By

Alex Darby, Dan Brandon, Jakub Mikulski,

Joshua Field-Smith

Mini Elevator Pitch

We are developing an appto enable parents to let their kids, from 7-14, do

interesting and simple science experiments.

Who?

What?

When?

Where?

Why?

The app is aimed at parents who do not have enough time to do experiments with their children. This app allows parents to have

unlimited access to a lot of fun, safe and interesting home science experiments for their 7-14 year old kids.

Problem

From our surveys we can conclude that 84 % of parents with children, aged 7-11, would

be interested in an app that gives their children easy and simple science experiments

to do at home.

User profiles

Our users are normally very busy and do not have much spare time, this is why our app would benefit them significantly. This is because of the way that we offer easy experiments that the parents do not even

have to be involved in.

Question

We are addressing the problem that some parents do not have enough time to do experiments with their kids so we provide loads of very easy and safe experiments that kids can do on their own.

Key insight statement(s)

The problem that working parents do not have enough time to do science experiments with their

kids is genuine. The problem is being solved with our app by providing loads of quick and simple

experiments in one place.

Competitors or alternative solutionsthat already exist in the market

There are currently no apps on the market that do what Stem City is designed to do. The

closest thing is the ‘Science Bob’ website. Our app is better simply because it is a compact app

rather than a website.

Flow of app and core features

We have a ‘suggest an idea’ button where users can give us feedback and suggest ideas and we can

change our app appropriately.

Balsamiq Mockups

Balsamiq Mockups

Balsamiq Mockups

FeasibilityData & technical

We realise that our application is mostly composed of many pages which are all similar and differ only on textual content or a picture. This could potentially

result in a high byte content.

Business Case & Customer pledges

We are aiming to set up our app and have it spread through word of mouth and via social media.

Marketing Strategy

Our marketing strategy is to introduce it to some parents and ask them to spread the app if they think it is good. We will also keep a social

media presence and we have a website.

App Design Mock-up

We have a Facebook page STEM City. We also have a fully functioning website.