vermontivate - green gamification - manu melwin joy
TRANSCRIPT
VermontivateGreen Gamification
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Vermontivate• Vermontivate is a team-based
game that runs for six weeks,
during which the players
compete to accrue as many
points as possible for
completing a variety of
sustainability-focused actions.
Vermontivate• The game was originally created
by Kathryn Blume, an
environmental activist and artist,
and Nick Lange, an energy
efficiency consultant with the
Vermont Energy Investment
Corporation (VEIC), which
sponsored the 2012 pilot game.
Vermontivate• Vermontivate is played in teams
formed by Vermont towns or schools.
People living outside Vermont can
join a town team; for example, a
resident of Massachusetts with
friends or relatives in Vermont could
still help them accrue points and win.
In 2012, the game attracted 225
participants from 31 towns .
Vermontivate• A new set of challenges is
announced to all Vermontivate
players every week. Each week
has a different theme: team-
building, food, energy,
transportation, capital, and
future action.
Vermontivate• Invoking Vermont’s
agricultural heritage, five
fun and whimsical animal
game masters announce
the weekly challenges.
Vermontivate• Weekly challenges are ranked as
easy, medium, hard, or wildcard (an
action created by the player to suit
his/her circumstances). An easy
challenge might be using reusable
grocery bags or turning out the
lights, while a hard challenge might
be completing a whole-home
insulation.
Vermontivate• Vermontivate has a fairly
complicated scoring system:
players can receive
anywhere from 1 point for
just signing up to 500 points
for being selected player of
the week.
Vermontivate• Team scores are calculated by
adding up a team’s total points
and dividing by its number of
players. Vermontivate also has a
more detailed algorithm
intended to calculate the
relative “quality” of team
performance.
Vermontivate• Vermontivate is not only about
bottom-line energy savings but also
about raising awareness and
encouraging reflection about
environmental problems. The game
aims to encourage as much
sustainability-focused activity as
possible, and the organizers are
eager to reward creativity.
Vermontivate• The scoring system seems deliberately
flexible in order to encourage and
reward such creativity. While the
game rewards quantifiable changes
such as reducing electricity
consumption or vehicle miles
traveled, it is equally supportive of
actions that are creative, educational,
or awareness raising.
Vermontivate• Thus, in addition to earning points
for actions like using reusable
grocery bags or combining car
trips to save gas, players can also
earn them for writing a song
related to the environment or
assessing whether or not to start
a home garden.
Vermontivate• According to VEIC, 94–95% of
players reported average to
above-average understanding of
and engagement with climate
change and sustainability after
playing Vermontivate, compared
to 78% prior to playing.
Vermontivate• In addition, 85–87% of
players strongly agreed that
Vermontivate helped them
feel like they could make a
positive change in their life
and community.
Vermontivate• In the 2014 game, 711
players from all 14 counties
in the state (59 towns, and
8 schools) completed 4,673
challenges.
Vermontivate• In the 2014 game, 711
players from all 14 counties
in the state (59 towns, and
8 schools) completed 4,673
challenges.