pakistan - tv monthly report august’13
Post on 20-Oct-2014
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.TRANSCRIPT
TV Analysis Monthly Report Aug13
Trend AnalysisComparison Jul-Aug 2013
Total Minutes of Advertising
Jul-13 Aug-13
265,665 271,820
Total Minutes of Advertising
Trend AnalysisYoY Comparison: August 12-August 13
Aug-12 Aug-13
267,573
265,665
TOP 10 CATEGORIESBe
vera
ges
Cellu
lar C
omm
unic
a...
Det
erge
nts
Pers
onal
Pro
duct
s
Cons
truc
tion
Hea
lthc
are
& M
edic
al...
Culli
nary
Educ
ation
Conf
ectio
nary
Com
mun
icati
on
Oth
ers
19%
17%
11%
8%
6% 6% 6%
3% 3% 2%
19%
% Share of Advt. Minutes
TOP 10 ADVERTISERS
P&G PEPSI COLA
UNILEVER RECKITT TELENOR Ufone COCA COLA
TAPAL TEA Qmobile PTCL
9%
8%7%
3%2% 2% 2% 2% 2% 2%
% Share of Advt. Minutes
TOP 15 BRANDS
Pepsi
New Arie
l Blue
Dew
Telenor Talksh
awkUfo
ne
Head & Shoulder
Liaquat H
ospita
lPTCL
Safeguard
Tapal Mezb
an
Q Mobile
A600
Dettol Soap
Seven Up
Zong
Coca Cola
3%
3%
2%2% 2% 2%
2%2%
2% 2%1% 1% 1% 1% 1%
% Share of Advt. Minutes
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
KohiNoor
HUM TV
GEO NEW
SGEO
A-PLU
S
ARY DIG
ITALATV
ARY NEW
S
DUNYA NEW
S
DAWN N
EWS
AAJ NEW
S
SAMAA
NEWS O
NE
ROYAL TV
4%
4%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
NEWS O
NE
KohiNoor
A-PLU
SKTN
Expre
ss Ent
TV ONE
ARY DIG
ITAL
DAWN N
EWS
HUM TV
ARY NEW
S
Apna TVATV
SAMAA
AAJ NEW
S
4%4%
3% 3% 3%
3% 3%3% 3% 3% 3%
3% 2% 2% 2%
Genre Split in Aug 13% Share of Advt. Minutes
NEWS47%
Ent41%
MUSIC4%
MOVIES2%
KIDS1%
FOOD1%
RELIGIOUS1%
HEALTH1%
SPORTS1%
Time Band Split Aug 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696