Media kit 2012

Edizioni Dativo S.r.l. via Benigno Crespi 30/2, 20159 MilanoTel. +39/0269007733 Fax +39/0269007664

sales@dativo.it - www.dativoweb.net

Read the real time updated information on the

packaging and convertingworld

Consult the on line databank: products, machines

and services for packagingand converting

Browse the buyers’ guideon products, machines,

services for packaging andconverting

Browse the magazine thatgives voice to the

converting industry

Browse the magazine that gives voice to

the packaging industry

Edizioni Dativo… we don’t do onlymagazines.

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Media kit 2012

The strongpoints of the DativoWeb network

• Consolidated leadership (average figs./month):- 50,000 single users- 430,000 pages visited - average time per visit to website 4’20’’- 7,000 readers for each issue of the

magazine in PDF format

• Strong appeal thanks to thepublication since 2000 of thepaperbased magazine in html and PDFformat (issuu.com platform) and since2009 of the WebMagazine andDataBank

• Massive presence of packmedia.netcontents in the main search engines,with positioning the first pages of thesearch results

• 5 websites in Italian and English withtarget of selected users to increase thecommunication value

• Constant implementation of new on-line undertakings

• High Google ranking of website (PRfrom 4 to 5 to 9) thanks to theauthoritativeness of its contents, builtup in time

Marketing opportunities

• Page banners and video:contextualised visibility with specifictargets for each single website.

• Advertorial: information oncompanies, services and products, inthe context of a targeted strategy ofcommunication

• Newsletter of the magazinesItaliaImballaggio and Converting fordirect contact with thousands of sectoroperators

The web-based converting and packaging dedicatedinfo network

DativoWeb is the online network of the publishing house EdizioniDativo. It is comprised of websites, in Italian and English, dedicated toconverting, packaging and bottling, labeling and coding, to packagingdesign, where information is published touching on all the themes mostimportant for the producers and users in these segments.

(packmedia.net/webmagazine)

Packmedia is ItaliaImballagio’s online magazine dedicated to the worldof packaging and converting. News in real time, fair calendars andevents, videos, specials.

(packmedia.net/bancadati)

PackBook is the online databank for searching materials, machines,services for packaging and converting; continuously updated data onproducer activities.

(italiaimballaggio.packmedia.net)

Also on the web, in browsable PDF, the magazine that gives voice tothe packaging industry. Features, opinions, news, statistics, sectortrends. Every month, specialised newsletter sent out to over 8,000sector operators.

(converting.packmedia.net)

Also on the web, in browsable PDF, the magazine that speaks of themarket, its protagonists and paper&board, print and packagingconverting industry technologies, Every month, specialised newslettersent out to over 8,000 sector operators.

(buyersguide.packmedia.net)

Also on the web, in browsable PDF, “the best” of information gatheredin the PackBook DataBank. The product, machinery, packaging andconverting services purchase guide, on the market for 13 years.

PackBook

BancaDatiPackBook

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MEDIAKIT valid till 31/12/2011

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Media kit 2012

Euro RegularityWebMagazine + Databank in Italian and EnglishTop banner (apart from the homepage) 360 2 weeksStrip beside the heading x2 360 2 weeksHorizontal flips 300 2 weeksSquare banner 360 2 weeksHalf Square banner 300 2 weeksVideo 360 2 weeksBrochure in browsable PDF 500 2 weeksBox banner (only on fairs/events calendar) 250 2 weeksPersonalised ADV campaign according to project

WebMagazine: Advertorial in Italian and English- Focus on (article with picture on home page) *720 2 weeks- Article (2.500 keystrokes + 2 photos) **400 2 weeks- News (1.000 keystrokes + 1 photo) ** 200 2 weeks

N.B. * The price includes the drawing up of a piece on material provided by thecustomer, paging and publication on the home page for 2 weeks.

** The price includes the drawing up of a piece on material provided by the customer,paging and publication on the website for 2 weeks in the “In evidence” section, withbutton on the home page.

