Confidential and ProprietaryConfidential and Proprietary

Miami/Ft. Lauderdale

Univision Radio Miami Media KitWinter 2011

Confidential and Proprietary

TeleFutura Network

Univision Radio is part of the Premier Spanish Language Media Company in The US

Univision Network

Univision Online

Univision Television Group

Galavision

Univision Radio

the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households.

a general-interest Spanish-language broadcast television network reaching 85% of U.S. Hispanic Households.

owns and operates 63 television stations in major U.S. Hispanic Markets and Puerto Rico.

the country's leading Spanish-language cable network.

the leading Spanish-language radio group which owns and/or operates 70 radio stations in 17 of the top 25 U.S. Hispanic markets Puerto Rico.

the premier Spanish-language Internet destination in the U.S.- www.univision.com.produces and co-produces telenovelas, reality

shows, dramatic series and other programming formats for all of the company’s platforms.

Univision Studios

Univision Movilthe industry’s most comprehensive Spanish-language suite of mobile offerings.

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Dallas

El Paso

San Antonio

McAllen/Brownsville

Puerto Rico

Albuquerque

San Francisco

Fresno

Las Vegas

San Diego

Los Angeles

Phoenix

Chicago

New York

Miami

Houston

Austin

Univision Radio Nationwide

68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico

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Univision Radio Miami

Market Leading Radio Station for over 10 years

Internationally recognized talent in key day parts

Spanish Adult Contemporary format

Targets upscale Miami Hispanics 25-54

A New Radio Station to the Miami market, Mix 9-8

plays a mix of Spanish and English Language hits.

the station has skyrocketed in popularity since it’s

launch on June 24th, 2010 and targets

Hispanic Adults 18-49

Heritage Miami Radio Station

News/Talk/Sports format

Home of The Florida Marlins in Spanish

Targets Miami’s Political “Movers and Shakers”

Reflects The International Melting Pot of Today’s

Miami. News/Talk/Lifestyle format targets Miami’s

International Business Community.

Home of the Miami Heat and Miami Dolphins in

Spanish

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Miami Market Facts

Confidential and ProprietaryConfidential and Proprietary

Miami Market Facts

Hispanic Population by CountyMiami Dade

Broward

Population of the Miami Metro (Persons 12+)

Total

Hispanic

Hispanic %

Median Age Total

Hispanic

42

43

Market Population GrowthHispanic Non-Hispanic

+ 22%-3%

$102.5 Bil.$41.1 Bil.

Consumer Spending TotalHispanic

Source: Global Insight – 2009 Hispanic Market Monitor

3

12

Radio Market RankHispanic Market

Total Market

3,580,000

1,715,700

48%

61% 1,539,409

21% 461,908

Hispanic Consumer SpendingFood at Home $4.2Bil

Food Away from Home $2.4 Bil

Alcoholic Beverages $710 M.Clothing/Apparel $1.7 BilFootwear $440 M.

Vehicle Purchases $1.54 BilPersonal Care $660 M.

Language PreferenceOnly Spanish

Mostly Spanish

Spanish/English Equally

Mostly English

Only EnglishSource: Miami Scarborough Release 1 2010 (Feb 09-Jan 10) HA18+

35.5%

40.5%

2.5%

15.6%

6.0%

Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop

Source: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+

Source: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+

Hispanic AncestryCuban

Puerto Rican

Colombian

Mexican

Nicaraguan

Dominican

Peruvian

Venezuelan

Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop

Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop

Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop

37.1%

10.1%

9.0%

8.7%

6.0%

5.0%

3.6%

3.4%

Source: Global Insight – 2009 Hispanic Market Monitor

Major Market Events/FestivalsThree Kings Day Parade January

South Beach Food and Wine Festival February

Calle Ocho Festival March

Florida Marlins Season Opener April

Familia y Hogar Expo May

Premios Juventud July

Miami Dolphins First Game September

Latin Grammy Street Parties October

Miami Heat First Game October

Junta Hispana November

Los Reyecitos December

What Makes Miami Different?Cuban & S. American vs. Mexican Ethnic Background

•Baseball more than Soccer

•Tropical more than Tejano music

Political rather than Economic Immigration

•Came to the US with economic stability

seeking political freedom from countries

like Cuba and Venezuela

Older Market

•Average age of US Hispanic is 28, Miami is 43

Undoubtedly Hispanic

•Hispanics are the majority

High Income, Education and levels of Home Ownership

Higher levels of Business Ownership

Confidential and Proprietary

Miami’s Affluent Hispanic Market

Household Income

% Hispanics HH Income over 75K

Miami/Ft. Lauderdale 35%

Top 10 Hispanic Markets 28%

Own Their Home

% Hispanics that Own their Home

Miami/Ft. Lauderdale 54%

Top 10 Hispanic Markets 45%

Financially Stable

% Hispanics with checking accounts

Miami/Ft. Lauderdale 79%

Top 10 Hispanic Markets 59%

Education

% Hispanics with some college or more

Miami/Ft. Lauderdale 50%

Top 10 Hispanic Markets 21%

Source: Ad 25-54 Scarborough Aggregate of Top 10 Hispanic Markets includes: Chicago, Dallas, Houston, LA, New York, Phoenix, San Fran, Phoenix, San Antonio

