Pet Master

By

Daanish Ghaffar, Michael Hallam, Samuel Hilton

& Martin Ramalingum

What situation are we trying to address?

The situation that we are addressing is advice for new pet owners

who are facing issues with their pet; health, feeding, habitat,

playing and exercise, holidays (if you take your pet or leave it at

home) so that they can make the most of having a pet.

Mini Pitch

We are trying to ensure that all pet owners

are comfortable with caring for their pets.

Our market research has shown that 83%

of 80 pet owners would like to have some

guidance to refer back to in times when

they, the owner, is struggling with a certain

aspect of pet care. We believe an app is

the most suitable way to get information as

accessibility is our priority.

User profiles

We have made a survey to collect market research to tell us

about our potential users. In this survey, we asked the

following question to pet owners: how confident do you feel

about pet care?

• The majority of our potential users said that they generally do fine,

but could use some guidance at times to help with difficult situations.

• A fair number of our potential users said that they have no idea what

they are doing, and they would really benefit from an app on their

smartphone or tablet which is easy-to-use and can give them

information on where to start.

• In addition, another survey we conducted found that people prefer

having information on their smartphone or tablet than having to look

on their computer or in a book, so many people will look for an app

first and this will make our product popular.

• Therefore, we believe that our app can attract a significant number of

users and create a steady user base.

Core issues

We are attempting to answer the questions:

“How do I care for my pet,” and “what’s

best for my pet?”

We will answer these questions by

providing information on all areas of pet

care, and present it in an simple app that

allows for ease of use.

Unique features

The main feature of our app that brings something

new to the table is the simple fact that it is an easy

to use and easily accessible app. The information

given in our app can be found elsewhere.

However, it is not easy to come by information

about pet care, especially that which is relating to

a specific subject e.g. Should I take my cat to the

vet if it has…?

Additionally, we found that people will often have

to consult multiple websites in order to find the

information they need. Our product is an app, so

our users will be able to go to their smartphone,

open an app, and find the information they need

within a matter of seconds.

Our app is beats rival apps because it

contains all the advice you need

instead of just specific topics, and the

information is all in one place making

it easily accessible.

Key Wireframe 1

Start Screen

Key Wireframe 2

Favorites screen

Favourite Info List

(Pops up by

pressing

‘Favourites’ on the

start page.

Users can choose

to have as many

favourites as they

want, which can be

categorised into

folders for better

organisation.

Pages list

(Pops up after

pressing an animal

name on the start

page e.g. ‘Dogs’),

showing different

articles on different

aspects of looking

after pets (e.g.

playing).

Key Wireframe 3

Topic browser screen

The number of

sections will be

minimised so that the

user can reach the

designated topic

without having to

scroll too much.

The article itself:

Appears after

selecting a specific

section.

Key Wireframe 4

Article screen

The article will

contain simple text

and pictures to

ensure everyone

can understand it.

The technical feasibility of our app

Our app involves giving pet owners information,

in an easily accessible manner. Our app gives:

health, playing and care advice which has been

researched by us. However, as we are the only

people doing the research; we have only

incorporated information on dogs, cats and

rabbits. This is a viable app idea, as it simplyrequires information to be displayed.

Marketing

We haven chosen to offer our app for free as it

is simply a source of information for new pet

owners and so we want to make sure that all the

people can get this opportunity without using

any money.

FREE, HIGH-

QUALITY

PRODUCT!

Core marketing activities

We have done 3 main marketing activities to raise

awareness about our app:

1. We have created a promotional video. The aim of this is

to get people interested by showing an engaging video.

2. We have also created a website, which will have a brief

introduction not only to our app itself, but also to some of

the information in it, allowing our people to have a taste

of how easy-to-use and helpful our app is.

3. As well as the two things mentioned above, we have

done small things which have helped to create a brand

for our app, which will suggest professionalism, and

bring more users into our user-base.

As well as the App, we made a Website to give information

about Pet Master

Which you can find at :

Enter Website Address here