pakistan tv analysis monthly report february 2014
Post on 20-Oct-2014
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report February 2014
Trend AnalysisComparison Jan 14 - Feb 14
Total Minutes of Advertising
Jan-14 Feb-14
259,637
263,141
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Feb 13 – Feb 14
263,141 208,711
Feb- 2013 Feb- 2014
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
...
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Cons
truc
tion
Conf
ectio
nary
Hea
lthca
re &
Med
ic...
Culli
nary
Food
Hom
ecar
e Pr
oduc
ts
Oth
er
22%
16%
13%
8%6% 6% 6%
4%2% 2%
15%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat Hospital
Mobilink
11%
6%5% 5%
4% 4% 4%
3%3%
2%
TOP 15 BRANDS% Share of Advt. Minutes
Liaquat H
ospita
l
Ufone
Voice V 142 &
V 144Pepsi
Mobilin
k
Telenor Talksh
awk
Nestle Cere
lac
Head & Shoulder
Dettol Soap
Cadburys D
airy M
ilk
Warid
Telecom
Sprite
Tapal Chanak
Sathi C
ondom
Harpic
Power
3%
2% 2%2%
2%2% 2% 2% 2%
1% 1% 1% 1%1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
KohiNoor
HUM TV
GEO NEW
SAwaz
8xm
ARY DIGITAL
DUNYA NEW
SATV
GEO
ARY NEW
S
EXPRESS NEW
S
DAWN N
EWS
CITY42
A-PLUS
Apna TV
4%
4% 3% 3% 3% 3% 3% 3%3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN NEWSKohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY DIGITAL
4%
4%
3%3%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 3%
Genre Split in Feb 14% Share of Advt. Minutes
Ent43%
NEWS41%
MUSIC8%
MOVIES3%
FOOD2%
SPORTS2%
KIDS1%
RELIGIOUS1%
Time Band Split Feb 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696