Confidential and Proprietary

Source: Geoscape AMD 2010 Series Census 2000, 2010 Estimates, 2015 Projections

100% Of South Florida’s Population Growth will come from Hispanics from 2000-2015

Non-Hispanic Population will decrease by 8% from 2000-2015

0

500000

1000000

1500000

2000000

2500000

Hispanic Pop Non Hispanic Pop

2000Non

HispanicPopulation

2015Non

HispanicPopulation2000

HispanicPopulation

2015Hispanic

Population

8%36%

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Languageand

MediaUsage

in Miami

Confidential and Proprietary

Miami Hispanics are Spanish Dominant

0 10 20 30 40 50 60 70 80 90 100

Spanish Dominant 76%

English

Dominant24%

Source: Scarborough / Miami/ Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+

According to the Census 2000 updated in 2006, 58.5 percent of Miami Dade County’s 2.4 million residents speak Spanish — and half of those say they don't speak English well. English-only speakers make up only 27.2 percent of the county's residents (Source: ASSOCIATED PRESS May 29, 2008 at 6:05 a.m.)

Confidential and Proprietary

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Media Quintiles

Newspaper

Radio

TV

Newspaper

Radio

TV

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+

Percent of Adults 18+ in the top 2 quintiles per medium

Miami Hispanics are Much Heavier Users of Radio

Confidential and Proprietary

26%

52%

LISTEN TO ENTIRE COMMERCIAL

NON-HISPANIC: LISTEN TO ENGLISH RADIO HISPANIC: LISTEN TO SPANISH RADIO

Copyright © Univision Communications Inc. All rights reserved.

12Source: 2010 Simmons Hispanic Media Engagement Study

Hispanics who listen to Spanish Radio are twice as likely to listen to the entire commercial than non-Hispanics who listen to English

radio.

When Listening to Radio and a Commercial comes on, I usually listenrto the entire commercial

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13

Spanish Radio Has A Stronger Impact on Purchasing DecisionsThan English Language Radio

Hispanics who listen to Spanish radio are more than five times more likely to make purchasing decisions based on radio ads than non-Hispanic listeners of English radio, and nearly three times as

likely compared to Hispanic listeners of English radio.

5 x More Likely

Hispanicsthat listen to

Spanish Language

Radio

Make Purchasing Decision Based on Radio Ads

Hispanicsthat listen to

English Language

Radio

Non Hispanics

English Language

Radio

Source: 2010 Simmons Hispanic Media Engagement Study

Confidential and Proprietary

Confidential and Proprietary

WAMR-FM STATION PROFILE & COVERAGE MAP

WAMR-FM / AMOR 107.5 has been South Florida’s Market Leader in Spanish

Language Adult Contemporary Radio station since its launch over 10 years ago. AMOR

107.5’s carefully programmed Spanish contemporary music and charismatic hosts

continue to capture the hearts of South Florida listeners year after year. The station

ranks #1 in the Hispanic Adults 25-54 demographic in all prime day parts.*

Station Format: Spanish / Adult Contemporary

Station ID: WAMR-FM 107.5

Signal Coverage: Dade, Broward, and Palm Beach

Power: 100,000 Watts

Years On Air: Eighteen (18)

Language: Spanish

Hours per Day: 24 Hours

*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010

Confidential and Proprietary

WAMR-FM PROGRAM SCHEDULE

Show Title Host Time Period

“Pre-Desayuno Musical” Julio Cesar Machado 5a-6a

“Desayuno Musical” Javier Romero, Osvaldo Vega y Paula Arcila 6a-10a

“Betty Musciales” Betty Pino 10a-3p

“Tardes Calientes” Jose Antonio Alvarez y Roxana Garcia 3p-7p

“Music Programming” 7p-8p

“Intimo” Alberto Sardinas (Monday-Thursday) 8p-12m

Saturday

Vanessa Delgado 6a-10a

Rodrigo Duran 10a-3p

Sarimar Hernandez 3p-7p

“Hit Parade de America” conJavier Romero

7p-9p

Silvana Troccoli 9p-12m

Sunday

Efrain Garcia 6a-8a

“Amor Celestial” con Hector Serpas 8a-10a

Rodrigo Duran 10a-2p

Francisco Javier 2p-7p

“Hit Parade de America” conJavier Romero

7p-9p

“Intimo” con Alberto Sardinas 9p-12m

Music Programming Fri Nights from 8p-12m

Confidential and Proprietary

Spanish Adult Contemporary

Osvaldo has also been an on air personality in Miami for over 20 years. He and Javier have been working together for over 10 years as a morning show team. Osvaldo is the “jokester” of the duo. He is witty and sharp, and is a perfect balance to Javier.

Endorsement Opportunities

Daypart Personality

Mon-Fri

6am-10am

Javier Romero

Daypart Personality

Mon-Fri

6am-10am

Osvaldo Vega

Javier is one of the most recognized members of the Univision family. He has been one of the top on air personalities in Miami radio for over 20 years and he is international ally known as the co-presenter of the popular television show Sábado Gigante. Javier is a true professional, clean cut, and trustworthy.

