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TRANSCRIPT
Your Online Presence Using LinkedIn to Promote Your
Professional Brand
Career Development Centre 2013 - 2014
Purpose of Today’s Session
• Introduce LinkedIn and highlight elements to create and manage your professional online presence
• Know how to use LinkedIn to further your career exploration
• Identify tools to assist you with online networking and job search strategies
• Be aware of additional resources available through the Career Centre
Why Bother?
2012 research by CareerBuilder indicates
• 65% of hiring managers Google job candidates as part of the initial screening process
• 34% of hiring managers reported not hiring a candidate because of an unfavourable online image
Introducing LinkedIn
Why use LinkedIn? • Create or support your professional online presence
−Define your professional brand • Conduct career research
−Start with an interest, see a career path −Find companies, groups, and individuals
• Build and maintain your professional network −Join groups, make connections, customize your news −Build it before you need it
• Be prepared for new opportunities - Increase likelihood of being found online
Where to Start? Evaluate your Online Presence
• Is what you found helpful to your professional image? • Will the information support or contradict your resumé
and interview claims? • If you found nothing, is that really helpful to your
professional reputation?
Google yourself!
Perception and Differentiation
• What are your skills and values? • What descriptors are you using?
• What makes you unique? • What are your goals? • What do you care about?
• How are you perceived in personal and professional relationships?
Your student status/job/employer is NOT your brand!
What is your Brand?
Your Profile
• Include an appropriate Photo
• Write a creative and engaging Headline
• Create a compelling Summary
• Add your Skills and Experiences
• Establish and maintain your Network
• Be strategic about what others see
Your Profile Matters: Brand to Stand Out
Developing Your Profile: Use an Appropriate Photo
Who do you want to connect with?
Write a creative and engaging Headline Providing Powerful Career & Social Media Strategies to Individuals and Organizations | MA Communications
Financial Analyst | Accounting Professional | Working towards CPA and CMA | Internet Entrepreneur
MBA Candidate Seeking Management Consulting Role – strategy, operations, growth. Greater Toronto Area.
BBA Student | Emerging public relations practitioner with interests in social media and brand management
Psychology Graduate, Specialising in Survey Design. Interested in Market Research and Analysis
Developing Your Profile: Write a Creative & Engaging Headline
Developing Your Profile: Create a Compelling Summary Tell your Story by weaving together your
Tips: Focus Your Reader • Ideally suited to … • Here’s how I can help • Roles that meet my expertise include … • Specialties/Skills list • What to do after reading your profile
Background & Experience Industry Skills & Specialties Goals Accomplishments Interests
With my passion for consumer behaviour and current marketing trends, I am seeking a global perspective in marketing while taking courses in advertising and social media. Currently I am completing a semester abroad in England. Back home, I am pursuing a Bachelor of Business Administration at Wilfrid Laurier University. My interests in human behaviour and social culture have driven me to work towards a Psychology minor to complement my marketing studies. After graduation, I plan on connecting my new knowledge in marketing and psychology to better understand and predict consumer behaviour and marketing trends in the fields of advertising and marketing. Specialties: Marketing | Advertising | Social Media Strategy | Team Management | Event Planning | Sales | Fundraising | Public Speaking | Project Management | Communication
Developing Your Profile: Create a Compelling Summary
Developing Your Profile: Add your Education & Training
Develop your Education section • Projects – apply knowledge to real world challenges • Awards/Scholarships – validate your accomplishments • Organizations – show your contributions outside the
classroom, demonstrate leadership/teamwork • Courses – identify what qualifies you for
roles/industries • Additional Certifications – outside of coursework
Developing Your Profile: Add your Skills & Experiences Paid and Unpaid experiences • Use accomplishment-based statements
– Don’t focus only on duties or responsibilities • Support and expand on resume, but don’t repeat
– Create connection or relevance – Speak to transferable skills
• Headline awareness – Default to current title
Be sure documents are non-proprietary
In ‘Edit Profile’ mode, you can upload documents, images, videos, etc. throughout your experience,
education, and even to your summary.
Research
Connect
• Start with who you know – but NOT by inviting your address book to connect
• Connecting standards vary • Not a one time project • Always Customize
• Phone awareness
Establish your Network
Further Your Connections: The Alumni Tool
Find by mousing
over ‘Network’ or going to the
school’s page or
linkedin.com/alumni
Remember to expand dates and to include people with no dates
Join and participate in professional/interest Groups • Choose from 1.6 million Groups, join up to 50
• Strategic visibility • Look for active members/discussions • Customize your digest • Learn, connect and raise your profile in industries
you care/know about • Ask questions, make comments, share experiences, talk
about issues, recommend connections
Building your Network: Groups
• Customize your news • Follow
–Channels (Higher Education) –LinkedIn Influencers –Companies (e.g. Laurier)
www.linkedin.com/today
In addition to Groups…
Settings
Review your Settings Strategically
Personalize your URL
LinkedIn – A Living Document
• Maintain your account • Adjust for optimal results • Try different approaches
• Actively post and participate • Links, articles, comment and like
• Monitor your online presence
Additional Resources
LinkedIn Resources
• LinkedIn University http://university.linkedin.com
• LinkedIn Blog • http://blog.linkedin.com • Follow LinkedIn on LinkedIn • Youtube channel
http://www.youtube.com/user/LinkedIn
Career Resources
• Book an individual appointment at x4495 • Drop-in hours, Monday through Thursday,
1 – 3 p.m. for quick questions • Visit wlu.ca/career to access - Career Workshops - Employment Guidebooks - Schedule of Career and Employer Events
Connect With Us! 519.884.0710 x4495 [email protected] wlu.ca/career facebook.com/lauriercareercentre lauriercareercentre.wordpress.com linkedin.com (Laurier Career Centre group)
Always be a first-rate version of yourself instead of a second-rate version of someone else ~Judy Garland