Euro RegularityBancaDati PackBook: website placement in Italian and English* BASIC package (web+paper) 360 year

- company info space in the Databank - both in Italian and in English - withpublication by the editorial staff of the company logo, company data andinsertion of product range- publication of company data and product range in the PackBook Yearbook2012/2013 on paper to be distributed at the main sector fairs.

PREMIUM package 1.350 year- BASIC package + compiling, translation and publication of a text presentingthe company (around 1,000 strokes + photo) as well as a news item coveringone or more products (1600 strokes + photo);- publication of all company information in the PackBook Yearbook 2012/2013on paper to be distributed at the main sector fairs.

* For further info see PackBook media kit 2012

BancaDatiPackBook+

Type and format of banner(pixel)

All websitesTop banner 728x90 pxStrip heading side 150x90 pxHorizontal 950x40 pxSquare banner 300x250 pxHalf Square banner 300x125 pxVideo 300x250 pxPublication A4 in PDF 300x150 pxBox banner Fair calendar 100x100 px

Banner technicalcharacteristics

• Type of file: JPG, GIF, SWF (alreadylinked to the company website andwithout videos and other added script)

• Please note: the file should not weighmore than around 45/50 kb

Send banners to: • traffico@dativo.it• 7 (seven) days prior to the publication of

the banner

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Media kit 2012

Type and format of banner(pixel)

All websitesTop banner 728x90 pxStrip heading side 150x90 pxHorizontal 950x40 pxSquare banner 300x250 pxHalf Square banner 300x125 pxVideo 300x250 pxPublication A4 in PDF 300x150 pxBox banner Fair calendar 100x100 px

Banner technicalcharacteristics

• Type of file: JPG, GIF, SWF (alreadylinked to the company website andwithout videos and other added script)

• Please note: the file should not weighmore than around 45/50 kb

Send banners to: • traffico@dativo.it• 7 (seven) days prior to the publication of

the banner

MEDIAKIT valid till 31/12/2011

ITALIAIMBALLAGGIO magazine (Italian+English) Euro RegularityTop banner (apart from the homepage) 600 4 weeksStrip beside the heading x2 600 4 weeksHorizontal flips 500 4 weeksSquare banner 600 4 weeksHalf Square banner 500 4 weeksVideo 600 4 weeksBrochure in browsable PDF 850 4 weeksPersonalised ADV campaign according to project

NEWSLETTER ItaliaImballaggioTop banner 600 per issueSquare banner 600 per issueHalf Square banner 500 per issueFocus On (first news in evidence)* 800 per issueNews (1.000 keystrokes + 1 photo)* 300 per issue

N.B.* The price includes the drawing up of a piece on material provided by thecustomer, paging and publication on the website for 2 weeks in the “Inevidence” section, with button on the home page.

CONVERTING magazine (Italiano+Inglese) Euro RegularityTop banner (apart from the homepage) 420 4 weeksStrip beside the heading x2 420 4 weeksHorizontal flips 350 4 weeksSquare banner 420 4 weeksHalf Square banner 350 4 weeksVideo 420 4 weeksBrochure in browsable PDF 600 4 weeksPersonalised ADV campaign according to project

NEWSLETTER ConvertingTop banner 420 per issueSquare banner 420 per issueHalf Square banner 350 per issueFocus On (first news in evidence)* 600 per issueNews (1.000 keystrokes + 1 photo)* 300 per issue

N.B.* The price includes the drawing up of a piece on material provided by thecustomer, paging and publication on the website for 2 weeks in the “Inevidence” section, with button on the home page.

PACKBOOK annuario (Italiano+Inglese) Euro RegularityTop banner (apart from the homepage) 300 4 weeksStrip beside the heading x2 300 4 weeksHorizontal flips 250 4 weeksSquare banner 300 4 weeksHalf Square banner 250 4 weeksVideo 300 4 weeksBrochure in browsable PDF 420 4 weeksPersonalised ADV campaign according to project

PackBook

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