Paula is the “voice of reason” as the morning show ‘s female influence. She is Columbian and brings an international point of view to the show as well. During the morning show, Paula focuses on entertainment and traffic. She can also be seen on television as a contributor to Escándalo TV on Telefutura.

Daypart Personality

Mon-Fri 6am-10am

Paula Arcila

Confidential and Proprietary

Spanish Adult ContemporaryEndorsement Opportunities

Daypart Personality

Mon-Fri

10am-3p

Betty Pino

Daypart Personality

Mon-Fri

3p-7p

Jose Antonio Alvarez and

Roxana Garcia

Daypart Personality

Mon-Fri

8p-12n

Alberto Sardinas

Betty Pino is known as Miami’s “hit maker” because she has a reputation of launching the careers of many of Latin musics’sbrightest stars. She is also known as the most recognized female voice in Miami radiothroughout Latin America and Spain. Betty’s show is music intensive with a twist of gossip and entertainment news.

Jose and Roxana’s afternoon show is called “Tardes Calientes” which literally means, “Hot Afternoon”. Their unique chemistry makes their music intensive show energetic, vibrant and really entertaining. The show has been Miami’s favorite, regardless of language , for years. They are available for endorsements together or separately.

Alberto Sardiñas is host of “Intimo”, a show that explores the positive side of everyday life with a motivational twist.Alberto is a veteran of Miami radio, having worked in the market since 2001.He frequently appears on Univision

Network’s “Tu Desayuno Alegre” and is also the radio and television voice of several of the most recognized advertisers of the Hispanic media in the United States.

Confidential and Proprietary

Winter 2010

Powerhouse Radio Station - Market Leader for over 10 years

#1 All Dayparts HA 25-54

Cume Audience (P12+): 627,700

-----------------------------------------------------------------------Gender Split: 43% Male / 57% FemaleAverage Age: 46 ( Market Average Age is 45)-----------------------------------------------------------------------

Marital Status: 65% are Married / 24% are Single 11% are Divorced

Language 87% Spanish DominantPreference: 54% Spanish Only

Home Owners: 56% Own36% Rent

Market Valueof Owned Home: 47% $125,000+

Education: 86% Are high school graduates or more49% Have some college or more

Employment: 59% Full-time

Media Habits :

65% Are Above Average Radio listeners

33% Are Above Average TV Watchers

32% Are Above Average Newspaper reader

88% Did not read The Miami Herald yesterday

86% Did not the read The Miami Herald last Sunday

84% Did not read “El Nuevo Herald” yesterday

Finances:

80% Have checking account

64% Have/use a debit card

60% Have savings account

37% Have investments

29% Have a home mortgage

High Tech: 55% Currently use DSL for their internet connection47% Use their cell phone to take pictures44% Currently use Text Messaging27% Have purchased airline tickets online in the last year18% Have made travel arrangements online in the last year

Food: 58% spend $125 or more on groceries per week

Items HH plans to buy (this year):21% Furniture18% Mattress13% High Definition Television

Lifestyles:

80% Have visited any sit down restaurant in the last month68% Purchased an item at a department store in the last year 39% Have been to Disney World in the last year29% Have attended a professional sporting event in the last year

Travel:

30% Have South or Central America in the last year

19% Have visited Mexico in the last year

19% Have visited the Bahamas in the last year

Demographics:

80% Have lived in South Florida for 10 or more years

43% White Collar

42% Have a dog

24% Have 2 or more children in the house

Listener Profile

Qualitative: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 *Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010

Confidential and Proprietary

Every Product And Service!The WAMR Audience Spends Money!How much does each listener/household spend on average each year?

$1,440(annually)

$7,332(HH annually)Grocery

Expenditures

Women’sClothing and

Shoes

$984(annually)Cellular Phone

Expenditures

$27,000(next year)Plan to pay for New

Vehicle

$2,062(HH annually)Furniture

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10

Confidential and Proprietary

WAMR is #1 Household Income of $75,000+

Hispanic Adults 25-54

1

2

3

4

6

7

WAMR is the top Spanish station for reaching

Hispanic Adults 25-54 with a Household Income of

$75,000+

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Aug 09-Jan 10 HA 25-54 Mon- Fri 6a-12m. *Ranked by Avg. Persons

WCMQ-FM

WMGE-FM

WXDJ-FM

WRMA-FM

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22

Confidential and Proprietary

WRTO Mix 9-8Miami’s Mix

Confidential and Proprietary

WRTO-FM STATION PROFILE & COVERAGE MAP

WRTO-FM/ MIX 98.3 reflects Miami’s diversity by playing a wide range of Spanish and

English hits. Mix 9-8 targets the upwardly mobile, technologically savvy 18-49 year old

that actively participates in Miami’s unique and exciting lifestyle. The station has

skyrocketed in popularity since it’s debut, ranking #1 with Hispanics 18-49 in morning

drive. *

Station Format: Spanish CHR

Station ID: WRTO-FM 98.3

Signal Coverage: Dade, Broward, PB and Monroe

Power: 100,000 Watts

Language: Spanish

Hours per Day: 24 Hours

*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010

Confidential and Proprietary

Winter 2010

Miami’s Mix of Spanish and English Hits

#1 in AM drive HA18-49

Cume Audience (P12+): 719,700

-----------------------------------------------------------------------Gender Split: 49% Male / 51% FemaleAverage Age: 40 ( Market Average Age is 45)-----------------------------------------------------------------------

Reach: WRTO Reaches 45% of all Hispanic Adults 18-54each week.

