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Gary Pageau InfoCircle LLC Managing Your Online Presence

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Tips for setting up and maintaining an online presence for independent consultants.

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Page 1: Managing Your Online Presence - IEEE SEM

Gary PageauInfoCircle LLC

Managing Your Online Presence

Page 2: Managing Your Online Presence - IEEE SEM

Objectives

• Basic concepts.

• Simple ways to improve effectiveness without spending a lot of time.

Page 3: Managing Your Online Presence - IEEE SEM

Why online

Page 4: Managing Your Online Presence - IEEE SEM

Make your life easy

Page 5: Managing Your Online Presence - IEEE SEM

What we will cover

LinkedIn and About Me - HomepagesFacebook - Interactivity and connectionGoogle+ - Boost search visibility

Page 6: Managing Your Online Presence - IEEE SEM

About.me

Page 7: Managing Your Online Presence - IEEE SEM
Page 8: Managing Your Online Presence - IEEE SEM

Facebook business page

Page 9: Managing Your Online Presence - IEEE SEM

Facebook business page

Page 10: Managing Your Online Presence - IEEE SEM

Facebook business page

Page 11: Managing Your Online Presence - IEEE SEM
Page 12: Managing Your Online Presence - IEEE SEM

Google +

Page 13: Managing Your Online Presence - IEEE SEM

Choose an accessible Gmail Account

Page 14: Managing Your Online Presence - IEEE SEM

Choose an accessible Gmail Account

http://bit.ly/transferGPageOwnership

http://bit.ly/transferGPageOwnership
http://bit.ly/transferGPageOwnership
Page 15: Managing Your Online Presence - IEEE SEM

Customize a page

Page 16: Managing Your Online Presence - IEEE SEM

Promote

Page 17: Managing Your Online Presence - IEEE SEM

Optimize your listing

Page 18: Managing Your Online Presence - IEEE SEM

Makes Google smarter

Page 19: Managing Your Online Presence - IEEE SEM

Improved search results

Page 20: Managing Your Online Presence - IEEE SEM

Google Alerts

Page 21: Managing Your Online Presence - IEEE SEM

Google Alerts

Page 22: Managing Your Online Presence - IEEE SEM

LinkedIn

Page 23: Managing Your Online Presence - IEEE SEM

LinkedIn

Page 24: Managing Your Online Presence - IEEE SEM

Groups

Page 25: Managing Your Online Presence - IEEE SEM
Page 26: Managing Your Online Presence - IEEE SEM

HootSuite• Use HootSuite, available free at www.hootsuite.com, to

manage social activities

• Desktop, smartphone and tablets

• Free for most users

• Manage multiple services from one program

• Schedule posts in advance

http://www.hootsuite.com/
Page 27: Managing Your Online Presence - IEEE SEM

Setting up HootSuite

Page 28: Managing Your Online Presence - IEEE SEM

Setting up HootSuite

Page 29: Managing Your Online Presence - IEEE SEM

Setting up HootSuite

Page 30: Managing Your Online Presence - IEEE SEM

Setting up HootSuite

Page 31: Managing Your Online Presence - IEEE SEM

Setting up HootSuiteStart adding “streams” (tabs)

Page 32: Managing Your Online Presence - IEEE SEM

Setting up HootSuiteAdding more streams (tabs)

Page 33: Managing Your Online Presence - IEEE SEM

Setting up HootSuiteAdding more streams (tabs)

Page 34: Managing Your Online Presence - IEEE SEM

Setting up HootSuiteSetting up multiple accounts

Page 35: Managing Your Online Presence - IEEE SEM

Using HootSuiteSelect account

Page 36: Managing Your Online Presence - IEEE SEM

Using HootSuiteSelect account

Page 37: Managing Your Online Presence - IEEE SEM

Compose message

Using HootSuite

Page 38: Managing Your Online Presence - IEEE SEM

Schedule message

Using HootSuite

Page 39: Managing Your Online Presence - IEEE SEM

Using HootSuiteSchedule message

Page 40: Managing Your Online Presence - IEEE SEM

Using HootSuitePlan your messages

Page 41: Managing Your Online Presence - IEEE SEM

Using HootSuite

Using HootSuite

Page 42: Managing Your Online Presence - IEEE SEM

Using HootSuiteMonitor activity

Page 43: Managing Your Online Presence - IEEE SEM

Questions?

Gary [email protected]

517 392-6712


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