Download - Tv Analysis Monthly Report September 2014
TV Analysis Monthly Report Sep 14
Trend AnalysisComparison Aug 14 - Sep 14
Total Minutes of Advertising
Aug-14 Sep-14
250,141
292,289
Trend AnalysisComparison Sep 13 - Sep 14
Total Minutes of Advertising
248,810
292,289
Sep 13 Sep 14
TOP 10 CATEGORIES% Share of Advt. Minutes
19%
16% 16%15%
4% 4% 3%2% 2% 2%
15%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UnileverP & G
Qmobile
The Coca ColaTelenor
NestleReckitt
Glaxo Smith Kline
Pepsi Cola
Tapal
24%
8%7%
5%4% 3% 3% 2% 2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
3%
3% 3%
2%2%
2% 2% 2%2%
1%1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4% 4% 4% 4% 4% 4%4% 4%
4% 3% 3% 3% 3%3%
3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONECITY42
Apna TV
NEWS ONE8xm
Abb TakkA-PLUS
Express Ent.
HUM TV
Capital TV
ARY DIGITALJAAG
JALWA ATV KTN
1%1%
1% 1% 1% 1% 1% 1%1% 1% 1% 1%
1% 1% 1%
Genre Split in Sep 14% Share of Advt. Minutes
Ent42%
News42%
Music8%
Movies3%
Kids2%
Religious2% Sports
1%Food0%
Time Band Split Sep 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)
6%
THE END
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