redmas mediakit 2012
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RedMas - Connecting Brands With The Hispanic Mobile ConsumerTRANSCRIPT
© 2011 Latino Cellular LLC. All rights reserved.
MediaKit2012
Members of
Pioneer in the US Hispanic market, having founded Univision in the early 90’s. Through Venevision Productions, we connect with 80% of the US Hispanic audience and 550 million Spanish and Portuguese speaking consumers in the Americas and Europe In the Fall of 2011 we launched a Digital Media division called Cisneros Interactive Group to develop both mobile and internet businesses for the US Hispanic and Latin American audiences.
RedMas heritage: MediaKit2012
Cisneros Interactive Group MediaKit2012
Streaming over 25MM on-line
video views per month of
professional video
1st Latino Mobile Advertising
Network and Mobile Studio
Company
Leading on-line Trading Desk
and re-targeting
capabilities
MusicEvents
Sponsorships of concert tours,
customized music events and other
music-related branding
opportunities
On-line entertainment
leader in Venezuela
What is RedMas all about? MediaKit2012
With the data available through ComScore, eMarketer and other sources we are betting on a connected mobile user.
Mobile Stats Today MediaKit2012
US Smartphone Owners, by Race/Ethnicity. May 2011
& Feb 2012
% OF RESPONDENTS IN EACH GROUP
Hispanics most Likely to recall Seeing web/app Ad, especially on Smartphones.
30%
WHITE
Feb 2
01
2
May 2
01
1
45% 49%
44%
HISPANIC
Feb 2
01
2
May 2
01
1
Small mobile banner ads devices produce the same level of recall as the typical 30-second spot *Source: Neilson IAG,
Latin America Mobile phone User Growth by Country, 2010-2016 % change
RedMas Mobile Premium Network MediaKit2012
Venevision: One of Venezuela’s largest television, cable and terrestrial network.
Telemundo Mobile: A division of NBCUniversal, Telemundo is a producer of Hispanic content in USA.
Univision Mobile: The mobile division of the Spanish-language media network in the USA.
MocoSpace Latino: Is the mobile community of choice for making friends, having fun and staying connected.
Todo Bebe: Follow the development of your baby during pregnancy and at birth using Todo Bebe app.
GOLTV Mobile: Offer instant access to international soccer video clips, scores, and match coverage.
El Universal Mobile: Founded in 1916. El Universal is a major Mexican newspaper
El Comercio Mobile: Founded on 1906. El Comercio is a daily Ecuadorian newspaper.
ENDI: El Nuevo Día is a major Puerto Rican newspaper distributed daily in land and some parts of the USA.
Lotuyo Mobile: Lotuyo brings news, entertainment, sports, soap operas and connects you to other mobile sites of Hispanic interest
Televisa: Worldwide leading Media Company on Spanish content and leader in TV on Mexico.
RedMas Mobile Premium Network MediaKit2012
airG: airG empowers everyone to share their world by providing the best mobile social experience, built on seamless social discovery and entertainment. http://bikini.lotuyo.com
EL HERALDO: Is a major Honduras Newspaper with news, sport, entertainment, lifestyle, techno. Link: http://m.elheraldo.hd
LA PRENSA: Is a major Honduras Newspaper with news, sport, entertainment, lifestyle, techno. Link: http://m.laprensa.hd
ESTILO: Is a major LIFESTYLE Honduras Newspaper with social events. Link: http://m.estilo.hd
DIEZ: Is a major SPORT Honduras Newspaper. http://m.diez.hd
RedMas Mobile Premium Network On deck exclusive presence
ON DECK ACROSS ALL CARRIERS
MediaKit2012
MetroPCS – MetroLatin@ Sprint – 2Zona Latina
SOCCER Lotuyo ID
Follow the action of the major Soccer leagues in the world.
WOMEN Lotuyo ID
Beauty tips, Recipes, Family and much more.
LATIN Lotuyo ID
Brings you the best news, entertainmentsports, music and more.
SPRINT & BOOST ID PACKS
Total Mobile Inventory MediaKit2012
• US Hispanic: 210 MM monthly ad impressions
• US SMS: 200,000 opt ins
• LATAM: Over 90MM monthly ad impressions and growing at a fast pace
TOTAL AD INVENTORY PAN-REGIONAL Over 300 MM Monthly Ad impressions
70% Total USA Hispanics
30% Total LATAM
TARGETING: CONTEXTUAL | GENDER | DEMOGRAPHIC | DEVICE | CARRIER
Mobile Targeting MediaKit2012
US Carriers LATAM Carriers
52% 48%
RICH MEDIA In stream video Pre-roll Expandable Interstitials & Roadblock
DISPLAY Mobile Banner Click to call Click to video Click to Map
TEXT MESSAGES Text with hyperlink
We get brands and Latino consumers to interact through the mobile device
Ad Units across browsers, text and apps MediaKit2012
Mobile Marketing Campaign
Mobile Apps and Games
Mobile Sites and Portals
Mobile Studio MediaKit2012
Brands that advertised with us MediaKit2012
RedMas 121 Alhambra Plaza, Suite 1400
Coral Gables, FL 33134 www.redmas.com
T: 305-442-3411 @redmasadv