9.2 Group 3 Apps for Good competition entry 2015
Post on 17-Jul-2015
Safe JourneySafe Journey By Simon Knowles, Pureum Lee, Thomas Protheroe and Toby Humphrey-Evans The last thing you want when youre abroad is to get injured, be robbed or get on the wrong side of the law. However, the situation can be made a lot worse if you dont know where to get help, if you dont know the number of the emergency services, your bank or the embassy. With our app, you can combine all the numbers and information you need in one, easy- to access list, thats not only on your phone or tablet, but also safely backed up to your email. And for when youre phone is out of juice (or stolen), you cant beat a small card in your pocket, which you can hand out to your family. Simply enter your travel destination before your trip, and instantly be given numbers for banks, embassies, emergency services, stolen phones, reverse call charges and hotels. If the worst comes to the worst, then youll instantly be able to get connected to someone who speaks your language and can help no more flipping through the Yellow Pages, deciphering difficult languages or miming a police station to strangers.Mini Elevator Pitch The BackgroundWHO: Businessmen, tourists and familiesWHAT: Easy access to emergency numbersWHEN: Whenever you need assistance abroadWHERE: Most of the countries in the worldWHY: In case you need help abroad We decided to create this app because people rarely know the emergency service numbers for holiday destinations, especially when they need help fast. It would be useful to have the vital numbers on hand for over 180 countries in an easily accessible manner.The ProblemOur research found that over 70% of people dont know the emergency numbers for their travel destinations so if they need help they dont know which numbers to call. Half of the population has needed emergency assistance when abroad, yet have put themselves at risk by not knowing these numbers Our research showed that Police, Ambulance and Fire, as well as bank, stolen phone and mountain rescue numbers would be useful. We felt that this was a gap in the market that we could fill with a simple, free app, and our research backed this up 75% of people would download an app that gave them this information simply and quickly Primary CustomerSecondary ConsumerTertiary Customer"Have you ever needed assistance abroad, but not known the emergency numbers?The Question Our research shows that there is a definite gap in the market for a simple, customizable app that can provide emergency numbers for abroad, without the complexity and unreliability of location services, and with numbers for more than one country or area.Key InsightUse your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users.Examples: Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but dont get up. Friends and family i.e. social pressure can help to push you to actually get out of bed. Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers. Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go. Cattle Manager: You can keep a simple record of your actions on your phoneThe CompetitionP-M-F Emergency NumbersOnly available on iOS, not Play StoreCannot add own numbers Limited range of Numbers and countriesEmergency Phone Numbers - WorldOnly 130 countriesCannot add own numbers (just police, medial and fire)Some features limited to iOS 8 (new devices that do not fit our audience)Requires location servicesApp Mockup Screen 1Choose your travel destination from over 180 countries across the world App Mockup Screen 2Instantly be given access to police, fire, medical, mountain rescue, poison control. You can add your own numbers as well, such as hotels and banks. App Mockup Screen 3Share the numbers on your email or phone, or print them out to give to family and friends or to put in your pocket FeasibilityBecause our app is centred around a database, it should be easy to code, as the app has one key function, which need only be coded once for all of the 180 countries. Email, text and printing integration are easy to include. We would also instigate customer feedback forms, for example to report bugs and incorrect data. A database with key emergency numbers is already available online (http://en.wikipedia.org/wiki/Emergency_telephone_number), so it would not be too difficult to collate this data, whilst bringing it together in a simpler way than is presented by the website.Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well. Business Case/Customer PledgesWe received 53 customers in the short times that we have marketed our app, and we hope that with improved publicity we would be able to improve this, through the use of sites like Facebook, Instagram, YouTube and of course through our own website.Although we considered pricing the app highly, we would not want to price ourselves out of the market, even though our target audience would be willing to pay, so we have decided on a price of no more than 0.69, although this could be lowered depending on demand. The development cost and time of our app is low, so we do not feel it would need to be too expensive.Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well. Marketing StrategyWe spread the word through our website (reachable here), and we would also consider adverts on websites that our target audience would be likely to visit (such as travel websites and hotel booking sites, for example), and through a YouTube channel which we would create if there is sufficient interestSummarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well. Additional InformationWe coded a website ourselves, and also created a survey on SurveyMonkey. We felt that these wold help us get opinions and data from a wide variety of people, particularly our target audience. The website spreads the word about our product and is our key marketing activity, although pages on Facebook and our video on YouTube will also contribute to this.Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
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