iPpublicity: Marketing Your Online Presence
Post on 06-Jul-2015
DESCRIPTIONHow to promote newspaper websites, online magazines, blogs and more using social media.
- 1. The Internet is the #1 news source. But theresgreat competition for eyeballs and web traffic.These days, even journalists need to be their ownentrepreneurs and promote themselves andtheir work online. Student journalists and theirmedia advisors should adapt, as well. Almost allstudents are online, but most dont know if theirschool media has an online presence, studiesshow. In order to share their news, school mediamust report news where their readers are.
2. There are many and varied ways to promoteyour or others articles, blog, newspaperwebsite or online magazine to share news andincrease traffic. The 10 ways listed in thispresentation are among the easiest and mostefficient ways. Plus, they're all free! All you needis a computer and Internet connection. 3. For Google, visit http://www.google.com/addurl .For Yahoo, visithttp://search.yahoo.com/info/submit.html .Bing is at http://www.bing.com/toolbox/submit-site-url/.Follow the instructions on each page. This will ensureyour site or blog is included in indexes for search enginesand shows up when people do searches. Studies showthat Google drives 70 percent of traffic to most websites. 4. This is done by attaching a link to your URL atthe end of your emails. Many email programs,including Gmail and most college email services,allow users to change their settings toautomatically include a signature every timethey send an email. For example: Get the latestScarsdale High news athttp://www.shsmaroon.org. 5. For example: Sampleemail signature plugginga students blog 6. The idea is that people you email will see thelink, be curious and check it out. Think of all thepeople you email every month; those are allpotential visitors to your website or blog. To setup a signature, try clicking on and editing theOptions or Settings tab or link in your emailprogram. 7. One-third of Americans get their news fromFacebook. Attract more readers to your websiteor blog by posting a link to your latest contenton your or your organizations Facebook orGoogle+ page. If you dont have a profile or pageon these networks, youll need to create one.Social network referrals account for a significantportion of traffic to websites, especially those ofnews organizations. 8. For example: Link onstudent newspapersFacebook page to itslatest articles 9. People are often interested in content that theirFacebook friends recommend or post links to.Having social media referrals will also ensureyour website or blog is one of the top resultswhen people do searches on Google. Thatsbecause Google announced in 2012 that socialmedia referrals will be an important factor intheir search engine algorithm. 10. When you post a video to YouTube or a photo toInstagram, put a link to your blog or website in thedescription i.e. find more useful information atmywebsite.com. If people enjoyed watching thevideo you posted or found your photo interesting,theyll probably be curious to see what else youhave to offer on your website. Before you can postcontent on these sharing sites, youll need toregister as a user. 11. For example: Referral link to school newspaper on Instagram 12. Social bookmarking is a way for people to store andrank online content, including websites, blogs,articles and videos. and other types of websitecontent. StumbleUpon, Reddit and Digg are a few ofthe most popular bookmarking sites available.Different bookmarking sites have different types ofusers. Find the one that works the best for yourcontent and post a link to your content. This is agreat way to attract visitors to your URL whootherwise may never know about it. 13. For example: Link on Reddit to story in school newspaper 14. Twitter is becoming an increasingly popular wayfor people especially young people to gettheir news. There are a couple ways to utilize itfor your blog or website. First, you can manuallytweet about your content using Twitter. You canpost your own personal tweets with links to yourblog posts or articles, link to other peoplescontent, ask readers questions, etc. 15. For example:Penn High Schoolsnewspaper staffuses Twitter to linkto content, postbreaking newsupdates, engagereaders, connectwith sources andmore. 16. Second, you can set up a content syndicationtool, such as Twitterfeed. This is free and will doall the work for you. Basically, anytime you makea new blog post, a tweet will also appear onTwitter. You could also do a combination of thetwo: utilize Twitterfeed and also make your owncustom tweets. See http://twitterfeed.com. Forboth services, youll need to register as a user. 17. Think about which organizations and people withinfluence may be interested in your content,service or cause and send them a short email. Forexample, alumni of your school, the Parents-Teachers Association, local civic organizations andlocal government officials may all be interested inwhat your school newspaper is covering. Inaddition to visiting your website or blog, theymight spread the word to others. 