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strategii de marketing

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CUPRINS INTRODUCERE CA PI TOL UL I FUNDAMENTAREA STRATEGIILOR DE MARKE TI NG 1.1. Conceptului de miul de m!"#etin$ 1.%. Politic! de p"odu& 1.%.1. Conceptul de p"odu& 'i miul de p"odu& 1.%.%. St"!te$ii !le politicii de p"odu& 1.(. Politic! de p"e) 1.(.1. F!cto"ii c!"e in*luen)e!+, politic! de p"e) 1.(.%. St"!te$ii p"i-ind politic! de p"e) 1.. Politic! de di&t"i/u)ie 1..1. Elementele c!n!lului de di&t"i/u)ie0 inte"medi!"ii 1..%. St"!te$ii de di&t"i/u)ie 1.. Politic! de p"omo-!"e 1..1.&t"!te$ ii p"omo)ion!le CAPITOLUL II PRE2ENTAREA FIRMEI %.1 I&to"icul &ociet,tii %.% Mi&iune! 'i o/ie cti-ele &ociet,tii %.( Indic!to"ii economici de pe"*o"m!nt, !i *i"mei %.. Mic"o &i m!c"o mediul %.. An!li+! S3ot CAPITOLUL III STUDIU DE CA2 4 STRATEGII DE MK 5N CADRUL FIRMEI (.1. Politic! &i &t"!te$i! de p"odu& (.%. Politic! &i &t"!te$i! de p"et (.(. Politic! &i &t"!te$i! de di&t"i/utie (.. Politic! &i &t"!te$i! de p"omo-!"e CONCLU2II 6I PROPUNERI LISTA FIGURI SI TA 7ELE 7I7LIOGRAFIE SELECTI8A

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Strategii de Marketing

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