SYRUMGamification in Healthcare

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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SYRUM• There are high

expectations for Boehringer Ingelheim’s Facebook game Syrum, launched in September.

SYRUM• It challenges players

to discover new cures for diseases, create stable drug treatments and set up clinical trials to facilitate the launch of the drug and cure the disease.

SYRUM• Combining elements of the

card-trading game Pokemon and functionality of Facebook, this social game entices players to use the social network’s mobile ‘check-ins’ to earn in-game rewards and connect with their Facebook friends to collaborate on molecule development.

SYRUM• John Pugh, Boehringer’s

director of digital, oversaw Syrum’s development. He says, “What really sparked my interest in the potential of gaming is that a lot of what we do in pharma is around educating and teaching people”

SYRUM• Whether that’s teaching

doctors about specific products, educating the general public and patients about diseases and healthy ways to live, or teaching people how to take their medication. Gaming seems to be a useful way and effective way for us to do that.”