Employment: 62% Work Full-time

Language: 85% Spanish Dominant40% Spanish Only

Rank:

#1 HA 18-49 AM Drive#1 HA 18-49 Evenings#1 HA 18-49 Weekends

#1 HW 18-49 Am Drive#1 HW 18-49 Evenings#1 HW 18-49 Weekends

#1 HM 18-49 PM Drive

#1 HM 18-34 PM Drive#1 HM 18-34 in Prime M-F6a-7p

Listener Profile

Qualitative data/Scarborough data for this station not available until April 2011 *Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010

Category Daily Spending Power

New Car Dealers $4,267,000

Lawyers $2,046,000

Pet Supplies $37,000

Department Stores $1,284,000

Gas Stations $1,642,000

Restaurants 1,459,000

Supermarkets $3,389,000

Clothing Stores $1,826,000

Bars/Nightclubs $165,000

DAILY Retail Spending PowerFor WRTO-FM

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WRTO - Mix 9-8 Talent Line Up

Enrique SantosMon-Fri 6a-10a

Giselle AndresMon-Fri 10a-2p

Tony BananaMon-Fri 6p-10p

Lazaro LorenzoMon-Fri 10p-2a

Danny RiveraMon-Fri 2p-6p

Confidential and ProprietaryCopyright © Univision Communications Inc. All rights reserved.

27

Confidential and ProprietaryCopyright © Univision Communications Inc. All rights reserved.

28

Confidential and Proprietary

Spanish and English HitsEndorsement Opportunities

Daypart Personality

Mon-Fri

6a-10am

Enrique Santos

A high profile and outlandish radio personality, Mr. Santos has repeatedly broken audience records and maintained his position as one of the most popular Hispanic hosts in America. Mr. Santos’ accomplishments have been featured in Newsweek, Ocean Drive, The New York Times, The Miami Herald, Radio & Records and Billboard Magazine.Enrique gained international notoriety for his successful prank calls to President Hugo Chavez of Venezuela, Argentina’s President Nestor Kirchner and Cuban Dictator Fidel Castro. He is “in touch” with the latest news and world events and can always be counted on for a great parody of local or current events.

Daypart Personality

Mon-Fri

10am-2pm

Giselle Andres

Giselle is a veteran of Miami radio. She started out at Metro traffic and then served as a bilingual airborne traffic reporter for six radio stations in South Florida. In the evenings, she also worked as an on-air host for one of the top rated hip hop stations in Miami.Andres transitioned to Spanish-language radio in 1995 and became an on-camera host for a popular Hispanic television show named “Caliente” on the Univision Network.A former model and graduate of Bauder College, Giselle is upbeat, fun and a true radio professional.

Confidential and Proprietary

Spanish and English HitsEndorsement Opportunities

Daypart Personality

Mon-Fri 6p-10pm Tony BananaBanana started his radio career in 1996 working on air and hosting various TV dance shows in Puerto Rico. In 1999 he became the #1 afternoon drive DJ in Puerto Rico. Due to his explosive success, his show was moved to mornings where he has worked for the past 12 years.Banana has been one of the island’s most known radio personalities and spokesperson for important brands like Acuvue and T-Mobile. Banana is highly visible in the world of social networking, he is client focused and a pleasure to work with.

Daypart Personality

Mon-Fri 2p-6p Danny Rivera

Danny Rivera’s extensive career includes 15 years of experience working in the Miami market at various stations: Y100, Mega, Zeta, The Coast, and 93 Rock. He began his career with his own business in downtown, Miami. Rivera, who completely bilingual in Spanish and English, has provided voiceovers for several companies including Subway, The Florida Marlins, McDonald's and Ford. He is amiable, outgoing and a true veteran of the Miami radio scene.

Confidential and Proprietary

Spanish and English HitsEndorsement Opportunities

Daypart Personality

Mon-Fri 10pm-2am Lazaro Lorenzo

Lázaro started his career in radio when he was 13 years old, in a local radio station here in Miami. In 1987, at age 15, he became the youngest radio DJ in the world.He has been a member of the Univision Radio family for over 15 years, having worked for WRTOin various dayparts and is now very happy to be a part of the new WRTO, Mix 9-8.He’s worked in numerous television shows aswell, including MTV’s Dance Party USA and has been a guest on “El Show de Cristina”.“Laz”, as he is known, is young charismatic andWell regarded by clients for working hard and getting the job done.

