c-ville 2012 mediakit

7/31/2019 C-Ville 2012 Mediakit

1/4308 E. Main Street Charlottesville, Virginia 22902 (434) 817-2749 FAX (434) 817-2758 [email protected] www.C-VILL

Full Page9.25 x 12.75

Double Truck19.5 x 12.75

1/2 Page

3/8 Page 1/4 Page 1/8 PageVertical2.125 x12.75

Square4.5 x6.2125

Horizontal9.25 x 3

Vertical2.125 x 6.215

Horizontal4.5 x 3

Horizontal6.875 x 6.215

Vertical4.5 x9.375

Vertical4.5 x12.75

Horizontal

9.25 x 6.2125

Display Ad Sizes width x height (decimal equivalents)

Horizontal9.25 x 9.375

Vertical6.875 x12.75

3/4 Page

Reach C-VILLE reaches 53,454 locals each week,39% o the local marketplace

44%male 56%female

Age

25-3421.3% 35-4426.1% 45-5418.3%

Income Average household income: $70,855

$25-35k17% $35-50k16.4%$50-75k19.3% $75-150k25.1% $150k+10.5%

Education

Some college 15.3% College degree 30.6%Advanced degree 23.6%

Employment

41.8% of the professional/technical occupations43.2% of proprietors/managers37.7% of white collar occupations20% of all local business owners, partners,or corporate officers

Family C-VILLE Reaches:

42.9% of the locals who have children33.5% children under 640.1% children 6-1243% children 13-17

35.9% of the locals with 3-4 person households 26.9% of the locals with 5 or more households 36.5% of the homemakers

Shopping C-VILLE Reaches:

49% of the locals who plan to buy a car,van, truck, or SUV 54% of the locals who plan to spend$30,000 or more on their next vehicle

45% of the locals who plan to remodeltheir home within the next 12 months

81% of the locals who plan to buy a homein the next 2 years (step-up buyers)

52% of the locals who plan to buy new furniture

in the next 12 months 52% of the locals who plan to buy personalcomputer/equipment

59% of the locals who frequented arestaurant 4+ times in past 2 weeks

41.3% of the locals who drank beer6+ times in past 2 weeks

61.5% of the locals who drank wine3+ times in past 2 weeks

45.8% of the locals who ate pizza in last 4 weeks 45.1% of the locals who shopped atsporting goods stores past 4 weeks

20.5% of the locals who shopped atjewelry stores past 4 weeks

54% of the locals who buy green regularly

Media Comparisons C-VILLE Weeklyoutperorms NBC, The Daily Progress, and The Corner

WCNR in reaching these key audiences:

$100-150K in household incomes 35-54 yr olds Bachelors or Graduate School degrees People who plan to spend $30K+ on their next car Families of 5 or more Proprietors or Business Managers People with $300K+ home values Restaurant patrons

Source: Media Audit 2010


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D O Z E N S O F T H I N G S W E L O V E A B O U T D I N I N G A N D C O O K I N G , F R O M L O C A L C H E E S E A N D A P P L E C I D E R T O T H E A R E A ' S B E S T S E A F O O D D I S H E S A N D A P E E K I N S I D E O N E C H E F ' S F R I D G E .

9THFOOD & DRINKANNUALT

T

August1622,

2011

C-VILLE.C

Om

I V I

LIVING 32APB for APV: Why youshould hunt for a winesalcohol content, P.39

Baseballstrikesback

Pitching red hot,the Cavaliers takehome field withOmaha dreams

JuniorWill Roberts,who threw thefirst perfect gamein UVA history

MAY31

JUNE6

,2011

CHARLOTTESVILLESNEWSANDARTSWEEKLY

C-V

ILLE

.COM

FREE

ARTS 21With lead singers move toNashville, is Parachute stilla local band? P.27

NEWS 9Grounds plan: Your guidethrough UVAs summerconstruction, P.11 P.27

HE NOMINEES ARE IN!VOTE FOR BEST OF C-VILLE, P.70

The Power Issue

UVA Prez

Terry Sullivan

knocks Capshaw

from the top spot in

C-VILLEs annual roundup

T

MATTPAMER

Two dozenways toshare yourheart

FEBRUARY814,2011


C-VILLE.COM

FREE

BILLY

HUNT

MAY2430,2011


C-VILLE.COM

FREE

LIVINDont be a Pinot-chiCheck your assumptabout the gray grape

ARTS 21Get ready to rumble:Documenting the dramaof lady arm w restling, P.27

NEWS 9Defensive breach:Local jobs front hit asNorthrop lays off 60, P.10

PATRICIA KLUGE:

Her fruitlessbid for wineroyalty


3/4

C-VILLE Weekly C-VILLE Weekly is Charlottesvillesleading newspaper. Founded in 1989, its been the areas local source or

inormative (and inormed) stories in news, arts, and living or more than

20 years.

C-VILLE Weekly reaches 53,000 readers with 23,000weekly copies ana website that averages over 10,000 unique visitors per week. Readers

o C-VILLE look to us or clear, magazine-quality writing, the best arts

coverage in town, comprehensive food and entertainment listings and

sharp design. Were a thoughtful, considerate, and accurate voice in the

community. No teachers pets, no sacred cows.

Want your message to reach everybody, rom newsmakers and artists to

students and working amilies? C-VILLEs got you covered.

NEWS Today news is everywhere, sure., but how local is it? C-VILLE delivers you athoughtful analysis o political and development issues, breaking news stories, and well

written profles o key leaders that others overlook. We combine daily breaking news

stories published on ourwebsite with long-orm print journalism that oers the best loca

synthesis o ideas, facts, and emerging issues rom UVA to City Hall.

FEATURE The ocal point o each issue, our cover stories get at the heart o what makesour community strong: the people. This is where readers oten get challenged to think

dierently about important local issues, but its also where they might learn about whos

making things happen around town. Additionally, C-VILLE publishes one special eature

per month that takes a magazine-style approach to covering culture. Special issue

eatures include The Design Annual, The Food & Drink Issue, The Power Issue, and th

Best Of C-VILLE readers poll.

ARTS C-VILLE boasts the most comprehensive events calendar in Central Virginia,while also eaturing regular reviews o theater and gallery openings, interviews with

artists, and music writing hip enough or a music town.

LIVING Our living section covers everything rom the local dining scene (All You CanEat) andVirginia wine (The Working Pour) to green living, local class oerings, and

community profles. C-VILLE owns liestyle in Central Virginia.


4/4Prices include free graphic design services

Method of Circulation:

C-VILLE is on the streets every Tuesday, distributed at 350 drop-spots including high-profle stand-aloneboxes, high-end retail and high pick-up areas: grocery stores, hospital centers, and health clubs. Theseinclude Harris Teeter, Kroger, Giant, Main Street Market, Foods o All Nations, UVa Hospital, ACAC, and

others.

C-VILLE averages a 96% pickup rate.

Reach/Circu

lation

Circulation guaranteed by Circulation Verifcation Council

Readership data via Media Audit 2010

FULL COLOR RATES

23,000 53,000+Circulation Readers

Frequency Discounts*

Ad Sizes 27-52 13-26 4-12 Open

Center Spread $1665 $1820 $2015 $2225

Back Cover 1380 1520 1690 1860

Covers 2/3 1250 1380 1530 1695

Page 3 1100 1215 1330 1450

Full 1045 1140 1260 1390

3/4 805 895 985 10851/2 560 615 690 750

3/8 445 490 540 590

1/4 315 345 385 420

1/8 190 215 235 250

*Frequency discounts can be earnedby publishing in any C-VILLE product

c-ville 2012 mediakit

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