emma whittlesea - university of plymouth - carbon tax presentation - vtic

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Stepping forwards or backwards? Emma Whittlesea

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First presented at the Victoria Tourism Industry Council’s (VTIC) 2012 May Quarterly Forum.

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Page 1: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Stepping forwards or

backwards?

Emma Whittlesea

Page 2: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

• Changing Times• The Challenge for Tourism• Changing Business• Mechanisms to Respond• Conclusion

Presentation Outline

Page 3: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

A planet under change and pressure

• Warming Planet

• Ocean Acidification

• Running out of Resources

• World’s species taking the strain

• A growing population…

... requiring more each year!

Page 4: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

IPCC Reports Rio Earth Summit 1992 Kyoto Protocol 1998 Stern Review - 2006 Davos Declaration 2007 Climate Change Act 2008 Carbon Reduction

Commitment UK Low Carbon Transition

Plan National Government

Indicators 185, 186 & 188 South West UK - first Low

Carbon Economic Area - July 2009

Government strategies & plans

SW RDA Zero Carbon Portfolio

Changing Consciousness

Page 5: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

“Am I bothered?”

Page 6: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 7: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

• Sustainability can’t be separate• Embed not Bolt-on

• What is success?• Value over Volume• Environment and Social Benefits

A Changing Context for Tourism

‘Meeting the needs of the

visitor, industry and community

within environmental

and social limits’

Page 8: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

“Our particular business is small and whatever will affect it, as far as climate change is concerned, will affect us too, so we are gradually making changes,

as we need them ourselves.”

“Gentlemen, the world

is not flat…”“It is difficult to get a man to

understand something when his job depends on his not

understanding it.” Upton Sinclair

“One day it will get more attention from me...lack the time at the

moment, though I'm sure a catastrophe would focus the mind!”

“Bring on global warming and let's have some hot summers! Rev those engines and let’s get

cooking!”

Page 9: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 10: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 11: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

We can be daft about risk… Risk attitude research suggests that we have, at

best, a dysfunctional response to the concept

of risk.

Page 12: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

South West Per Visitor Day Carbon Footprint (Kg CO2)

0102030405060708090

Overseas StayingVisitor

Domestic StayingVisitor

Day Visitor

Services

Event

Attraction

Activity

Shopping

Travel

Food

Accommodation

5.5kg 2050 target line

2020 34% Government Target

321,106 tonnes CO2e!!

Overseas visitor impact is disproportionately high (26% higher than the

average Day and Domestic impact combined)

The Low Carbon Challenge

Page 13: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

• Profile 1 – Money to burn

– Hotel for 2 days, flies from Scotland, hires a car, eat out at Restaurants for lunch and dinner, first day shopping and buys local jewellery, art work and clothing, second day took part in water sports

• Profile 2 – Cheap trip– Holiday village for 4 days, travels by car from Wales, eats out

once during the visit in a café, all other food is bought and cooked, buys gifts and some treats, takes part in boating activities, visits art galleries

• Profile 3 – Green Dream– Camps for 5 days, travels from London by train. Takes bicycle

for tour of Devon, Eats out for most meals, limited purchases, visits an attraction every other day and ends the trip at a festival

Understanding our Visitors

Page 14: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

The different footprints of the 3 profiles. We need a conscious

understanding of the growth we want!?

Page 15: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Air Display, between 194 and

217 tCO2, only 1.4% of

estimated visitor emissions

Event Operations

Events operations only 4% of the total impact and protected 6x the

area of rainforest

Page 16: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

20% growth in visitor numbers by 2020◦ 800,000 additional visitors

25% growth in visitor spend by 2020◦ £63 million increase

34% reduction in emissions by 2020◦ No obvious environmental objectives or targets

££££££££££££££££

CO2e

The Challenge of Responsible Growth

Page 17: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 18: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Policy & Legislation Measurement Research Technological improvements Environmental Management Social & Behavioural Change Economic Drivers Initiatives Managerial Approaches Communication

Mechanisms for Change

Page 19: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Review Business Priorities

Page 20: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
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Page 22: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Integrated sustainability within existing activities businesses participate in…

Case studies inspire others to follow…

Page 23: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 24: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

www.climateprepared.com

Page 25: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC
Page 26: Emma Whittlesea - University of Plymouth - Carbon Tax Presentation - VTIC

Emma WhittleseaUniversity of Plymouth / [email protected]

Thank you

http://www.swtourismalliance.org.uk/