rm mediakit 2012
DESCRIPTION
RM MediaKit 2012TRANSCRIPT
Photo Album
by Media Kit
About
RussianMind is a website and a fortnightly magazine, which explores the mindset of people from the former Soviet republics and provides a platform for cross-cultural communication. RussianMind magazine is
part of Russian Media Solutions (IPGL).
- Language: English- Format: A4- Volume: 32 pages - Frequency: fortnightly - Readership: 180 000 readers- Retail Price: £2- ISSN: 2046-8687-Circulation: 60,000 copies per month
The magazine was launched in March 2011
Content•ProfilesThe successful stories about Russians who have established their business abroad
•OpinionPolitical and Business issues through the eyes of a new generation.
•Personal DevelopmentTips and ideas on how to develop your business skills.
•Art/CultureFactors influencing Russian culture, architecture, art, music, theatre, etc.
•Lifestyle/FashionAll about Russian lifestyle and fashion events, famous designers, media idols, shopping habits, etc.
•InterviewsTalks with famous designers, artists, musicians, writers, publicists, etc. Such as Vyacheslav Zaitsev, Igor Grigoriev, Vitaly Mansky, Danila Polyakov etc.
•BlogsBusiness & Economic; Holidays & Travel; Health & Beauty; Luxury Lifestyle; Celebrities and New Technologies
•TravelInteresting facts and places in Russia and other CIS countries.
•Event DiaryRelated to Russian cultural and social events, which took place around the world + photo diary
•JobsIn collaboration with eFinancialCareers
Reader’s Profile
The current audience includes not only the Russian-speaking community in London and Europe, but also the English-speaking business professionals from the post-Soviet era.Existing readers of RussianMind are working men (53%) and women (47%) with an income above the average and average.
Distribution“RussianMind” copies can be found at:• Over 300 global distribution points in Russia, Europe, Central Asia, United States etc • Major international airports at Brussels, Frankfurt, Munich, Paris, London, New York, Moscow etc• More than 10,000 international subscribers• Unlimited access to www.RussianMind.comaround the world, around the clock
We have developed a platform that allows you to connect with your target audience by putting advertisements on the right page or choose the subject that suits your business best
WEB-Site
Competitors
Competitive Advantages
• Rapid changes in the Russian segment of the UK media market make London Info the “opinion leader” newspaper for immigrants from the CIS and Baltic countries.• Efficient distribution system covers all places, where we can put our message into the hands of our target audience, such as hotels, restaurants, cafes, airports, etc. (i.e. >700 locations all over London).• Flexible pricing policy gives us an opportunity to offer our clients a tailor-made effective ways of advertising to fit any budget.
Cooperation with us
• Creates a rich brand image for YOUR company;• Increases brand awareness within YOUR target audience;• Establishes a direct communication channel with existing and potential clients;• Increases the number of clients and boosts sales• Satisfies three simple criteria for the print advertising: clarity, consistency, and branding.
Our Partners
Russian Media Solutions
Russian Media Solutions is a full service marketing, research, advertising, PR and strategic communications agency targeting the Russian-speaking market around the globe
Our creative team of young professionals has extensive experience, deep knowledge and an understanding of the needs of the Russian-speaking audience. Our company’s unique resources/assets as well as close ties with various Russian media allow us to conduct successful online and offline PR and marketing campaigns.
We will help you not only to find the most effective way to the heart of your target audience, but also to stay there for a long time and be remembered.
RMS Publications
RussianMind – the magazine devoted to the contribution of our compatriots to the world intellectual heritage.
Language: English
Periodicity: Every two weeks
London Info –the newspaper about the cultural and business life in London (14 years in the London market).
Language: English and Russian
Periodicity: Weekly
La Pensée Russe – the magazine for people who are interested in political, economic and cultural events in Russia.
Language: French
Periodicity: Monthly
Russkaya Mysl- an irreplaceable guide through political, economic and cultural events in Russia, and the primary source of information for the Russian-speaking population in Europe for more than half a century.
Language: Russian
Periodicity: Weekly
Literaturnaya Gazeta – socio-political magazine, which was created by Pushkin and later revived by Maksim Gorkij.
Language: Russian
Periodicity: Weekly
VV –the glossy magazine and the guide through the world of luxury.
Language: English and Russian
Periodicity: Quarterly
Thank You!