pakistan tv analysis monthly report january’14

TV Analysis Monthly Report January 2014

Jan-13 Jan-14

257,825

259,637

Trend AnalysisComparison Dec 13 -Jan 14

Total Minutes of Advertising

Jan-13 Jan-14

208,153

259,637

Total Minutes of Advertising

Trend AnalysisYoY Comparison: Jan 13 – Jan 14

TOP 10 CATEGORIES% Share of Advt. Minutes

Cellu

lar C

omm

unic

ation

Beve

rage

s

Pers

onal

Pro

duct

s

Det

erge

nts

Cons

truc

tion

Conf

ectio

nary

Culli

nary

Hea

lthca

re &

Med

ical

S...

Gov

ernm

ent o

f Pak

istan

Med

icin

e

Oth

er

24%

13%

11% 10%

7% 7%

4% 4%3% 2%

14%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT Kraft Foods Liaquat Hospital

10%

8%

5% 5%4% 4% 4% 3%

3% 3%

TOP 15 BRANDS% Share of Advt. Minutes

Ufone

New Arie

l Blue

Telenor Talksh

awk

Liaquat H

ospita

l

Head & Shoulder

Q Mobile

Noir

Z4

Cadbury Perk

Gulberg G

reens I

slamabad

Djuice In

tern

etGai

Dettol Soap

Mobilin

k

Osaka Batterie

s

Xtra Voice

V180

Warid

Glow

4%

3% 3% 3%2%

2%2% 2% 2%

1% 1% 1% 1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

GEO NEW

S

HUM TV

GEO8xm

ARY DIG

ITAL

ARY NEW

S

DUNYA NEW

S

DAWN N

EWS

CITY42

A-PLU

S

EXPRESS NEW

SATV

TV ONE

AAJ NEW

S

Urdu-1

4% 4%3% 3% 3% 3% 3%

3% 3% 3% 3% 3% 3% 3%2%

Top 15 Prime Time Channels – Across All Genre

Prime Time (19:00 - 22:59)

% Share of Advt. Minutes

8xm KTN Apna TV Express Ent

TV ONE ARY NEWS

NEWS ONE

CITY42 HUM TV DAWN NEWS

ATV AAJ NEWS

Abb Takk

GEO ARY DIGITAL

4%

3%3% 3% 3%

3% 3% 3% 3% 3% 3% 2% 2% 2% 2%

Genre Split in January 2014% Share of Advt. Minutes

NEWS43%

Ent41%

MUSIC8%

MOVIES3%

SPORTS2%

FOOD1% KIDS

1%RELIGIOUS

1%

HEALTH1%

Time Band Split January 2014% Share of Advt. Minutes

Late Night (00:00 - 05:59)10%

Morning Time (06:00 - 11:59)

18%

After Noon (12:00 - 16:59)

27%

Evening Time (17:00 - 18:59)10%

Prime Time (19:00 - 22:59)

29%

Late Prime Time (23:00 - 23:59)6%

THE END

For query on DATA, please contact:MEDIA BANK

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk

0343-2330696