mountain mediakit 2012 2013
TRANSCRIPT
mountainmediabetter than good enough 2012/2013
What We Believe When our team got together to launch a magazine, we had a very specific plan: We would only write about issues and interests associated with the mountains of North America. We would cover skiing, mountain biking, alpinism, and the other mountain sports we love, but we would also report on advo-cacy and tough environmental and social issues. We wouldn’t chase fashion. Instead of dumbing down our content, we would smarten it up. We would create a magazine built to last. Despite the chatter on Friendbook, print is not dead. But magazines that try to compete with the incomparable superficiality of the Internet should die. A magazine should be the opposite of a vapid tweet. Since we can’t simply delete our mistakes, we try to get a little better with each issue. We invest in intellectual property and hire bet-ter photographers, illustrators, and writers. We treat our readership with respect and assume (correctly) that they’re of great intelligence. We surprise and inform. And ultimately we deliver a product with timeless value. In this case, a beautiful glossy magazine full of inspirational photography and storytelling—a magazine that’s worthy of staying on your coffee table till it has grown dog-eared and beer-stained. An editor once told me that magazines only have to be “good enough” for the market. But good enough doesn’t cut it for race bindings or disc brakes, and it shouldn’t cut it for magazines either. Welcome to the fourth year of Mountain. We think it’s way better than “good enough.”
Marc Peruzzi, Editorial Director, Mountain
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2012/2013 Editorial CalendarEarly Winter Last Year Never Happened Well, OK, it did happen, but that just means the pent up demand by skiers is going to be measurable on the Richter scale come this fall. They’re so amped for snow that they get the shakes just thinking about a real winter. Which means that we’re going to get them spinning like dervishes with our Resort Guide. Expect 32 pages of jaw-dropping photography, insider advice, and inspiration to push them back to the mountains. Also: Crowd-Free Powder Skiing: We sent our writers and photographers to Taos, Revelstoke, Banff, Magic Mountain, and into the hike-to terrain at Alpine Meadows to find the untrammeled fluff of your dream vacations. Here’s what they uncovered.Plus: The annual Winter Gear Guide. Swami reports on the best skis of the season. And, the guys behind the “Shit Skiers Say” videos, and a dozen more companies that are changing winter for the better.Ad Close: September 4 // On-Sale: October 3, 2012
WinterUpgrade your Vacation Plush cats, fat helis, guided tours, remote huts—the European skiing experi-ence can now be had in North America. We highlight the kind of adventures that start at the resort but quickly move beyond the groomed terrain and base lodges. Also: The Gear Swami reviews Nordic gear, backcountry skis, packs, and puffies.Plus: After last season’s tragic avalanche losses, we look beyond the sensationalism at the myriad root causes behind backcountry decision-making. This reporting just might keep you alive in avalanche terrain.Ad Close: November 2 // On-Sale: December 6, 2012
Photo Annual Special Issue (40,000 circulation: Newsstand and key subscribers)Ad Close: February 1 // On-Sale: February 15, 2013
Spring Mountain Gear Guide Like new mountain gear? Want to make smarter buying decisions? We’re consoli-dating our exhaustive (in a lighthearted way) gear testing results and analysis into one 32 page mega-whoppah Gear Guide. Expect straight-up reviews of the trail runners, tents, packs, mountain bikes, fly rods, steak knives (not really), headlamps, sleeping bags, camp stoves, and outerwear you need for summer in the high country. Plus: The Water Makers: In a warming climate, mountains are our most important water producers. Writer and photographer David Hanson follows the snowmelt and reports on the future of precipitation and runoff. Ad Close: April 9 // On-Sale: April 25, 2013
Summer The Joy of SufferingPaddling bone-chilling glacial runoff; bike-packing the Northern Rockies;carrying a heavy load with a whining writer in the Uintas; trudging horse-packing trails without the luxury of horses in Wyoming; riding till you hallucinate in the Colo-rado high country; scrambling endlessly along Wyoming’s Grand Traverse. In this issue we have enough endurance-based adventure to warp your mind, blister your Tetons, and send you into that endorphin laced, dream state of mountain summer.Also: Why Tour de France champion Andy Schleck loves U.S. mountains.Plus: The Swami’s Minions test trail runners, tents, packs, and road bike climbing gears. Ad Close: June 12 // On-Sale: July 3, 2012
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reader profileMale 59% Female 41%
Median Age 43 Median HHI $149,540
Liquid Assets (excluding home) Average $1,079,000
Net Worth (includes home) Average $1,621,000
Own Multiple Residences 35%Audience 550,000Rate base 125,000
Readers-Per-Copy 4.4
HHI $150,000+ 50% HHI $250,000+ 17%
DeadlinesEarly Winter
Space 9/4/2012 // On Sale: 10/1/2012
WinterSpace 11/2/2012 // On Sale: 12/6/2012
Photo Annual Special IssueSpace 2/1/2013 // On Sale: 2/15/2013
SpringSpace 4/9/2013 // On Sale: 4/25/2013
SummerSpace 6/12/2013 // On Sale: 7/3/2013
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east 42%
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mtn featuresSki LocallyPristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski LocallyPristine powder stashes that lingtors look More >
Ski LocallyPristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
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mtn featuresSki LocallyPristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski LocallyPristine powder stashes that lingtors look More >
Ski LocallyPristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
>servedby... >
sign up today add your email address
try our free weekly newsletter
agree to terms (check box)
mtn featuresSki LocallyPristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski LocallyPristine powder stashes that lingtors look More >
Ski LocallyPristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
>servedby... >
sign up today add your email address
try our free weekly newsletter
agree to terms (check box)
mtn featuresSki LocallyPristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski LocallyPristine powder stashes that lingtors look More >
Ski LocallyPristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
>servedby... >
sign up today add your email address
try our free weekly newsletter
agree to terms (check box)
mtn featuresSki LocallyPristine powder stashes that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski Locally Pristine powder stashes that lingtors look More >
Ski LocallyPristine powder stashes that lingtors look More >
Ski LocallyPristine linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
Ski LocallyPristine that linger for days. Skinning uphill with the dogs before the lifts turn. First-name basis bars. Day tickets that college kids can afford. Old-timey ski areas like this are not extinct. They’re thriving across North America thanks to diehard locals and visitors looking for adventure. More >
>servedby... >
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try our free weekly newsletter
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