9.3 group 5 apps for good competition entry 2015

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By Miraj Dattani, Will Pennant, Kapoor Selvabasgaran and Billy Semmens

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By

MirajDattani, Will Pennant, Kapoor

Selvabasgaranand Billy Semmens

We are designing an informative

app which will be targeting dyslexic

children and their parents. We will

provide advice, tips and ways to

help children which suffer from

dyslexia. There are other apps on

app Stores but they do not deliver

information about dyslexia and we

will do just that.

Mini Elevator Pitch

Who – children suffering from dyslexia and their parents

What – an informative app to help educate and give

advice

When – this is a growing problem and we think it should

be tackled as soon as possible

Where –we aim to make it an easily accessible app for

everyone to use, at a small cost for this valuable info

Why –we think that dyslexia is a serious problem and it

should be tackled as soon as possible to help people

suffering from this serious problem

Our app will help people who

have a fairly common disease

called dyslexia. We will make

the dyslexic children and their

parents confident and help

them fight their disorder by

supplying them with tips and

advice. These will help children

during their everyday lives

Many of the possible users feel as if it is just a

hindrance, not really affecting them, if they have

minor dyslexia. However, users that have major

dyslexia have stated that this app would be more

helpful for them as they are affected much more

and require assistance whereas people with

minor dyslexia. Many people with major dyslexia

are currently seeking help, meaning that this app

will be very helpful for them.

Users Thoughts

How can you help people battle

dyslexia?

How will this help them?

What will make this app stand out and

be different to other apps within the

marketing world?

Possible Questions

Our app will help the users by giving them tips and advice about how to battle dyslexia.

This will help them as the tips and tricks will provide them with helpful methods to battle dyslexia.

Our app will stand out as there are currently no other apps that do this, dyslexia apps will be shown

on the next slide.

Answers

Google Play:

There were several apps, but they did not do what our app does.

For example, they were games or readers.

Dyslexia |Your News Read Aloud- This app is the highest rated

app of all of the dyslexia app, which several people have rates,

showing the need for a dyslexia app. This app only reads out

websites, bypassing the problem of reading, which our app will

target.

Dyslexia Game- Letter Blob- This app is simply a game, not

targeting dyslexia. I would expect this app to have a targeted

audience of small children. This app only costs £0.62, so it is very

cheap.

ITunes Store:

There were several apps on the

iTunes store all costed quite a lot and

did not seem to inform the dyslexic

people how to help them deal with

dyslexia, the purpose of our app.

DysLektz- This may not be as

appealing as you require an account,

and many people would like to

preserve their status of being dyslexic.

Dyslexia Detector- This app only

detects if you have dyslexia, so it

could be considered hurtful.

Dyslexia Exercises- This app only

combats dyslexia, whereas ours will

give you information. This app also

costs £2.99

Dyslexia Help- This app is very costly

at a price of £8.99. Also, it is just a

game so we believe that it would not

really affect your dyslexia.

Dyslexia Tool Kit- This app only tells

stories about others, which may help,

giving the person ideas, but is not

anything like our app. It also costs

£3.99.

Amazon Store:

There were barely any apps related to dyslexia, the two are shown

below, and these were both aimed at adults.

Adult Dyslexia Guide- This apps target audience is adults, whereas

ours is targeted at children. This app does not seem great as it has

only been rated 1 star by two people, the only two reviews. However,

this app may be more appealing as it is free.

Health Book- This is a general health information app, not

necessarily aimed at dyslexia. It is also only aimed at adults, whereas

our app is aimed at dyslexic children and their parents.

Other app stores

Wireframe 1

Wireframe 2

Wireframe 3

Wireframe 4

Wireframe 5

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Wireframe 7

The only problem that we may have is that

our app is an informative app, meaning that

once they have read it, it will be less useful.

However, we will combat this by having a

cornucopia of information so the user will

not want to delete the app. To make our app

more user friendly, we will arrange the

information into several pages, allowing the

user to search for a particular topic with

ease.

Problem

Many of our customers have stated

that they would pay for this app.

However, they stated that they

would not want it to cost too much;

the maximum of two pounds. This

meant that we did not have to alter

our app in any way, showing that it

would be quite popular.

Business Case

Advertisation Methods

To advertise our app, we have

created a website.

We have also created a survey, to

find our about our users. This

allowed us to receive feedback

from possible users, which was

mainly positive if relevant.

In addition, we have created a

video to advertise our app.