Building Your Professional Online Presence
Post on 20-Sep-2014
DESCRIPTIONBuilding your professional online presence: How will you make YOUR mark? The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.
Building Your Professional Online Presence How will YOU make your mark?
Building Your Professional Online PresenceHow will YOU make your mark?Sue Beckingham | @suebecksSheffield Hallam University#GradWithMore
Aims are to:
Introduce the concept of a professional digital footprintThe professional use of social networking channelsDeveloping your own professional online presence
How can social media help you to develop your professional online presence?
The world is getting smalleras more social communication tools connect usAND to continue this dialogue face to faceSocial Media EMPOWERS individuals to become digital: VISITORSRESIDENTSPERSONAL (social)PROFESSIONALAdapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013http://firstmonday.org/ojs/index.php/fm/article/view/3171http://tallblog.conted.ox.ac.uk/index.php/2013/06/05/vandrmapping/
8Where you 'visit' or 'reside' onlineAn exemplar of what this might look like completed.VISITORSRESIDENTSPERSONALPROFESSIONALEMAILEMAILTWITTERBLOG ABLOG BFACEBOOK GROUPFACEBOOKLINKEDINGOOGLE+SEARCHINGPINTEREST9How are others using the Internet?
Graham and De Sabbata, Oxford Internet Institute 2013http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires/10
What happens online in 60 seconds?http://blog.qmee.com/qmee-online-in-60-seconds/11http://www.alexa.com/topsites/global
will find the digital footprint you leave behind!Be mindful of how people search for information
12Social media ranks highly
First impressions counthttp://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
People searches every day2013http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/15Social sites are also used as search engines
Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgnger!
but it could be worse...
Your DIGITAL FOOTPRINT
5.7 billion professionally oriented searcheswerecarried out in 2012 on LinkedIn
11 thousand within 60 seconds
Sorry Theres no magic ticketHow to take this to a professional level?David Walker @rdjwalker22
You need to make time and be...
Build a professional identityTipsDavid Walker @rdjwalker25
Wanted:GraduatesFind out how potential employers in your discipline are now using social networks such as Twitter and LinkedIn to search for Graduates and promote job and internship opportunitiesBe proactive
Annual review of graduate vacancies and starting salaries at Britain's leading employers http://www.highfliers.co.uk/download/UKGCSRelease2013.pdf27
Where Employers promoted Graduate Recruitment 2012-2013
71% more emphasis on the use of social media than in previous years (High Fliers 2013)http://www.highfliers.co.uk/download/GMReport13.pdf
28Making connectionsBeing connected isnt just for socialising; its a life skill.(Davis 2013)Essential know-how for the well-connected Student https://www.edsurge.com/n/2013-09-30-five-essentials-to-create-connected-students 30
Visualisation of LinkedIn Connectionshttp://inmaps.linkedinlabs.com/network31Its not what you know, its no longer simply who you know, its all about WHO knows
The LinkedIn button on Company job web pageshttps://developer.linkedin.com/apply
Be aware there's more to Twitterthan cute cats, celebrities and what we had for breakfast...
Consider writing your own Blog
Use a personal Blog and start your own 'Idea Dump' e-notebook for ideas and information as you come up with them.
Tag them by topic for easy searching later.Personal (private) blogginghttp://notes.fundersandfounders.com/post/59500063068/productivity39
Standing out from the Crowd
Michael WarshafskyMichael Warshafsky @mike_warshafsky47Social media resources for studentsWe've put together some guides for using social media while you're a student at Sheffield Hallam. You can find them at: http://go.shu.ac.uk/socialmedia, or by going to the Learning Essentials tab in shuspace, and looking in the Resources for Learning section.
Social media resources for students
http://go.shu.ac.uk/socialmedia"Unless you try to do something beyond what you have already mastered, you will never grow." Ralph Waldo Emerson
Building Your Professional Online PresenceHow will YOU make your mark?
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd. Sue Beckingham | @suebecks