Pakistan Tv Analysis Monthly Report February 2014

Download Pakistan Tv Analysis Monthly Report February 2014

Post on 20-Oct-2014

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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<p>Slide 1</p> <p>TV Analysis Monthly Report February 2014</p> <p>Trend AnalysisComparison Jan 14 - Feb 14</p> <p>Total Minutes of Advertising</p> <p>Total Minutes of Advertising</p> <p>Trend AnalysisYoY Comparison: Feb 13 Feb 14</p> <p>Feb- 2013</p> <p>Feb- 2014</p> <p>TOP 10 CATEGORIES</p> <p>% Share of Advt. Minutes </p> <p>TOP 10 ADVERTISERS</p> <p>% Share of Advt. Minutes </p> <p>TOP 15 BRANDS</p> <p>% Share of Advt. Minutes </p> <p>Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes </p> <p>Top 15 Prime Time Channels Across All GenrePrime Time (19:00 - 22:59)</p> <p>% Share of Advt. Minutes </p> <p>Genre Split in Feb 14</p> <p>% Share of Advt. Minutes </p> <p>Time Band Split Feb 14</p> <p>% Share of Advt. Minutes </p> <p>THE END</p> <p>For query on DATA, please contact:MEDIA BANK</p> <p>For other queries, please contact PAS at:secretariat@pas.org.pk</p> <p>Mr. Chander Kantchander.k@mediabank.net.pk 0343-2330696 </p>