travelworldonline mediakit english june 2013

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TravelWorldOnline MediaKit English Status: June 2013

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Current visitor statistics of TravelWorldOnline's websites and blogs as well as follower numbers on social media TravelWorldOnline is active on.

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Page 1: TravelWorldOnline Mediakit English June 2013

TravelWorldOnline MediaKit English

Status: June 2013

Page 2: TravelWorldOnline Mediakit English June 2013

What is TravelWorldOnline?

TravelWorldOnline publishes several travel websites and blogs since 2001 and is active in all the relevant social networks.

Travel-Websites:www.travelworldonline.dewww.usa-attraktion.dewww.kanada-attraktion.dewww.skireisen-usa.eu

Travel blogs:www.kanada-reisetipps-reiseziele.comwww.american-lifestyle-travel.comwww.travelworldonline-traveller.com

Page 3: TravelWorldOnline Mediakit English June 2013

Who is TravelWorldOnline?

Monika and Petar Fuchs are the editors of the websites and blogs of TravelWorldOnline.

Monika Fuchshas been travelling the world from 1990 to 2005 as a professional tour guide and keeps on doing it as a travel journalist and blogger since 2001

Petar Fuchsrecords the travel experiences of the couple on video and documents the places, cultures and people all over the world.

Page 4: TravelWorldOnline Mediakit English June 2013

What does TravelWorldOnline offer?

Permanent presentation of travel destinations, accommodation, restaurants and travel experiences via articles, photos and videos on our highly targeted websites and blogs

Live Promotion on our social networks for travel destinations, accommodations, restaurants and attractions before, during and after press trips.

Video Presentation of travel destinations, accommodations and travel experiences on our websites and blogs as well as on external channels and partner websites like traveldudes.org.

Page 5: TravelWorldOnline Mediakit English June 2013

Target Groups of the Websites and Blogs of TravelWorldOnline

www.travelworldonline.deGermany 71,90 %Switzerland 10,50 %Austria 5,80 %USA 5,30 %Canada 2,90 %www.kanada-reisetipps-reiseziele.comGermany 66,20 %USA 15,00 %Canada 6,00 %Switzerland 4,30 %Austria 3,50 %www.american-lifestyle-travel.comGermany 60,30 %USA 14,30 %Canada 7,30 %Austria 5,00 %Switzerland 3,50 %

Page 6: TravelWorldOnline Mediakit English June 2013

Target Groups of the Websites and Blogs of TravelWorldOnline

www.travelworldonline-traveller.comGermany 62,40 %USA 11,70 %Austria 10,50 %UK 3,10 %Switzerland 2,30 %www.usa-attraktion.deGermany 62,50 %USA 20,40 %Switzerland 8,70 %Austria 5,10 %www.kanada-attraktion.deGermany 74,50 %USA 11,30 %Austria 4,30 %Switzerland 3,50 %Canada 3,50 %www.skireisen-usa.euGermany 83,80%USA 13,80 %Austria 1,25 %

Quelle: Google Analytics

Page 7: TravelWorldOnline Mediakit English June 2013

Demography of the Websites and Blogs of TravelWorldOnline

According to Alexa the visitors on the websites and blogs of TravelWorldOnline are more than 55 % women between 45 and 55 years of age, with college education, no children who visit the websites during work.

Target groups of the websites and blogswww.travelworldonline.dewww.usa-attraktion-dewww.kanada-attraktion.dewww.usa-skireisen.euwww.kanada-reisetipps-reiseziele.comIndividual travelers, couples and families, that organise their trips themselves.

Target groups of the blogswww.american-lifestyle-travel.comwww.travelworldonline-traveller.comGourmet- and luxury travellers, who like to eat well, stay overnight in luxurious surroundings and want to experience the travel destinations, their people and culture intimately.

Page 8: TravelWorldOnline Mediakit English June 2013

Statistics of the Websites and Blogs of TravelWorldOnline

www.travelworldonline.de120.000 visitors per year290.000 impressions per yearwww.usa-attraktion.de8.900 visitors per year17.100 impressions per yearwww.kanada-attraktion.de2.500 visitors per year4.000 impressions per yearwww.skireisen-usa.eu3.300 visitors per year5.100 impressions per yearwww.kanada-reisetipps-reiseziele.com58.362 impressions in totalwww.american-lifestyle-travel.com31.629 impressions in totalwww.travelworldonline-traveller.com33.320 impressions in total

+ Publications on traveldudes.org and suite101.com and in the print magazine 360° Kanada and on touristik aktuellQuelle: Google Analytics und Blogger

Page 9: TravelWorldOnline Mediakit English June 2013

Statistics – Online Influence of the Publications of TravelWorldOnline

Google Rank of the websites and blogs 3-4Alexa Ranking of www.travelworldonline.deGlobal 944.713Germany 54.948Klout Score: 64Blog Ranks #6 to #51 of the best German travel blogs according to EbuzzingAwarded best Canada travel blog by Easy Voyage (www.kanada-reisetipps-reiseziele.com)

Page 10: TravelWorldOnline Mediakit English June 2013

Social Networks

Twitter: 4.498 FollowerTweet Reach: 25.548 Accounts28.027 ImpressionsFacebook Fan Page: 357 FollowerFacebook Personal Page: 809 FollowerFacebook USA Kanada group: 408 FollowerGoogle +: 2.693 Follower

XING USA Kanada Touren group: 3789 followerPinterest: 502 FollowerYouTube: 1.118 FollowerLinkedIn: 1.131 Follower

Page 11: TravelWorldOnline Mediakit English June 2013

Press Trips

Cape Cod, Sept. 2007Ontario, Sept. 2010British Columbia, March 2011Ottawa, Apr. 2011Quebec, Oct. 2011Ontario, Oct. 2011Nova Scotia, Sept. 2011Burgenland, Apr. 2012Neufundland, July 2012Nova Scotia, July 2012New Brunswick, July 2012Bad Windsheim, Aug. 2012Florida, Jan. 2013Dublin, Ireland, March 2013Bad Waldsee, Apr. 2013Mostviertel, Austrial, Apr. 2013Toronto, June 2013Ontario, June 2013Quebec, June 2013Vermont and New Hampshire, June 2013

More trips planned for 2013: Bonn, Germany, July 2013Loisium, Austria, July 2013Graz, Austria, Aug. 2013Wienerwald, Austria, Sept. 2013Dublin, Ireland, Oct. 2013Mostviertel, Austria, Oct. 2013

Page 12: TravelWorldOnline Mediakit English June 2013

Media & PRWe are available for:

+ Blogger- and press trips and social media engagement (Live Online Events)

+ Product reviews

+ Publication of travel articles incl. Photos in German and English

+ Video production of hotel, attraction and destination presentations on our blogs and websites.

+ Cooperation with PR Agencies, Tourism Boards, Airlines, Rental Car Agencies, Accommodations and Travel Agencies for the promotion of selected travel destinations and travel experiences (gourmet and luxury travel)

+ Sponsored articles that are published as such and contain no-follow links to the sponsors‘ websites