Confidential and Proprietary

Confidential and Proprietary

WQBA-AM STATION PROFILE & COVERAGE MAP

WQBA is a “Lifestyle” talk, entertainment, news and sports station focusing on Miami’s unique market

composition. WQBA’s fore-ground format targets the market’s “melting-pot” of Adult 25-54 year olds

interested in relevant topics and issues that affect our daily lives. All day-parts feature listener

participation on community, social, news and sports topics. Our personalities are all vibrant, lively

and in touch with the target audience. WQBA is also the official “Spanish” voice of The Miami Heat

and The Miami Dolphins.

Station Format: Lifestyle-talk, Entertainment and Sports

Station ID: 1140 AM

Signal Coverage: Dade, Broward, Monroe, and Palm Beach

Power: 50,000 Watts/daytime and 10,000 Watts/night

Years On Air: Forty two (42)

Language: Spanish

Hours per Day: 24 Hours

Confidential and Proprietary

WQBA-AM STATION PROGRAM SCHEDULEMonday-Friday

Show Title Host Time Period

“Al Amanacer” Channel 23 Simulcast News 5a-6a

“Noticias 1140” Jose Alfonso Almora y Armando Fernandez-Lima

6a-7a

“Ahora con Oscar Haza” Oscar Haza 7a-9a

“Pedaleando Con Bernie” Bernadette Pardo 9a-10:30a

“Todo Para La Vida” Dra Maribel 11a-11:30a

“Tu Dinero con Julie Stav” Julie Stav 12p-1p

“Dra. Isabel” Dra. Isabel Bassols 1p-3p

“Vita Source” Jose Fernandez 3p-4p

“Prohibido Callarse” Roberto Rodriguez Tejera 4p-6p

“El Atico De Pepe” Jose “Pepe” Forte 6p-7p

Miami Heat Jose Pañeda y Joe Pujala 7p-10p

“Locura Deportiva” (airs when there is no Heat Game) El Vikingo/E. Martel 7p-8p

“Al Ritmo de Miami” (airs when there is no Heat Game) Humberto Cortina yArmando Fernandez Lima

8p-9p

“Simplemente Alina” (airs when there is no Heat Game) Alina Fernandez Revuelta 9p-10p

“El Comillio” (airs when there is no Heat Game) L Fernanda y C. Calderon 10p-11p

“Noticias 23” Mario Andres y Alina Mayo 11:00p-11:30p

“Hacia La Medianoche” L. Guillermes y J.L Garcia 11:30p-12m

“Best of WQBA” Various 12m-5a

PROHIBIDO

CALLARSE

Confidential and Proprietary

WQBA-AM STATION PROGRAM SCHEDULESaturday Sunday

Show Title Host Time Period

Community Programs 6a-9A

“Garage de AutoZone” Joe Motor y RafaelHernandez Brito y Max

9a-10a

“Cuentas Claras” Fernando Almanazer 10a-11a

“El Consultario de La Dra.” Dra. Aliza Lifshitz 11a-12n

“Yo Cuenta” F. Pizarro, M. Delta y H. Aguirre

12n-1p

“Clickeando” S. Papatolios y M. Cassola 12p-1p

“Auto Club” 2p-3p

“El Arte de Triunfo” Ana Maria Haar 3p-4p

“Aprendiendo A Vivir Mejor” Alberto Benavides 4p-5p

“Todo Deportes” Broderick Zerpa 5p-7p

Miami Heat Jose Paneda y Joe Pujala 7p-10p

“Solo Para Mayores” Aleida Leal 11p-12m

“Al Calor de La Noche” Professor R. Morales 12m-6a

Show Title Host Time Period

Community Programs 5a-9A

“Handyman en Su Casa” Ino Gomez y M. Reyes 9a-9:30a

“Que Sabor” Maggie Jimenez 9:30a-10a

“El Mundo De Las Plantas” Bertila Ramos 11a-12n

“Automania” Jose Forte 12n-1:30p

“Agenda Cuba” Tomas Rodriguez 1:30p-3p

“Hit Parade De America” Javier Romero 3p-5p

“Locura Deportiva” Rafael Hernandez Brito 5p-7p

“Mama Lila y Su Tesoro Magico” Mama Lila 7p-7:30p

“Mitos y Leyendas” G. De Bernardo 7:30p-8p

“Roberto Analiza”” R.R Tejera 8p-9p

“A Solas Contigo” L. Guillermes y J.L Garcia 9p-10p

“Linea Al Alma” Richard Gonzales” 10p-12m

“Pegaditos” Carlos Del Castillo 12m-5a

Confidential and Proprietary

Spanish News/TalkEndorsement Opportunities

Daypart Personality

Mon-Fri

7a-9a

Oscar Haza

Daypart Personality

Mon-Fri

9a—10:30a

Bernadette Pardo

Daypart Personality

Mon-Fri

4p-6p

Roberto Rodriguez Tejera

A daily magazine show with renown journalist and political expert Bernadette Pardo that delvesinto news with listeners and lets them “sound-off”. Bernadette also explores health, lifestyle and educationof particular in interest to female listeners. She is a well known TV and Radio personality in this community for over 25 years and still rides her bike to work every day.

