rusmysl mediakit 2012

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Media Kit

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RusMysl MediaKit 2012

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Page 1: RusMysl MediaKit 2012

Media Kit

Page 2: RusMysl MediaKit 2012

“Russkaya Mysl” magazine is an indispensable part of the Russian Media Solutions portfolio.

"Russkaya Mysl possesses unique historical heritage. As of 2011, it is enriched by the digest of the best articles from "Literaturnaya Gazeta.“

Currently, leading bloggers and photographers from all over the world (e.g. from Perm, Moscow, Belgrade, Paris and London) are publishing their articles, poems, photos, etc. in the magazine.

1880 - the first issue of "Russkaya Mysl” magazine.

1918-1927 - the magazine was issued with the help of the Russian emigrants.

1947-2011 - the magazine switched to the newspaper format (France).

2006 - “Russkaya Mysl” magazine was published in the UK for the first time.

2011 - "Russkaya Mysl" returned to the magazine format. Nowadays, the authors are well-known international bloggers interested in Russian culture, language and economic situation.

Among the authors of "Russkaya Mysl" magazine were Ivan Bunin, Alexander Herzen, Alexander Solzhenitsyn, Joseph Brodsky, Serge Gainsbourg, Andrei Sakharov and many others.

About

Page 3: RusMysl MediaKit 2012

General Information

Format: 200х270 mm, full colour printing, glossy paper, 90 gsmVolume: 32 pagesLanguage: RussianFrequency: weeklyThe day of publication: FridayCirculation: 59,000 units. (> 2,932,000 units every year)Retail price: £2Main headlines: Politics, Editor’s Column, Person of the Week, Russians in Europe, Events and Opinions, The Era

Page 4: RusMysl MediaKit 2012

Readership

“Russkaya Mysl” magazine has more than 177,000 readers worldwide, and at least 20,000 of those have been our loyal subscribers for decades.The readers of "Russkaya Mysl” magazine can be described as highly educated and civic-minded individuals. Many of them are famous writers and journalists.

Page 5: RusMysl MediaKit 2012

Distribution

The rest of the world

4700

Page 6: RusMysl MediaKit 2012

WEB-Page

“Russkaya Mysl” has its own website: www.RusMysl.eu.

In addition to regularly updated content, RusMysl.eu means access to fully digitized archives containing articles for more than half a century*

>10,000 visitors per week

electronic subscription option (i.e. e-paper) - magazine can be sent by e-mail

YOUR banners can be placed on the website

* paid service

Page 7: RusMysl MediaKit 2012

Competitive Advantages

• The historical legacy and reputation of the "Russkaya Mysl“ (more than 130 years) and "Literaturnaya Gazeta" (more than 180 years)

• Loyal and educated audience: > 60 PhD and research papers are dedicated to “Russkaya Mysl”

• Respected members of the Editorial Board: Messrs Anatoly Adamishin, Rene Guerra, Sergei Palen, Basil Tiesenhausen, Alexander Trubetskoy, Dmitry Shakhovskoy, Peter Sheremetev.

•Among the subscribers of "Russkaya Mysl" are the Russian Embassies, Rossotrudnichestvo, Orthodox Churches, the key ministries and agencies, universities and national libraries around the world.

•Flexible pricing policies and the opportunity of choosing the most efficient package for your advertising and PR campaigns.

Page 8: RusMysl MediaKit 2012

Our Partners

Page 9: RusMysl MediaKit 2012

Russian Media Solutions

Russian Median Solutions is a full service marketing, research, advertising, PR and strategic communications agency targeting the Russia-related market around the globe

Our creative team of young professionals has extensive experience, deep knowledge, an understanding of the needs of Russian-speaking audience. Our company’s unique assets, as well as close ties with various Russian media, allow us to conduct successful online and offline PR and marketing campaigns.

We will help you to not only find the shortcut to the heart of your target audience, but also to stay there for long and be remembered.

Page 10: RusMysl MediaKit 2012

RussianMind – the magazine devoted to the contribution of our compatriots to the world intellectual heritage.

Language: English

Frequency: Every two weeks

London Info – the newspaper about the cultural and business life in London (14 years on the London market).

Language: English and Russian

Frequency: Weekly

La Pensée Russe – the magazine for people interested in political, economic and cultural events in Russia.

Language: French

Frequency: Monthly

Russkaya Mysl – an irreplaceable guide through political, economic and cultural events in Russia, and the primary source of information for the Russian-speaking population in Europe for more than half a century.

Language: Russian

Frequency: Weekly

Literaturnaya Gazeta – socio-political magazine which was created by Pushkin and later revived by Maksim Gorky.

Language: Russian

Frequency: Weekly

VV – the glossy magazine and the guide in the world of luxury.

Language: English and Russian

Frequency: Quarterly

RMS Products

Page 11: RusMysl MediaKit 2012

Thank You!