18. For example: Ifyou can procurean alumni emaillist from schoolofficials, youmight send anemail like this toalumni 19. It is important to get other, relevant websites tolink to your URL. Traditionally, most searchengines have based their rankings heavily on thenumber of credible websites that link to awebsite. The best way to do this is to manuallysearch for websites and blogs related to yoursite and contact them for a link exchange. Usehttp://blogsearch.google.com 20. For example: Ifyour schoolsParent-TeacherAssociation has itsown website, asmany do, youmight email themand ask them toadd a link to yourstudent newspaper 21. When soliciting links, remember, flattery will getyou everywhere. When you pay someone acompliment, it piques their curiosity in who youare. Who is this person with impeccable taste?Be honest and sincere in your flattery, but itshouldnt be hard to come up with acompliment. Something like, Hey, I liked yourpost about [insert topic] because [insertcompliment]. I also have a blog that I thoughtyou might be interested in because [insert whyits relevant]. My blogs URL is [insert Webaddress]. 22. Sometimes, the person you contact may ask youto return the favor and link to his/her website.Only agree to trade links if you believe the otherwebsites content is relevant to your audienceand are comfortable endorsing it by linking to iton your site. 23. Regardless of what your content is about, thereare likely Internet discussion boards andnumerous blogs related to the general topic. Ifyouve got a article that you think relatesstrongly to something that another blogger haswritten about or that is the topic of discussionon a forum leave a link to your own article. 24. The key to pulling this off without being labeleda spammer is to leave a genuinely usefulcomment on the blog or forum. The commentitself should add value, be right on topic andcontribute to the conversation. Then if youinclude a link introduce it with a Ive writtenmore about this at. type comment rather thanjust a spammy call to action. 25. Relatedly, many newspapers have likely, at somepoint, written a story related to your blog topicor one of your blog posts. And many newspaperwebsites these days allow readers to postcomments about stories. You can do a searchusing Google News at http://news.google.com . 26. For example: If a local newspaperwrites a story about your high schoolfootball team, you might comment onhow you have a blog or schoolnewspaper website that covers thesame topic. Readers who read thenewspaper story along with thereporter who wrote it may also beinterested in your content since itsrelated. 27. Some blog posts and online articles will have mainstreammedia appeal. Shoot a reporter at a newspaper, magazine,TV or radio station an email you might get lucky. Forexample, if you write or blog about your schools theaterclub, you might email the theater critic or arts writer atlocal newspapers. If you cover your high schools sportsteams, you might email the high school sports reporter atthe local newspaper. Sometimes, just launching a websitefor your schools media outlet can be news, too. Manymedia outlets websites have a Contact page thatexplains how to contact the newsroom electronically.Hyper local news media, such as Patch.com, may beparticularly interested. 28. For example:This high schoolnewspaper gotmainstream medianews coverageabout its moveonline 29. Another example 30. Alternatively, you could write a press releaseabout your website or blog and post it incyberspace. Some online press release servicesdont cost anything and they can be surprisinglyeffective with a little luck. For example, seewww.i-newswire.com , www.free-press-release.com and www.prlog.org . Journalistssometimes cull these sites for story ideas. 31. For example:Sample pressrelease byschoolnewspaper 32. Facing information overload, Internet users arecounting more and more on sources they trust:their friends, followers, contacts. Everyone hasprobably clicked on a link that someone theyknow posted on one of the social media sitesthey use. But most people probably haventgiven much thought to why their Facebooknewsfeed has replaced the evening news ormorning newspaper. 33. Theres been a recent paradigm shift in the waypeople get news and these 10 tips will helpyou take advantage of it. Web analytics nowallows businesses to track whats working onlineand whats not. As a result, journalists areincreasingly being evaluated by how much Webtraffic they attract. So, journalists need to knowhow to utilize the internet and all its tools tomarket their content, whether its an article, ablog or a news website. Student journalists andmedia advisors should learn to adapt, as well.