pakistan tv analysis monthly report april 2014
Post on 20-Oct-2014
390 views
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report April 14
Trend AnalysisComparison Mar 14 - April 14
Total Minutes of Advertising
Mar-14 Apr-14
319,903
327,192
Trend AnalysisYoY Comparison: April 13 – April 14
Total Minutes of Advertising
April 13 April 14
302,146
327,192
TOP 10 CATEGORIES% Share of Advt. Minutes
Beve
rage
s
Cellu
lar C
omm
unic
a...
Pers
onal
Pro
duct
s
Det
erge
nts
Hea
lthca
re &
Med
ica.
..
Food
Cons
truc
tion
Culli
nary
Hom
ecar
e Pr
oduc
ts
Hom
e Ap
plia
nces
& ..
.
Oth
er
21%
17%
13%
10%
6%4% 4% 4% 3% 3%
15%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G COCA COLA PEPSI COLA RECKITT Qmobile NESTLE ENGRO TELENOR Ufone
13%
7%
6% 5%5%
4%
3% 3% 3% 2%
TOP 15 BRANDS% Share of Advt. Minutes
Coca Cola
PepsiDew
Dettol Soap
New Arie
l Blue
Ufone
Liaquat H
ospita
l
Head & Shoulder
Tang
Q Mobile
Noir
A300
Telenor Talksh
awk
Mobilin
k Mobi C
ash
Always
Nokia X
Lux S
oap
4%
2% 2% 2% 2% 2% 2% 2% 2% 2% 2%1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
8xmATV
ARY DIGITAL
KohiNoor
Apna TV
DAWN N
EWS
HUM TV
GEO NEW
S
A-PLUS
GEO
TV ONE
EXPRESS NEW
S
JALW
A
DUNYA NEW
S
GEO KAHANI
4%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
TV ONE
CITY42ATV
A-PLUS
AAJ NEW
S
JALW
A
Express
Ent
EXPRESS NEW
S
Abb Takk
DAWN N
EWS
ARY NEW
S
ARY DIGITAL
5%
3% 3% 3%
3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in April’14% Share of Advt. Minutes
Ent43%
NEWS39%
MUSIC9%
MOVIES4%
SPORTS3%
KIDS2% HEALTH
1% RELIGIOUS0%
FOOD0%
Time Band Split April’14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696