pakistan tv analysis monthly report march 2014
Post on 20-Oct-2014
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DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report March 2014
Trend AnalysisComparison Feb 14 - Mar 14
Total Minutes of Advertising
Feb-14 Mar-14
263,141
319,903
Trend AnalysisYoY Comparison: Mar 13 – Mar 14
Total Minutes of Advertising
257,997
319,903
Mar 13 Mar 14
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Pers
onal
Pro
duct
s
Beve
rage
s
Det
erge
nts
Hea
lthca
re &
Med
i...
Conf
ectio
nary
Cons
truc
tion
Culli
nary
Food
Hom
ecar
e Pr
oduc
ts
Oth
er
17%
16%14%
9%
7%5% 5% 4%
3% 3%
17%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G COCA COLA
Qmobile RECKITT PEPSI COLA
TELENOR NESTLE Mobilink VoiceTel
12%
7%
4% 4% 4% 4%3% 3%
3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Pepsi
Mobilin
k
Telenor Talksh
awk
Coca Cola
Always
New Arie
l Blue
Liaquat H
ospita
l
Face
Fresh
Beauty Fa
ce W
ashUfo
ne
Cadburys D
airy M
ilkSprit
e
Dettol Soap
USAID
Head & Shoulder
Abdullah M
all
3% 3%
2% 2%
2% 2% 2%
2%2% 1%
1%
1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
8xm
KohiNoor
ATV
DAWN N
EWS
ARY DIG
ITAL
Apna TV
GEO NEW
S
TV ONE
HUM TV
EXPRESS NEW
S
DUNYA NEW
SGEO
GEO KAHANI
A-PLU
S
JALW
A
4%
3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
TV ONE
JALW
A
CITY42ATV
Abb TakkKTN
DAWN N
EWS
EXPRESS NEW
S
AAJ NEW
S
ARY DIGITAL
ARY NEW
S
GEO KAHANI
4%
4% 4%3% 3%
3% 3%3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in Mar 14% Share of Advt. Minutes
Ent41%
NEWS39%
MUSIC9%
SPORTS4%
MOVIES3%
KIDS1% FOOD
1% RELIGIOUS1%
HEALTH0%
Time Band Split Mar 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696