Commented Morning News done by Oscar Haza. Born in the Dominican Republic, Oscar is the most “well-rounded” Hispanic journalist with years of experience as a war correspondent in Europe, Latin America and the Middle East as well as TV Anchor and Radio Talk Show Host. Oscar garners incredible ratings in morning drive

Respected and well known journalist Roberto Rodriguez Tejera kicks-off the afternoons analyzing news and issues that affect South Florida. The program offers listeners different points of view and the opportunity to speak their mind on the topics.

Confidential and Proprietary

Spanish News/Talk

Julie Stav is recognized as the leading consumer and financial expert for the Hispanic community. Her show de-mystifies financial planning and helps Hispanics of all ages and backgrounds live “The American Dream” with her advise on personal finance, mortgages, home purchases and small business matters. Julie provides wide-ranging, consumer, personal finance and investing educational content in her signature down-to-earth and easy to understand style.

Dra. Isabel offers her expert opinion on subjects that the Hispanic community cares about. With her finger always on the pulse of the LA audience, Dra. Isabel has an innate talent for listening and providing helpful insight on family matters, marital relations and other personal issues. Her endorsements are some of the most effective on the radio today, offering a persuasive call to action that brings results for a variety of advertising products.

Endorsement Opportunities

Daypart Personality

Mon-Fri

12n -1p

Julie Stav

“Tu Dinero”

Daypart Personality

Mon-Fri 1pm-3pm

Dra. Isabel

Confidential and Proprietary

Spanish News/Talk

Jose Paneda and Joe Pujola are the official “Spanish Voice” of the Miami Heat. Their colorful play by play commentary of the Miami Heat basketball team is legendary in the Miami Market

Endorsement Opportunities

Daypart Personality

Sundays TBD

Daypart Personality

Mon-Fri

7p-10p

Jose Paneda

Joe Pujola

WQBA is the official home of the Miami Dolphins in Spanish. Join us in our inaugural year…be s sponsor of the Miami Dolphins!!!

For more in depth information on WAQI and WQBA’s hourly programming, show descriptions and talent information, please see the AM programming description available in the share drive.

Confidential and Proprietary

Listener Profile

Winter 2010

News/Talk/Sports Lifestyle AM talk station Reflects the Miami Melting pot of cultures

Cume / Persons A18+: 238,880

-----------------------------------------------------------------------Gender Split: 53% Male / 47% Female-----------------------------------------------------------------------

SCARBOROUGH - Miami-Ft. Lauderdale-Hollywood Metro

Marital Status: 65.7% are Married

Language 81% Spanish-dominantPreference:

Home Owners 66% Own their own home30% Are renters

Market Valueof Owned Home: 50% is $150,000+

Education: 82% Are high school grads or more 42% Have some college or more

Employment: 56% Full-time

Media Habits: 80% Are above average Radio listeners15% Are above average TV viewers22% Are above average Newspaper readers89% Did not read the Miami Herald yesterday86% Did not read the Miami Herald last Sunday84% Did not read El Nuevo Herald yesterday

Finances: 83% Have a checking account82% Have used a credit card in the last 3 months59% Have a savings account 58% Have used a Visa Gold/Platinum or American Express Platinum

card in the last 3 months37% Have any investment (stocks, bonds, mutual funds)27% Have a home mortgage

High Tech:45% Purchased hardware/software at a computer store last year34% Use their cell phones to take pictures

Travel:36% Have visited Central or South America in the last year25% Visited the Dominican Republic in the last year18% Have visited the Bahamas in the last year

Food: 70% Spend $150 or more on groceries each week

Items HH plans to buy (this year)17% Furniture17% High Definition TV16% Major Appliance

Lifestyles:69% Visited a bookstore in the last year63% Are registered to vote55% Purchased an item in a department store in the last month54% Are covered by life insurance50% Used a dentist last year40% Visited Disney in the last year 36% Participated in swimming in the last year30% Spend $50-$74 on their cellular phone bill each month

Demographics:90% Live in Miami Dade County 90% Have lived in South Florida for more than 10 years44% Own a Dog

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10

Confidential and Proprietary

The WQBA Audience is Upscale!

120 Index

127 IndexOccupation

Is Management

Own/Lease a Mercedes

148 IndexAttended symphony

concert or opera in the last year

130 IndexEducation is

Post Graduatework

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 25-54

211 IndexTook 10-14 Airline trips

from Miami International Airport in the last year185 Index

Installed a Pool, hot tub or spa

In the last year

Confidential and Proprietary

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The Miami Heat on WQBA is the Place to Be!

Opening Miami Heat Game vs. Boston CelticsOctober 26, 2010

WQBA Hisp Adult 25-54 game rating 1.7

WSUA Hisp Adult 25-54 Morning Drive Rating 1.2WMIB Hisp Adult 25-54 Morning Drive Rating .7WCMQ Hisp Adult 25-54 Morning Drive Rating .4

Source: Oct 2010 PPM Miami-Ft Lauderdale Hisp Ad 25-54 Oct 26 2010 on WQBA AM vs Avg Daily Rating Mon-Fri 6a-10a for WSUA, WMIB, WCMQ

Confidential and Proprietary

Confidential and Proprietary

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WAQI-AM STATION PROFILE & COVERAGE MAP

WAQI 710 AM reaches South Florida’s Hispanic adult listeners as far south as Key West and asfar north as Daytona Beach, with east/west coverage from Miami to Naples. Our upscaleprogramming appeals to affluent Hispanics. Top-rated news commentators promote a close andloyal relationship with Miami’s Hispanic community.

