FESTIVALBy

Robert, Marcin, Charlie

Target Audience?Students / Event Organisers

What?Students attending Kendal Calling festival or Festival organisers

When?Summer Where?

Kendal but suitable for small festivalsWhy

Festival information

Problem

Not enough information about festivals is given in such detail. There is not enough apps for smaller festivals.

Our app gives the user an ability to view more detailed information within an interactive application and do some basic research

before the festival.The app also provides a template design suitable for use with

small festivals looking to introduce a media application to attract more users / customers.

Questions

How much are tickets for?What's the weather going to be like?

How can I travel there?What events are on?

Which music artists are playing?What does their music sound like?How are others feeling about this?

Key insight statement

Existing market research shows that larger/ more popular festivals already have existing applications. Smaller festivals, however,

mostly do not offer such services as they are not as popular. Our app allows the smaller festivals to use an existing designed

template to feature their own information and brand their own festival.

Pitch

Our app gives festival organisers and owners a quick method to customise a pre-designed app template and include their own

branding without having to go to the trouble of programming. This app also targets people attending a festival by providing an

interactive method of gaining information about a festival they plan to go to so they can plan ahead.

User profiles

Research on our users has told us some vital information regarding the structure of the app. It told us that the large festivals already have apps existent, but small festivals – such as Kendal Calling do not. The audience we are primarily aiming for is the

consumers who are attending festivals although the app can also target festival organisers looking to improve the advertisement

and popularity.

Competitors

We found that there is numerous competition which exists in the market although these apps are focused around larger and more

popular festivals, not small festivals like Kendal Calling, and this is the perfect opportunity to bring these kind of apps to the smaller

festivals as a chance to promote themselves on the web.

MVP

The core feature of our app is being able to see up to date line-up information with links to the artists iTunes sites, so that users may view some of the samples to see if they will like to see them at the

festival.The users that have tested the app said that it lacked social media features, so we have added a twitter feed so that users can have

a way to see what others think about the particular festival.

Flow of app & user feedback integrated

Our MVP will be easy to access as you just have to press the line-up button. The previous version of this page included only the line-up without any interactivity, and so the feedback from the experts and users that testes the app suggested that we should add some interactivity onto this page.

This resulted in us adding the artists links once the user clicks on every logo on the page, which take them to the iTunes pages.

Key wireframes 1/6

Key wireframes 2/6

Key wireframes 3/6

Key wireframes 4/6

Key wireframes 5/6

Key wireframes 6/6

Feasibility

Data, content, technical feasibility

Our application has a lot of features that are easily feasible and achievable, and so it is relatively easy to build. For example, our weather page contains weather information which did not take long to implement, and the twitter feed was a quick process.

The content of our app needs to stay suitable for people under 18 and so will be able to reach a bigger audience, as most users that

attend festivals are in the age range of 16-25.

Business Case & Customer pledges

Our team has chosen to go forward with the free business model because it will be able to appeal to a large amount of people, and be affordable for anyone with a device that can run our app such

as a smartphone

Marketing Strategy

Advertisements in different software – e.g. SpotifySocial media – e.g. Twitter and Facebook

Websites – e.g. iTunes / YouTube

All these ways are relatively cheap to pull off, and will give great exposure to our application and make promoting much easier

Wildcard

We have presented our application to experts in the app business, and received numerous constructive feedback such as adding

interactive features or social media interactivity (like Facebook or Twitter), which helped us immensely in terms of making the app more professional and the potential to reach larger audiences.