Trash TycoonGreen Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Trash Tycoon• Trash Tycoon was an upcycling

social network game

developed by Guerillapps in

2011. The game applies

traditional social gameplay

features with the issues of

waste, water, and green.

Trash Tycoon• Gameplay includes cleaning

a town overrun by trash,

recycling, and constructing

products and decorations

out of recycled material.

Trash Tycoon• The game shares a number

of partnerships with real

world companies, including

TerraCycle, Carbonfund.org,

TreeHugger, and Kraft Foods.

Trash Tycoon has been shut

down on July 29, 2012.

Trash Tycoon• In Trash Tycoon, players

collect litter in a city

covered in trash and

upcycle waste into valuable,

environmentally friendly

products.

Trash Tycoon• You can create other items

such as jewelry, toys and

furniture, which you can

either keep for yourself or

sell for profit.

Trash Tycoon• The game's production

processes reflect the aims of

sponsor and partner

TerraCycle, a company that

provides solution programs

for waste that is typically

non-recyclable.

Trash Tycoon• The 21 million people who

participate in TerraCycle’s

recycling programs and

Trash Tycoon earn points for

every piece of waste they

collect and return to a

TerraCycle kiosk.

Trash Tycoon• These points convert to special

bonuses including in-game

money, special decorative

items, or exclusive badges that

allow users to show in-game

friends their Greenness habits

outside of the game.

Trash Tycoon• Trash Tycoon allows players to team

up with neighbors in a multiplayer

environment to collaborate in real-

time and clean up the virtual city.

The game also contains a real time

chat feature. Additionally,

neighbors can help players regain

energy and speed up production.