pakistan tv analysis monthly report february 2014

Download Pakistan Tv Analysis Monthly Report February 2014

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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TV Analysis Monthly Report February 2014

Trend AnalysisComparison Jan 14 - Feb 14

Total Minutes of Advertising

Total Minutes of Advertising

Trend AnalysisYoY Comparison: Feb 13 Feb 14

Feb- 2013

Feb- 2014

TOP 10 CATEGORIES

% Share of Advt. Minutes

TOP 10 ADVERTISERS

% Share of Advt. Minutes

TOP 15 BRANDS

% Share of Advt. Minutes

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

Top 15 Prime Time Channels Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

Genre Split in Feb 14

% Share of Advt. Minutes

Time Band Split Feb 14

% Share of Advt. Minutes

THE END

For query on DATA, please contact:MEDIA BANK

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk 0343-2330696