　www.geotv.com