TV Analysis Monthly Report March 2014
Trend AnalysisComparison Feb 14 - Mar 14
Total Minutes of Advertising
Feb-14 Mar-14
263,141
319,903
Trend AnalysisYoY Comparison: Mar 13 – Mar 14
Total Minutes of Advertising
257,997
319,903
Mar 13 Mar 14
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Pers
onal
Pro
duct
s
Beve
rage
s
Det
erge
nts
Hea
lthca
re &
Med
i...
Conf
ectio
nary
Cons
truc
tion
Culli
nary
Food
Hom
ecar
e Pr
oduc
ts
Oth
er
17%
16%14%
9%
7%5% 5% 4%
3% 3%
17%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G COCA COLA
Qmobile RECKITT PEPSI COLA
TELENOR NESTLE Mobilink VoiceTel
12%
7%
4% 4% 4% 4%3% 3%
3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Pepsi
Mobilin
k
Telenor Talksh
awk
Coca Cola
Always
New Arie
l Blue
Liaquat H
ospita
l
Face
Fresh
Beauty Fa
ce W
ashUfo
ne
Cadburys D
airy M
ilkSprit
e
Dettol Soap
USAID
Head & Shoulder
Abdullah M
all
3% 3%
2% 2%
2% 2% 2%
2%2% 1%
1%
1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
8xm
KohiNoor
ATV
DAWN N
EWS
ARY DIG
ITAL
Apna TV
GEO NEW
S
TV ONE
HUM TV
EXPRESS NEW
S
DUNYA NEW
SGEO
GEO KAHANI
A-PLU
S
JALW
A
4%
3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
TV ONE
JALW
A
CITY42ATV
Abb TakkKTN
DAWN N
EWS
EXPRESS NEW
S
AAJ NEW
S
ARY DIGITAL
ARY NEW
S
GEO KAHANI
4%
4% 4%3% 3%
3% 3%3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in Mar 14% Share of Advt. Minutes
Ent41%
NEWS39%
MUSIC9%
SPORTS4%
MOVIES3%
KIDS1% FOOD
1% RELIGIOUS1%
HEALTH0%
Time Band Split Mar 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
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