travelworldonline mediakit english

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TravelWorldOnline MediaKit English Status: January 2013

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Current media statistics of the websites and blogs of the TravelWorldOnline network of travel websites and blogs.

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Page 1: TravelWorldOnline MediaKit English

TravelWorldOnline MediaKit English

Status: January 2013

Page 2: TravelWorldOnline MediaKit English

What is TravelWorldOnline?

TravelWorldOnline publishes several travel websites and blogs since 2001 and is active in all the relevant social networks.

Travel-Websites:www.travelworldonline.dewww.usa-attraktion.dewww.kanada-attraktion.dewww.skireisen-usa.eu

Travel blogs:www.kanada-reisetipps-reiseziele.comwww.usa-reisetipps-reiseziele.comwww.american-lifestyle-travel.comwww.travelworldonline-traveller.com

Page 3: TravelWorldOnline MediaKit English

Who is TravelWorldOnline?

Monika and Petar Fuchs are the editors of the websites and blogs of TravelWorldOnline.

Monika Fuchshas been travelling the world from 1990 to 2005 as a professional tour guide and keeps on doing it as a travel journalist and blogger since 2001

Petar Fuchsrecords the travel experiences of the couple on video and documents the places, cultures and people all over the world.

Page 4: TravelWorldOnline MediaKit English

What does TravelWorldOnline offer?

Permanent presentation of travel destinations, accommodation, restaurants and travel experiences via articles, photos and videos on our highly targeted websites and blogs

Live Promotion on our social networks for travel destinations, accommodations, restaurants and attractions before, during and after press trips.

Video Presentation of travel destinations, accommodations and travel experiences on our websites and blogs as well as on external channels and partner websites like traveldudes.org.

Page 5: TravelWorldOnline MediaKit English

Target Groups of the Websites and Blogs of TravelWorldOnline

www.travelworldonline.deGermany 73,89 %Switzerland 9,81 %Austria 6,99 %www.kanada-reisetipps-reiseziele.comGermany 69,41 %Austria 6,26 %Switzerland 5,72 %www.usa-reisetipps-reiseziele.comGermany 65,56 %USA 10,60 %Switzerland 8,17 %Austria 7,51 %www.american-lifestyle-travel.comGermany 68,03 %USA 8,35 %Austria 5,51 %Canada 4,09 %Switzerland 4,09 %

Page 6: TravelWorldOnline MediaKit English

Target Groups of the Websites and Blogs of TravelWorldOnline

www.travelworldonline-traveller.comGermany 75,12 %USA 5,85 %Austria 3,90 %Switzerland 3,17 %www.usa-attraktion.deGermany 69,04 %Austria 11,42 %Switzerland 6,46 %USA 5,79%www.kanada-attraktion.deGermany 81,45 %Canada 5,88 %USA 4,07 %Switzerland 3,62 %Austria 2,71 %www.skireisen-usa.euGermany 87,29%USA 6,08 %Switzerland 2,21 %Austria 1,66 %

Quelle: Google Analytics

Page 7: TravelWorldOnline MediaKit English

Demography of the Websites and Blogs of TravelWorldOnline

According to Alexa the visitors on the websites and blogs of TravelWorldOnline are more than 55 % women between 35 and 55 years of age, with college education, no children who visit the websites during work.

Target groups of the websites and blogswww.travelworldonline.dewww.usa-attraktion-dewww.kanada-attraktion.dewww.usa-skireisen.euwww.kanada-reisetipps-reiseziele.comwww.usa-reisetipps-reiseziele.comIndividual travelers, couples and families, that organise their trips themselves.

Target groups of the blogswww.american-lifestyle-travel.comwww.travelworldonline-traveller.comGourmet- and luxury travellers, who like to eat well, stay overnight in luxurious surroundings and want to experience the travel destinations, their people and culture intimately.

Page 8: TravelWorldOnline MediaKit English

Statistics of the Websites and Blogs of TravelWorldOnline

www.travelworldonline.de162.000 visitors per year410.000 impressions per yearwww.usa-attraktion.de19.000 visitors per year38.000 impressions per yearwww.kanada-attraktion.de3000 visitors per year5000 impressions per yearwww.skireisen-usa.eu3100 visitors per year6300 impressions per yearwww.kanada-reisetipps-reiseziele.com37269 impressions in totalwww.usa-reisetipps-reiseziele.com43011 impressions in totalwww.american-lifestyle-travel.com12951 impressions in totalwww.travelworldonline-traveller.com12695 impressions in total

+ Publications on traveldudes.org, experto.de and suite101.com and in the print magazine 360° Kanada and on touristik aktuellQuelle: Google Analytics und Blogger

Page 9: TravelWorldOnline MediaKit English

Statistics – Online Influence of the Publications of TravelWorldOnline

Google Rank of the websites and blogs 3-4Alexa Ranking of www.travelworldonline.deGlobal 547.519Germany 26.022Klout Score: 66Blog Ranks #33 to #55 of the best German travel blogs according to EbuzzingAwarded best Canada travel blog by Easy Voyage (www.kanada-reisetipps-reiseziele.com)

Page 10: TravelWorldOnline MediaKit English

Social Networks

Twitter: 3360 FollowerTweet Reach: 37.828 Accounts47.388 ImpressionsFacebook Fan Page: 244 FollowerFacebook Personal Page: 712 FollowerFacebook USA Kanada group: 404 FollowerGoogle +: 1649 Follower

XING USA Kanada Touren group: 3801 followerPinterest: 347 FollowerYouTube: 1108 FollowerLinkedIn: 943 Follower

Page 11: TravelWorldOnline MediaKit English

Press Trips

Cape Cod, Sept. 2007Ontario, Sept. 2010British Columbia, Mrz. 2011Ottawa, Apr. 2011Quebec, Okt. 2011Ontario, Okt. 2011Nova Scotia, Sept. 2011Burgenland, Apr. 2012Neufundland, Juli 2012Nova Scotia, Juli 2012New Brunswick, Juli 2012Bad Windsheim, Aug. 2012

Bereits geplant für 2013: Florida, Jan. 2013Bad Waldsee, Apr. 2013Toronto, Juni 2013Ontario, Juni 2013Quebec, Juni 2013

Page 12: TravelWorldOnline MediaKit English

Media & PRWe are available for:

+ Blogger- and press trips and social media engagement (Live Online Events)

+ Product reviews

+ Publication of travel articles incl. Photos in German and English

+ Video production of hotel, attraction and destination presentations on our blogs and websites.

+ Cooperation with PR Agencies, Tourism Boards, Airlines, Rental Car Agencies, Accommodations and Travel Agencies for the promotion of selected travel destinations and travel experiences (gourmet and luxury travel)

+ Sponsored articles that are published as such and contain no-follow links to the sponsors‘ websites