WAQI is the pulse of the Hispanic community from sign on to sign off. The station is full ofcredible and well-respected personalities. Exclusive programs to WAQI include news,commentaries, Armando Perez Roura, Martha Flores and “La Tremenda Corte”.

Station Format: News-Talk

Station ID: WAQI-AM 710

Signal Coverage: Dade, Broward, Monroe, and Palm Beach

Power: 50,000 Watts

Years On Air: Twenty (20)

Language: Spanish

Hours per Day: 24 Hours

Confidential and Proprietary

*** Schedule Changes during baseball season

WAQI-AM STATION PROGRAM SCHEDULEMonday-Friday

Show Title Host Time Period

“El Grande De La Manana” Armando Perez-Roura 4a-8:30a

“En Caliente” Armando Perez-Roura, NinoskaPerez-Castellon y Enrique Encinosa

8:30a-10a

“En Mi Opinion” Lourdes D’ Kendall 10a-11a

Community Programs Various 11a-12n

“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p

“La Tremende Corte” Tres Patines 1:30-2p

“Mesa Revuelta” Orlando Gonzalez-Esteva 2p-3p

“Ninoska En Mambi” Ninoska Perez-Castellon 3p-4p

Community Programs Various 4p-5p

“El Grande de las Cinco” Martinez Sitxto 5p-6p

“La Meda Redonda” *** Armando Perez-Roura 6p-8p

“Ayer, Hoy u Manana” *** Profesor Santiago Aranegui 7p-8p

“La Noche y Usted” Marta Flores 9p-12m

“Lunes Para Solteros” Magaly Garcia (Mondays only) 12m-4a

“Martha y Sus Amigos” Martha Casanas (Tuesday-Saturday) 12m-4a

Confidential and Proprietary

WAQI-AM STATION PROGRAM SCHEDULE

Saturday SundayShow Title Host Time

Period

“El Grande de la Manana” Armando Perez-Roura 4a-8A

“La Salud y Usted” Roberto Lopez 8a-12n

“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p

“La Tremende Corte” Tres Patines 1:30p-2p

“El Show de Lourdes Montaner”

Lourdes Montaner 2p-3p

“Educacion y Comunidad” Demetrio Perez 3p-4p

“Tribuna Demcratica” Carlos Perez 4p-5p

“El Show de Olga y Tony” Olga Chorens y Tony Alvarez

5p-6p

“El Show de Pedrito Roman” Pedrito Roman 6p-7p

“La Opinion de la Calle” Jorge Rodrigues Chomat 7p-8p

“Puntos de Vista” Tito Rodriguez Oltmans 8p-10p

“Rumbo Sur” Pedro Encinosa 10p-11p

“Cuba Primera” Masones de Cuba 11p-12m

Show Title Host Time Period

Community Programs Various 7:30a-9:30a

“Punto Cubano” Jesus Lazo 9:30a-10a

“Todo Para La Vida” Maribel Santa Cruz 10a-11a

“Musica De Mi Tierra” Martha Casanas 12n-4p

“Le Revista Argentina” Pedro Cacama 4p-5p

“Espana y su Musica” Raul Reyes Roque 5p-6p

“La Comunidad al Dia” Maria Marquez 6p-6:30p

“Esperanza” Pedro Encinosa 6:30p-7p

“La Pena Mambisa” Armando Perez-Roura 7p-9p

“Con los Brazos Abiertos” Marianela Amador 9p-11p

“La Voz de La Libertad”” Alfa 66 11p-11:30p

“Surcos de Libertad” Presidio PoliticoCubano

11:30-12m

“Lo Mejor de Mesa Redonda” Armando Perez-Roura 12m-2a

“En Sintonia con Magaly” Magaly Garcia 2a-7:30a

Weekend Music

Confidential and Proprietary

Spanish News/TalkEndorsement Opportunities

Daypart Personality

Mon-Fri

4am-8:30am

Armando Perez Roura

Enrique Encinosa

Ninoska Perez – Castellon

Ninoska also has her own show

From 3pm-4pm

Called “Ninoska on Mambi”

Daypart Personality

Mon-Fri 7p-10p Yiky Quintana

Felo Ramirez

Daypart Personality

Mon-Fri

9p-12m

Martha Flores

Martha Flores is known as “La Reina de la Noche”; she garners large audiences in her three hour late night show. Martha’s program covers local, national and international commented news while also adding “local flavor” and community services such as immigration and help for seniors

WAQI, the most powerful Hispanic News/Talk station in South Florida , owns morning drive with its commented news. Program and News Director Armando Perez Roura, Ninoska Perez-Castellon and Enrique Encinosa, internationally known journalists, continue to be the favorite among SF Hispanics.

Hall of Famer Felo Ramirez and YikyQuintana bring a distinctively Latin flavor to Marlins Baseball all summer long.

They’re so good, Hispanics in Miami watch the game on TV but turn the sound down and listen to the radio instead of listening to the TV play by play.

