steam trading cards - gamification in customer engagement - manu melwin joy
TRANSCRIPT
Steam Trading CardsGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Steam Trading Cards• Steam is known as the
platform of choice for the
distribution of PC software.
In January 2012, the
number of subscribers
surpassed 40 million and
continues to grow.
Steam Trading Cards• Valve is a entertainment
software company that
develops video games. They
designed a promotion to
increase the number of
hours spent on Steam and
the volume of game sales.
Steam Trading Cards• The premise of their
strategy is based on the
concept of collecting, which
is an effective way to drive
the enthusiasm of users.
Steam Trading Cards• It works very simply. People
play their favorite software.
But they can win cards
when playing games that
are part of the promotion.
Steam Trading Cards• Not all cards are assigned in
this way. The player must also
exchange cards in their
possession with the other
users to get the whole series.
This adds a strong degree of
Social Influence & Relatedness.
Steam Trading Cards• When a series is completed,
the player can win a medal
and goods related to the
game (avatars, backgrounds,
etc.). They may also win
discounts on Steam games.
Steam Trading Cards• The system is currently
restricted to a few Steam’s
Games, but we hope it will
be implemented soon into
other games, to give better
metrics to track the system.