Confidential and Proprietary

Winter 2010

Number One AM Radio Station-Total Market, Total Week Political Powerhouse*

Cume Audience (P12+) - 354,020

-----------------------------------------------------------------------Gender Split: 62% Male / 38% Female-----------------------------------------------------------------------

SCARBOROUGH - Miami-Ft. Lauderdale Metro

Marital Status: 55% Married

Language 91% Spanish-dominant

Home Owners 66% - Own Their Own Home29% - Are Renters

Market ValueOf Owned Home: 55% $150,000+

Education: 85% Are High School Grads or More61% Have Some College or More

Employment: 63% Full time

Media Habits:79% Are Above Average Radio Listeners36% Are Above Average Newspaper Readers34% Are Above Average Television Viewers90% Did not read The Miami Herald yesterday

Finances: 70% Have used any credit card in the last 3 months65% Have a checking account58% Have savings account35% Have a home mortgage30% Have any investment13% Own a second home/real estate

Travel

23% Visited the Bahamas in the last year

22% Visited Central/South America in the last year

18% Visited Puerto Rico in the last year

High Tech:56% Use the internet for e mail46% Pay bills online36% Use Text Messaging on their cell phone

Food: 76% Spend $100 or More on Groceries Per Week

Items HH Plans to Buy: 18% Furniture17% Energy Saving Appliance 10% High Definition TV

Lifestyles:

80% Have health insurance

70% Have purchased prescription drugs in the last month

57% Are registered to vote

43% Purchased hardware/software at a computer store in the last year

65% Drink wine

50% Drink beer

31% Visited Disney last year

28% Have played slot machines at a casino in the last year

Demographics:

82% Live in Miami Dade County80% Have lived in South Florida for 10 years or more28% Have one or more children under 18 in the house

Listener Profile

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10

Confidential and Proprietary

The WAQI Audience is Connected !

Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 18+

Confidential and Proprietary

Univision Radio Helps You Connect With ListenersThrough the Use of “New Media”

TextingListeners can text in to the station after they

hear a radio spot with a special offer. “First 20

people to text in now will get a coupon for half price on a

large pizza!”

StreamingListeners “stream” our

radio stations live so they can listen at work or while they are online at home.

OnlineRadio drives listeners to

connect via Univision.com

WAMR.comWRTO.comWAQI.comWQBA.com

Social NetsListeners join the radio station’s “VIP club” log onto DJ’s “Facebook”

pages or “Tweet” with them.

Bring in thisText message To any Pizza City for ½ price on one large pizza

Confidential and Proprietary

Our Signature Events & Sponsorship Opportunities

Three Kings Day Parade

Date: January 9, 2011

Attendance: Over 500,000

Event Info: An all day family parade that travels down 14 blocks of Calle 8 featuring floats, local celebrities, Radio and TV personalities, marching bands and local cultural groups. The parade is produced by Univision Radio Miami and is one of the top 5 Hispanic events in terms of attendance in the country

Familia y Hogar Expo

Date: May 2011

Attendance: 40,000 over the two days

Event Info: A Two day expo event designed for the entire family that features “themed” pavilions such as Health, Beauty, Auto, Sports, Fashion, Cooking, Finance and much more. A great opportunity for sampling, experiential marketing and much more

Miami Heat, Miami Dolphins, Florida Marlins

Date: Miami Heat: October -March, Miami Dolphins: Sept- Jan, Florida Marlins: April-Oct

Event Info: WQBA is the official voice in Spanish of the Miami Heat and the Miami Dolphins. WAQI is the official voice in Spanish of the Florida Marlins. We have pre-game, post-game and in game opportunities for all of our sports properties. We can also bring a themed remote or live broadcast to your retail location.

Confidential and Proprietary

Univision RadioCalendar of Events 2011

Three Kings Day Parade January 9th

Marlins Luncheon February 7

St. Jude Radiothon February 8-9

Premio Lo Nuestro February 21

South Beach Food & Wine Festival Feb 22-25

Miami International Film Festival Feb 28 – Mar 9

Carnaval on the Mile March 2-4

Feria De Los Municipios Mar 3-27

Carnaval on the Mile March 8-9

Carnaval Miami’s Cooking contest March 11th

Kiawanis Domino Tournament March 12th

Calle Ocho Festival March 13th

Celebrity 5k for the Homeless March 25th

Marlins Seasons Opener April 6th

American Cancer Society April 21st

Race for the Cure/Tropical Park

March of Dimes WalkAmerica April 28th

American Cancer Society April 28th

Race for the Cure/Hialeah

Family & Home Expo May 5-6

Cuba Nostalgia May 16-18

Liga Contra Cancer Radiothon June 3

Amigos Celebrity Domino Night June 14

City of Hialeah Independence Day July 4th

Premios Juventud July 19th

Miami Dolphins Season Opener September

Discovery Day October 7

Susan G Komen Race for the Cure October 20

Heat Season Opener October TBD

Latin Grammys Oct/Nov - TBD

Hispanic Heritage Month October

Miami International Book Fair Nov 9 -16

Sweetwater Festival November 11

La Caravana de Amor December 1

Los Reyecitos December 9th

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